11 SEO Statistics That Everyone Should Know
Get some interesting SEO Statistics to help you understand your SEO journey.
Unfortunately, SEO is one of the most misunderstood digital marketing mediums out there today, and its infamy is definitely not deserved! So where does this damaged reputation stem from?
The answer probably comes from those select few who, over the years, have attempted to use SEO strategies without much return on their investment. Discussions around SEO inevitably ensue and a bad reputation gets built from the backs of those who didn’t succeed.
Instead of listening to hearsay and general public opinion, why don’t we look into what the actual SEO statistics say? Gained from all of the leading international industry heavyweights, these SEO statistics tell you all you need to know about SEO and more.
1. Google’s top 5 search results get up to 75% of the traffic
As one would expect, the top performers get more traffic, but who would have thought that they would be gaining up to 75% of all their relative search term clicks. If you’ve built your page around multiple keywords with multiple differing strategies at hand, it might be worth your while to re-assess your current path and implement laser accurate keyword targeting to gain the greatest benefit.
2. 72% of Googles search users will find what they need on the first page
If your page isn’t showing on the first page of Google, then your site might as well not exist at all… Research suggests that the vast majority of people are finding exactly what they need on the first SERP, leaving everyone else in the dust.
3. Search results drive up to 300% more traffic than social media
Another awesome SEO Statistic that we found that cannot be ignored is the power of search results. Finding what you want is a lot easier if you search for it yourself, and the stats prove it! Google search terms are proven to deliver results that are more relevant, consistent and are easier to access than having to go through a third party website referral such as Facebook or Twitter links.
4. 80% of search engine users report that they use organic search results rather than paid ads
Most internet users have a natural sense of caution around advertisements of any sort, proving that organic results are still king and that PPC is just another strategy, not the end goal. Ranking for competitive keywords can be hyper competitive and can take a long time, but thats where PPC comes in to fill the gap for a while.
5. Organic SEO leads have a closing rate of up to 14.6 percent, whereas outbound links only have 1.7%…
SEO Statistics show that using mail and print advertisements are old school techniques that seem to have fallen out of favor with the newer ‘hipper’ crowd. As the times move on, so should your marketing strategy, and organic SEO seems to be the current leader. Instead of falling behind and wasting more of your time on print advertising, why not get professional SEO done today?
6. 81% of businesses consider their blogs to be a valuable asset
Not only are blogs an excellent way of getting great content out to the masses, it also allows for great SEO opportunities where you can target specific keywords and create a blogging campaign around them. Provide great content and improve your rankings with one fell swoop.
To find out what else SEO has to offer, Read More Here...