11 Website Metrics That Every Business Owner Should Track

Understanding and tracking your website metrics is essential for understanding the health of your?business.

If you aren’t already tracking metrics for your website, then this post is the one for you!

Website metrics help you to analyse everything from sales volume, to how many minutes visitors are spending on your site.?

Therefore, it’s essential to know your metrics, and identify which ones are most important to track for your business.?

Not only can tracking website metrics improve your website performance, but it can increase visitor engagement and click-through rates, meaning?more sales?and sign-ups for you.?

This blog post will cover 11 website metrics we think should be at the top of your tracking list, in order to improve your website based on visitor needs, and boost overall engagement.?

Let’s get started…

What Are Website Metrics?

Most important of all, you need to know what website metrics are.?

They are best explained as indicators to check exactly how your website is performing, helping to investigate if the website experience you are offering to visitors is good enough!

If your business is on a smaller scale, website metrics are equally as important and it may be useful to record them using Google Sheets or Excel to keep all of your information in one place.?

For businesses with higher volumes of metric information to keep track of, using a tool such as Zapier can help to organise the data for each metric for you.

Ultimately, for your business to continue to improve, gaining visitors and boosting engagement, analysing metrics is the best approach to understand operations and detect any potential obstacles within a customer’s website journey.?

Now, you may already be tracking?leads?or website visits, but analysing page views, click-through rates, and exit pages can be even more beneficial for your business website.?

But more importantly, don’t focus on all website metrics at a time, but focus on a few at a time instead, as this allows you to solve the more time-sensitive problems first.

So with that let’s get into 8 website metrics you should focus on, and track as a business owner.

Bounce Rate?

Let’s start off with Bounce rate.

In a nutshell, this is the percentage of visitors who load one page on your website, then leave without interacting any further.?

Hence the term bounce, as visitors...

---------------------------------------------------------------------------------------------------------------

This snippet was taken from '11 Website Metrics That Every Business Owner Should Track,' a post that will help you better understand the strength of your current website.

You can read this post in full by heading over to the?Canny blog.?