11 SEO Trends to Watch in 2024

Search engine optimization (SEO) is constantly evolving to keep up with changing search engine algorithms, user behavior, and web technologies.

As we move into 2024, there are several key SEO trends that websites and digital marketers should keep an eye on in order to stay ahead of the curve. Implementing these trends early can help improve website visibility, traffic, and conversions.

This Linkedin article outlines 11 major SEO trends that are likely to significantly impact search marketing in 2024:

1. Voice Search Optimization

With the rising adoption of voice assistants like Alexa, Siri and Google Assistant, voice search is growing exponentially every year. Optimizing content for voice search will be crucial in 2024. This includes using natural language, focusing on intent-driven content, optimizing for long-tail keywords, and creating FAQs and featured snippets.

1. Personalization

In 2024, personalization will become an integral part of SEO to provide users with individualized experiences. From personalized site content to product recommendations, the focus will shift towards customizing every aspect of a website.

1. Video Marketing

Video continues to grow as a content medium, and its importance in SEO is likely to grow even further in 2024. Optimizing videos with subtitles, transcripts, descriptive titles and metadata will help them rank better on SERPs.

1. Mobile-first Indexing

With Google’s mobile-first indexing now being the default, having a fast, seamless mobile experience will become absolutely critical for good SEO next year. Site speed and user experience on mobile need to be top priorities.

1. Local SEO Targeting

More than ever before, users are searching for local businesses on search engines. Local SEO tactics like Google My Business optimization, local content, and local link building are imperative for businesses wanting to tap into their geographic audiences.

1. Topic Clustering

Topic clustering is a content optimization technique that involves creating clusters of pages and articles around specific subtopics within a broader topic. This helps search engines better understand site architecture and content themes.

1. AI & Machine Learning

Artificial intelligence and machine learning will continue to push SEO forwards in 2024. From intelligent site crawlers to better featured snippets, expect search algorithms to get smarter and more intuitive.

1. Interactive Content

Interactive content like assessments, calculators, polls and quizzes encourage user engagement. In 2024, incorporating more interactive elements as part of an overall content strategy will be important for SEO success.

1. Structured Data Markup

Markup formats like JSON-LD, Microdata and RDFa that structure a web page will be key for better indexing, featured snippets, rich results and voice search optimization. The focus will shift towards higher quality schema markup.

1. Link Building

While link building remains an integral part of SEO, the focus is shifting towards high-quality relevant sites rather than quantity. Getting reputable sites to link back to your content through outreach and guest posting will be the go-to strategy.

1. Core Web Vitals

Core Web Vitals establish benchmarks for site performance and user experience. With page experience becoming a Google ranking factor, optimizing sites to meet these core metrics will be central to SEO in 2024.

Conclusion

Keeping up with the rapid pace of evolution in SEO requires getting ahead of upcoming trends and changes. By preparing for and implementing these 11 SEO trends early, digital marketers and website owners can ensure maximum visibility and success in 2024. An emphasis on great content, faster sites and a better overall user experience seem to be the major focal points going forwards.