11 Ways to Increase Credibility with Prospects

Last night, my coaches within the Extreme Execution Certified Coaching Program helped me to obtain the greatest amount of clarity that I've ever experienced in my life.

We leveraged a Product Builder Worksheet that walked each participant through a step by step process of creating a unique Consulting & Coaching product.

The very first sentence said "In ONE WORD, what do you sell".

Immediately, I thought of all of the work I've done in the past 11 years of building YBConnects, LLC and words like "Connections", "Relationships", and "Networking" came to mind. But it wasn't until I reflected on my relationship with Marshall Fox that I realized what I truly sell.

CREDIBILITY... I sell Credibility.

What I mean by this is, I have created a way for clients to increase their Credibility simply by leveraging my own credibility to promote them.

For example, in our book "Collaboration Creates Currency", Marshall Fox talks about his experience when he developed my YBConnects, LLC logo, which was his gift to me. I then leveraged my gift of Connecting & Promoting to share the logo with my network. As a result, he was able to attract 40 New Clients in 90-days!!!

Now don't get me wrong, I don't take full credit for all 40 clients, but the first 10 became Marshall's client based upon my direct promotion of the quality work he provided me. Here's the key, those clients knew me, they saw me as credible and they had a need for the service. This created a perfect storm which opened the door for Marshall to transition from a freelance graphic designer to the CEO of 120 Design Studio and earning 6-figures in his first two years to now having a 7-figure agency that works with 7- & 8-figure Speakers, Podcast Host and Corporations. (Watch this podcast interview below to hear the full story)

This experience and many others after that showed me that what I offer the marketplace is much more valuable that I could even imagine. This experience has led to a tremendous shift in my business and even the creation of a NEW Company (details on that in the next message). For now, my ONE WORD is Credibility and I will leverage what Credibility I have to increase the Visibility and Profitability of my clients.

Now that we have established Credibility as the thing that I sell, allow me to share 11 Ways To Create Credibility With Prospects. Shout out to Rebecca Riserbato whose blogpost within HubSpot "11 Ways To Create Credibility With Prospects, According To Expert Sales Reps" caught my attention. With her permission, I'm sharing her 11 tips below, but feel free to click here to access the full blog.

11 Ways To Create Credibility With Prospects

1. Share success stories.
2. Provide value add metrics.
3. Create a LinkedIn profile with an aligned message.
4. Engage with prospects on a human-to-human level.
5. Personalize your outreach.
6. Focus on building rapport.
7. Understand everyone involved in the sales process.
8. Tell prospects who is and isn't a fit for your services.
9. Be willing to walk away from a deal.
10. Share control with your prospects.
11. Have a clear process in place.

Which one of the 11 stood out the most? Which ones do you leverage consistently? Which ones do you struggle with? Share your feedback below and feel free to offer additional ways you create credibility.

Remember, click here to access @Rebecca Riserbato full blog.

About Rob "YB" Youngblood

Rob “YB” Youngblood is on a mission to leverage his credibility to increase the visibility & profitability of his clients. Through his coaching & consulting, he enhances the clarity, confidence & currency with every conversation. An award-winning speaker, 2x author, executive coach, public relations consultant, and connector, YB operates with purpose to inspire people to live out their God-given purpose. As the Founder & CEO of Collaboration Creates Currency Consulting & Coaching Group, “YB” empowers entrepreneurs & executives to enhance business relationships & communication skills. He teaches his clients how to establish & facilitate connections that lead to desired outcomes. In many circles, “YB” is known at “The LinkedIn Locksmith” because of his ability to unlock the power of LinkedIn for revenue generators who struggle with using the platform to grow their network & net worth. Since 2016, he has coached over 1,000 entrepreneurs & executives to leverage LinkedIn to create currency through collaboration.

Click here to connect with YB and identify ways to collaborate.