11 Social Media Advertising Tips From Marketing Experts

We’ve gathered some of the best and brightest minds in marketing to give us their #1 social media advertising tip.?

Let’s hear what they have to say!

Tip #1: Focus on a strong message

When it comes to social media advertising, the most important thing is to have a strong message that resonates. This means creating clear, concise, and easy ads for your target audience to understand.

Too often, businesses make the mistake of cramming too much information into their ads, which can be overwhelming and confusing for users. Instead, keep your message focused and simple so your target audience can easily understand it.

Jamie Shostak, Appetiser App Development

Tip #2: Don’t sell the product, sell the outcome?

People are buying your product to solve a need and address a specific pain point. So what is the solution that your product is offering? And are you communicating that solution sufficiently on your social media channels??

The goal is to educate, engage and inform as this builds customer trust—which is incredibly important. So instead of discussing your products’ features, look at the outcome. What problem does your product solve?

Yvonne Ivanescu, Now In Rio Swim

Tip #3: Test and Learn – then Pivot

Most marketers have a test and learn plan in place, but a shocking amount of marketing teams aren’t utilizing those insights to power creative direction for future campaigns. To make an impact with your testing spend, compile those insights over time, and use the layered findings to drive your content and creative planning.?

Amanda Stevenson, Convince & Convert

Tip #4: Make your brand stand out using explainer videos

There is no doubt that videos have become one of the most powerful marketing tools over the past few years. More and more companies have been allocating big budgets to make videos for their brands.

Explainer videos have both appealing visuals and compelling storylines to attract and engage audiences. In addition, they are well known to be straightforward and impactful in delivering messages. Another winning point of explainer videos is they can break down any complex concepts into digestible pieces of information in the most interesting way possible.

Andre Oentoro, Breadnbeyond

Tip #5: Know your audience and align your social ads with your brand

It’s important to tailor your social media to your primary audience. Create personas to better understand your customers and then create social media posts and ads in a way that will appeal to their needs and preferences. Also, remember that your images, videos, and messaging should all align with your company’s brand, regardless of the channel you’re on.?

Candice Stennett,?SCORE

Tip #6: Advertise where your users are

Sometimes the channel you market in will impact your results more than your actual marketing campaigns. This is because you need to advertise where your users are. For example, if you’re targeting B2B decision-makers, you will likely get far more results advertising on LinkedIn compared to a platform like TikTok.?

You should take some time to list down different platforms your ideal customers use and focus on the platform that is the most relevant to your audience. This not only gives you a higher ROI on your marketing spend, but it also allows you to build a relevant brand on a platform that your audience is active on.?

Ali Ali, Alisquared

Tip #7: Use the B2Bob framework for B2B creatives?

This one makes so much sense, yet it’s often overlooked. With the introduction of stories, the attention span decreased, and along with it, the way we consume content altogether. If you add on the complexity of B2B where the challenge lies in showcasing the promise or benefit of the product, it may seem like there’s no point in even doing ads for B2B users.?

So, instead of “business to business,” we should rethink the acronym as?Brand,?2?seconds,?Benefit. Or in other words, you should aim to showcase your?Brand?within?2 seconds?by highlighting your?Benefit while speaking to a human such as?Bob,?if you will.?

Raluca Bejgu, Verifone

Tip #8: Go back to basics

Despite all the new trends constantly happening in social media marketing, I believe many of us still do not use basic strategies in full capacity.

When was the last time when you used the AIDA model while creating your social media posts? Of course, the type of content is important, but users’ psychology and best practices on how to get their attention are already in the books.

Evaldas Mockus, Omnisend

Tip #9: Emphasize more on content creation than media amplification.?

Most social media marketing teams (small or big) spend 80% of their time and budget on media buying rather than creating the content itself to buy the media in the first place. I’ve seen what works for my eCom business is to make more creatives because that’s the prime variable for relating with people, which leads to more sales.?

Allocate at least 60% of the efforts for contextual creatives and the rest for buying and distributing the media. This has worked really well in my experiences.

Bhujal Patel, My Digital Kube

Tip #10: Tell a Story?

Advertising on social media is all about storytelling. People hang out on Facebook and other networks to share their stories – what they’re nuts about, what they’re tired of, and what they can’t keep in anymore. So instead of a generic product description with a cliche CTA, focus on the emotional side.?

Mykola Haichenko, Visme

Tip #11: Invest in Video Content

The most engaging sort of social media material is definitely video. Video content is 12 times more successful than other types of content, according to InVideo. In fact, it has a higher percentage of engagement than both text and image content put together.

Video helps you to be succinct and pique the interest of your audience in the first few seconds. Your ability to condense information into easily digestible snippets of content that are lengthy enough to hold viewers’ interest but short enough to leave them wanting more is key to your social media success.

Eldo Roshi, Codeless

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There you have it, 11 social media advertising tips from some of the top marketing experts in the industry.?

What do you think? Anything that stands out to you that you want to try first??