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11 Sales Funnels To Grow Any B2B Business [Part 2]
Brian Webb
?? B2B Marketing, ?? Fractional CMO, ?? Business Growth Coach, ??? Host of 'The Business Growth Show' podcast, ?? CEO: Whatbox Digital, ? Private Investor
Part 1 of this sales funnels edition launched on May 8th, 2023. I covered 10 powerful sales funnels you can use to generate and nurture leads for your business. Generating and nurturing leads are two of the biggest growth challenges that modern-day businesses face, particularly in the B2B space.
In the first edition, I introduced the following 10 sales funnel:
11 More Funnels To Grow Your B2B Business
1. The Link In Bio Sales Funnel
The ‘Link in Bio’ Funnel is designed to help you profitably grow your audience online. Most social media channels allow you to share ONE link in your profile. The ‘Link In Bio’ funnel allows you to guide your visitors to the perfect offer every time, regardless of what stage of the value ladder they are in.
At the top of the page, it states who you are and who you can help, and then shows all of your offers, starting with your free or low-barrier 'trust' generating content, like articles or lead magnets.
Beneath that, there are links to your main core offers, like a webinar, continuity program, and special offers. Toward the bottom of the page (think of it as people going deeper into your funnel) would be a link or button where they could learn more about your high-level offers, like a mastermind, done-for-you services, or high-ticket coaching program (any offer that would traditionally require an application funnel).?-
2. The Free Plus Shipping Book Funnel
With the Free + Shipping Book Funnel, you can offer your website visitors a FREE copy of your book, asking only for their email address, shipping address, and a small payment to help cover the cost of shipping.?
3. The Brick & Mortar Funnel
The Brick & Mortar Funnel can be used inside your business, not just to get more raving fans, but to get your fans to share your business with others inside your community.
In a Brick and Mortar funnel, you can use different strategies to drive streams of traffic to your funnel, such as Facebook LIVE Q&A, giveaways, customer testimonial videos, and more.
Traffic can then be sent to any of 3 effective Brick and Mortar Funnels.
4. The Free Challenge Funnel
In a Free Challenge Funnel, your visitors can sign up for a transformative challenge experience that often guides the customer toward a result, one day or step at a time.
This is a high-value experience that most experts would typically charge for but is being given away for FREE to draw in as many quality leads as possible.?
5. The Paid Challenge Funnel
The Paid Challenge Funnel is a unique way to use content (e.g. a training session, a book, etc.) you already have and bring cold traffic into a short 7 - 21 day challenge that will help your audience get a quick win and whet their whistle to move further up your value ladder.
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PRO TIP: Adding OTOs (One-Time-Offers) will ensure your funnel not only breaks even, but so it can be a significant resource boost to your growing business!?
6. The Affiliate Sales Funnel
An Affiliate Funnel allows you to build your list and get paid by leveraging other people’s products and services. If you don’t have a product of your own yet, (or you want to sell other products in addition to your own), the Affiliate Funnel is a great place to start!
As an affiliate, you are not responsible for the creation or fulfillment of the product nor the customer support once a customer buys. The affiliate funnel simply allows you to promote other people’s offers (e.g. SaaS software applications) to your audience, and you receive a commission when a sale is made.?
7. The Product Launch Webinar Funnel
Jeff Walker, the author of Launch (a book I'd highly recommend), suggests the best way to understand a Product Launch Funnel is to look at it as a 'sideways sales letter.'
The presentation is the same, but instead of someone reading or watching your offer presentation from top to bottom, you are tipping it on its side and delivering a small portion of it over a series of daily communications to build anticipation and buzz.?
8. The Contest Funnel
Contest Funnels are a viral contest giveaway where you award prizes to your audience for bringing more people into your contest. This is a great way to build your list and draw new interested people into your world (from other people they know, like, and trust) who may not have heard of you yet.?
9. The Paid Community Funnel
A Paid Community Funnel is designed to draw in new streams of followers while generating monthly recurring income. Once followers become a part of a paid community, they are much more likely to FULLY embrace, take action, and take an active part in the culture you’ve built.
Paid communities can create powerful recurring revenue where members stick around because you’re giving them either more or exclusive value inside the private group you’ve created.?
10. The Donation Request Funnel
With a Donation Request Funnel, you can ask for donations (or run a fundraiser) in a way that gets donors excited to help out and allows them to walk away with something of value.
The first page is a lead collection page, where visitors gain awareness of the urgent need, where a video creates an emotional connection through a powerful story through a 3-5 minute webinar.
The order form (donation) page shares what their money is going towards and lets them choose how much they want to donate. The Thank You page is a receipt (in addition to a Thank You email) of their donation, and buyers are guided to follow the cause on social media platforms to stay connected and involved.?
11. The eBook Sales Funnel
Ebook Funnels are often seen as a ‘lead magnet’ or ‘break-even’ idea to get leads or customers. But inside this funnel, ebooks are used to acquire customers profitably.
Once a buyer says ‘yes’ to the eBook, they are taken to the order form page, with an order bump where they can add an ‘impulse’ buy that increases the cart value.
After that, they are shown a one-time offer (OTO) that serves the customers by providing a solution that answers their question, 'What do I do next?'.