So, you’ve created an app, congrats! ?? But wait, there are millions of apps already out there, how do you make yours stand out? Well, don't worry, we're here to help. In this article, we'll give you 11 tips (and a bonus one ?) selected by our expert crew at Appvertiser to increase your app installs and get the attention it deserves.
- ?? ?? Pop it up: Popups are a great way to get your app some much-needed attention. You can use them on social media platforms, websites, and other relevant places. Popups can increase your app exposure by up to 40%, and that's a lot of potential downloads!
- ?? Optimize your title with ASO: App Store Optimization (ASO) is key to getting your app discovered. When it comes to ASO, your app's title is the most important factor. Be specific and use the right keywords to make your app easily discoverable by potential users.
- ?? Email marketing: Believe it or not, email marketing can still be a powerful way to promote your app. It's a great way to build relationships with your users and drive more traffic to your app. And, with the increasing number of people checking their emails every day, it's still a relevant marketing strategy.
- ?? Social media: With over 4 billion people using social media, you'd be missing out on a lot of potential downloads if you don't leverage this platform. But, don't just randomly post about your app anywhere. Do your research and find the right social media platforms where your target audience is most active. For example, if your app is related to beauty or fashion, you might find more success on Instagram or Pinterest.
- ?? Create an eye-catching icon: Your app icon is the first thing people see before deciding to download it. So, make sure it's unique, visually appealing, and easy to recognize. Using colors and design elements that align with your app's theme can help your icon stand out.
- ?? Advertise on your website: Advertising your app on your own website can be an effective way to reach your existing audience. Just make sure you don't annoy them with intrusive popups or ads. Use subtle, eye-catching ads that blend well with your website's design.
- ?? Referral system: Offer incentives for your users to refer your app to their friends and family. This is a great way to encourage word-of-mouth marketing and get more downloads. You can also offer discounts or freebies to users who download your app.
- ?? Influencer marketing: Influencers can have a significant impact on your app's downloads. Find influencers who align with your app's theme and ask them to promote it to their followers. You can offer them incentives or pay them for their services.
- ?? Content marketing: Create valuable content related to your app's theme and share it on relevant platforms. This is a great way to establish your brand as an authority in your niche and attract more users to your app.
- ??? Word of mouth: Encourage your users to share their experience with your app with their friends and family. Word of mouth is a powerful marketing tool, and it's free! Make sure you deliver a great user experience to get people talking positively about your app.
- ?? Pre-launch promotion: Build anticipation for your app by offering pre-orders on Apple's App Store. This can help you generate buzz and excitement before your app even launches. You can also offer exclusive incentives for users who pre-order your app, such as early access or discounts.
? Bonus tip: User acquisition can be a complex process, and many struggle to navigate it effectively. That's why it's worth considering expert agencies like us at Appvertiser to handle it for you. Just avoid becoming the pony below.
In sum: By implementing these 11 tips, you can increase your app installs and stand out from the crowd. Remember to be specific and targeted in your marketing efforts, and always deliver a great user experience to keep your users coming back.
Because we understand the challenges you may be facing, we want to gift you a free consultation so you can clarify any doubts you have and take an expert opinion into your UA process.
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