#11: Sparking conversations with our latest whitepaper, delivering digital that makes a difference, and winning ‘Best App’ at the DMA Awards

Over the past couple of weeks, we’ve been enjoying catching up with clients and friends across the pharma sector to delve into the themes of our recent whitepaper and discuss how we can build trust with HCPs to facilitate better digital engagement. More on this below.?

Also this week, our CEO shared his advice on creating impactful digital products with Pharmaphorum, and we celebrate a win for ‘Best App’ for our work with leading Irish healthcare and insurance provider, Vhi.?

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Our latest whitepaper ignites conversations about trust in digital pharma content amongst HCPS?

We’ve recently published our latest whitepaper — Trust: The key factor in HCP digital engagement?

Based on first-hand insights from HCPs in the UK, USA and France, it explores their perceptions of pharma-owned digital channels and content and offers practical advice about what teams should prioritise in order to strengthen relationships, drive engagement, and build trust.?

The themes have clearly resonated with others in the sector —?we’ve had over 500 downloads so far, coverage in publications such as Fierce Pharma and GOLD Media, inclusion in last week’s ‘Klick Wire’ industry round-up, and seen lots of discussion and debate on LinkedIn.?

Haven’t read it yet? You can download a copy of the report here.

5 strategies for delivering digital products that make a difference?

Digital innovation has the power to transform healthcare, but there are challenges that stand in the way of pharma companies and other providers realising their visions.

Our CEO, Rob Verheul, shares his advice for Pharmaphorum, exploring 5 simple strategies that pharma and healthcare providers can follow to make sure the digital products they create make a positive impact for end users, whilst meeting organisational objectives.

Winning Best App at the 2023 DMA Awards with our partners at Vhi Healthcare?

We were delighted to take the top spot in the 'Best App' category at the 2023 Digital Media Awards, in partnership with our client, Vhi Healthcare.?

The awards celebrate innovation, creativity, and excellence in the digital media industry, and are a testament to the positivity, hard work, customer focus and collaboration that defines our partnership.??

By adopting a truly customer-centric approach to product design and development, we’ve created a best-in-market digital customer experience for 100k+ monthly app users and empowered Vhi members to take control of their health through seamless access to services.

Read more about the award, what it means to us, and a night of celebrations in Dublin here.?