An 11-step guide on how to find coaching clients on Linkedin.

Have you ever tried by yourself to find clients on linkedin? Maybe you’ve tried and also heard linkedin is a gold mine to get clients. But, you have no clue how to approach this platform.?

By keeping this point I’ve created this guide on how to get coaching clients on linkedin– Here’s what you’ll learn in this:

1. Importance of Linkedin marketing for coaches?
2. 3 proven benefits for Linkedin marketing.?
3. 11 foundational steps to follow to get clients.

So if you are a coach pouring your hours to find coaching clients on linkedin, here’s your “what you need to know” guide, complete with proven actionable steps and examples that can help you make the most of the platform's benefits and worth count your effort.

Importance of linkedin marketing for coaches:?

Marketing means you market your offers through content creation, a well-curated linkedin profile, and engaging with others.?

Just like without water a fish cannot live the same without marketing your coaching business can’t thrive on Linkedin.

As a fisherman uses a strategic angle to catch fish, a coach needs to follow a strategic approach on LinkedIn.

This involves targeting the right audience, crafting a compelling profile, sharing valuable content, building relationships, and measuring and adjusting strategies for optimal results.

For building authority, positioning, attracting clients, and creating a reliable brand.?

I guide you throughout this article that linkedin offers coaches some of the best opportunities to find new clients and build meaningful credibility.

As I observed on linkedin the coach who rightly leveraged Linkedin doesn’t stop at creating a profile. They dive deep into content creation, frequently engage with their network, and grow their audience.

With the right mindset and strategies, any coach can use this social media platform to help sustain their biz.?

Before we dive deep into 11 functional steps we discuss what makes Linkedin great for business development.?

3 Major Benefits of linkedin marketing for coaches??

Here are some of the rock-solid reasons why LinkedIn is a worthy part of a dominant marketing strategy for coaches.

1) Your target audience probably lives on LinkedIn:

The first benefit here is simple: You need to find your audience to market and sell to them.?Fortunately for coaches, plenty of popular niche audiences can be easily reached on LinkedIn.

To name a few examples, consider core focus areas like entrepreneurial coaching, executive and leadership coaching, manager coaching, and career coaching.

Each of these coaching niches is related to “business” in some way, which means there are relevant users on the LinkedIn platform who may be interested in those coaching focuses.

2) Linkedin is the best for lead generation:

Further, lead generation on LinkedIn is 277% more effective than on Facebook and X (formerly Twitter), according to HubSpot.?

That is great news for any coach practitioner hoping to generate real business online. Leads are out there, just waiting to be found!

3) Linkedin is the best place to build a thought leadership:

From a brand-building perspective, LinkedIn makes a lot of sense. The platform tends to reward and promote thought leadership content.?

Ever notice the viral posts that show up on your feed? They usually convey anecdotes, ideas, or insights that you, as a coach, are just as capable of producing as a “thought leader” in your space.

If you’re just starting, your first coaching clients may come directly from your LinkedIn network. For future clients, you should be consistent with your approaches.?

A data-driven LinkedIn marketing strategy for coaches involves both foundational work and ongoing maintenance. Just like building a house requires both construction and upkeep, a successful LinkedIn strategy needs initial setup and continual adjustments.

So, Linkedin is like your second home that requires both Foundational works related to your profile and can be optimized at once, only to be re-optimized periodically.

Maintenance work, on the other hand, relates to the content you publish on the platform on more of a week-to-week measure.?

1) Profile image and header image: The profile image should be approachable, professional, and clear. 25% zoomed-in high-quality professional (and recent) picture of you.??

Craft a banner that aligns with your messaging. It’s free real estate. - Keep it simple - Showcase 1 or 2 offers - Include a good punchline - Get a graphic designer to do it.

2) Headline: Write a simple yet compelling headline that your target audience understands your work. What is your TA? What do you offer that is different from your competitors? What’s your social proof??

3) About Section: Write a client-centric summary. 6 points to keep in mind while writing your about section.

A) Open with personality?

B) Discuss your background?

C) Open up about your current role.

D) Detail your accomplishments.

E) Highlight relevant skills and talents?

F) Close with a call to action.?

4) Recommendation/testimonials: Take Genuine recommendations that reflect your past work, build credibility, and maintain trust in your services.?

5) Experience: It's like the treasure section in a standout in your industry.?

Pro tip: use your stories in your experience section space to build a deeper relationship with your audience.?

6) Education, skills, certifications, and more:? If you accomplish some certifications and recognitions, participate in any honorable events. Highlight those to gain credibility.

7) Call to action: Gives clear CTA on every section in your linkedin profile banner, headline, services section, and About section. That same message is reflected in your content. Consistent and repetitive messages are the mother of marketing.?

Maintenance work: content, engagement, and audience growth?

Content creation:?

1) What to post??

You might be confused and have questions as to where to start. Here simple content selection is to personal stories, your client's success, and your offer content.?

If you're a career coach Eg: How i helped working professionals get jobs within 3 months on linkedin.?

2) If I’m not a writer?

I understand that, as a coach, your expertise lies in your coaching approaches, not necessarily in crafting content that resonates with your target audience. To bridge this gap, consider hiring a skilled content writer who can create compelling content on your behalf.

Btw I’m also a skilled writer who writes for you. If you believe in my writing abilities you can DM me.?

3) What type of content performs well on linkedin?

Sharable content in your industry, Problem solver, insightful content, and quick easy to applicable actionable content works better.?

Linkedin analytics gives you insights into which type of content performs best for you.?

4) How often should i post??

You start with 3x first and after with gradually go with 4x time. No need to post daily. But it's important to keep your message consistent.?

Engagement:

Engagement is a non-negotiable task but worth the payoff to build a genuine audience, attract ideal opportunities, and connect with your TA.?

In my experience, investing time and energy to engage others on linkedin is worth it. In comparison to other social media platforms.?

Audience growth:

Building a true audience takes time just like building a mega-tower takes time. You never expect false action and quick action takes your audience. Its process takes time to build familiarity, reliability, and memorability.?

Continuous learning, well-market research, and patience are solid parts of audience growth.??

Mistakes should be avoided:?

1. Only engage with fellow coaches.
2. Commenting solely for self-satisfaction without adding value.?
3. Comparing to other coaches and inspecting what others coach does.?
4. Not building a relationship with your TA.?
5. Not setting clear and achievable goals.
6. Wrong judgment leads to mental stress.

Going beyond how to get coaching clients on linkedin:

Avoid the above mistakes, follow the proven path, upgrade yourself timely, and change your approaches if needed.

There are no hacks, quick schemes, or secrets to get clients on linkedin.?

Leverage LinkedIn by building a strong network, developing your personal brand, and working with like-minded professionals to attract clients.??

If you are a coach and reading my article looking for my assistance in growing your biz. Book your 30-minute consultation call. I'll guide you with proven nuggets. No bs.

If you’re interested. So, here is the link to book your call today. https://topmate.io/ruchita_waghela/