Creating content that goes viral is the holy grail of content marketing. When content goes viral, it can generate massive amounts of traffic, increase brand awareness, and even lead to sales. But what types of content are most likely to go viral? Here are 11 types of content that tend to perform well:
- Listicles: Listicles are articles that present information in a list format. They are easy to read, shareable, and can be used to present a wide range of topics.
- Infographics: Infographics are visual representations of information that make complex data easy to understand. They are highly shareable and can be used to present statistics, data, and other information.
- How-to Guides: How-to guides are instructional articles that provide step-by-step instructions on how to do something. They are highly shareable and can be used to present a wide range of topics.
- Videos: Videos are highly engaging and shareable, making them an ideal format for viral content. They can be used to present a wide range of topics, from tutorials to entertainment.
- Memes: Memes are humorous images or videos that are shared widely across social media. They are highly shareable and can be used to present information in a humorous and engaging way.
- Interactive Content: Interactive content, such as quizzes and surveys, engages the reader and encourages them to share their results on social media. They are highly shareable and can be used to present a wide range of topics.
- Case Studies: Case studies are in-depth examinations of a particular topic or subject. They are highly shareable and can be used to present data, research, and other information.
- Podcasts: Podcasts are audio recordings that can be used to present a wide range of topics. They are highly shareable and can be used to present interviews, discussions, and other forms of audio content.
- User-Generated Content: User-generated content is content that is created by your audience. It can be in the form of reviews, testimonials, or social media posts. User-generated content is highly shareable and can be used to build trust and credibility.
- Newsjacking: Newsjacking is the practice of taking advantage of current events to create content that is timely and relevant. It is highly shareable and can be used to present a wide range of topics.
- Inspirational Content: Inspirational content is content that inspires and motivates the reader. It can be in the form of quotes, stories, or videos. Inspirational content is highly shareable and can be used to build brand awareness and loyalty.
In conclusion, creating viral content is not an exact science, but by using these 11 types of content, you can increase your chances of creating content that goes viral. Whether it’s listicles, infographics, how-to guides, videos, memes, interactive content, case studies, podcasts, user-generated content, newsjacking, or inspirational content, the key is to create content that is unique, engaging, shareable, and relevant to your audience.
