11 Social Ad Strategies from Neil Patel

You spend on average six minutes every time you get on LinkedIn. How many times do you check your LinkedIn account? - For me sometimes I almost sleep on this platform.

Now, social media ad costs are constantly rising. Why?

Because they work.

In fact, 57.6% of the world uses social media. So your customers are on Facebook, Tik Tok, Instagram, Snapchat, LinkedIn, and the list goes on.

As a SaaS start-up, B2B company, or even an enterprise, how do you 'checkmate' the competition when running social media ads?

Here are 11 Strategies from SEO Expert Neil Patel and his team from NP Digital.

1.Run LinkedIn Ads and Target bottom of the funnel leads - Consider Events Ads

2. Use Ad retargeting for abandoned carts - show those who are already interested.

3. Incorporate contests and gamification into your social ads

4. Use Facebook lead ads to generate more leads - For SaaS offer downloadable value like whitepapers, e-books, or checklists.

5. Use dynamic Facebook Ads to access different marketing channels.

6. Use polls on Snapchat and Instagram Ads to optimize for engagement.

7. Use shoppable AR feature in your Snapchat Ads

8. Create Instagram Ads that resemble organic content

9. Capitalize on Tik Tok trends on your Tik Tok Ads for a seamless experience.

10. Use Influencers in your Youtube Ads

11. Use memes and GIFs on Reddit Ads

Happy Thursday

Learn and Grow

Okerosi Davis