11 Video Statistics Every Marketer Should Know
Video Content Marketing is quickly becoming the most popular form of content marketing. Many small and medium-sized businesses have been slower to adopt video content creation because of the complications and cost associated with creating original video content. However, these 11 video content marketing statistics should change the minds of anyone who is not currently using video in their content marketing plan.
1) Video Content Will be Responsible for 74% of All Online Traffic This Year
2) YouTube has Over 1 Billion Users; Almost 1/3 of Internet Users
3) About 55% of People Watch Online Video Content Each Day
4) 85% of Facebook Videos Are Watched With No Sound
5) Adding ‘Video’ to an Email Subject can Boosts Open Rates by 19%
6) You Can Increase Conversions on Landing Pages up to 80% by Adding a Video
7) 80% of Consumers Would Rather Watch a Video About a Product
8) Nearly Two-Thirds of Consumers Prefer Videos Under 60 Seconds
9) 45% of People Watch More than an Hour of Facebook or YouTube Videos a Week
10) Average Time on Page Increases 2.6 Times on Pages with Video Content
11) Marketers Who Use Video Grow Revenue 49% Faster than Those Who Don’t
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