#11: Pin-teresting? / Organic-bots / Happy Tears / SuperAi? / Out with ‘Bard’

Welcome to Edition #11 of your Weekly Dose of: Ai / Brand / Content / Web / SEO / ??

I hope you had a great weekend, here comes the sun, finally, hopefully!

Let’s get stuck in…

Last week’s highlights:

Projects wise: Content creation for the good folks at Tanner Bates and Active Workwear. London-based Solar client branding completed. In discussions to help a Gold investment brand generate more leads and redesigning another Solar website for higher conversions amongst other ongoing projects and campaigns.

ADVERTISING:

Pin-teresting?

The digital landscape is ever-evolving, and Pinterest is emerging as a promising ground for advertisers.

Their Q4, 2023 report revealed a revenue jump of 12% to ￡777 million. The rise is attributed to a significant growth in global monthly active users, which increased 11% year-on-year to reach a record high of 498 million.

This surge is credited to Pinterest's initiative of introducing a record number of ad solutions, which brands are utilising to enhance their campaign performance.

If you're an advertiser looking to diversify your ad spend, it's time to consider Pinterest.

With a solid year-on-year growth expectation for Q1, 2024, the platform holds substantial potential for extended reach.

Are you ready to leverage the power of Pinterest for your advertising strategies?

AI FUN:

Organic-bots.

Branding:

Happy Tears

Love them or hate them Coca-Cola has once again demonstrated its adaptability to changing consumer trends with its new 'TikTok exclusive' flavour - 'Happy Tears'.

This move is truly a testament to the brand's innovative mindset and its relentless pursuit of staying relevant to the new generation.

The campaign includes an aphoristic 'stickers', oversized lowercase text, and a kindness-themed "hype box". But the real smart move here is offering the product exclusively through TikTok.

This marketing strategy was praised by social media expert Nathan Jun Poekert, who described it as a genius move, highlighting TikTok's dual power as an awareness and acquisition platform.

As Coca-Cola continues to push the boundaries, it raises the question, are we witnessing the dawn of a new marketing era where social media platforms become the main avenues for product launches?

What do you think about this new marketing pivot?

Could this be a game-changer for brands looking to connect with Gen Z?

AI:

SuperAi?

This year's Super Bowl saw a notable emergence of AI, transforming our viewing experience and brand marketing strategies. Leading tech giants such as Microsoft and Google highlighted their AI-powered features in their ads, while mainstream brands like Avocados From Mexico creatively leveraged AI tool for recipe generation.

Yet, the industry experts suggest the reality fell short of AI-led ads this Super Bowl. Despite the hype, brands are reluctant to stake their reputation on an ad generated entirely by AI tools - after all, a 30-second spot comes with a $7 million price tag!

That said, brands positioned AI positively, focusing on its creative and engaging potential. For instance, Etsy showcased its AI feature, Gift Mode, to help shoppers select gifts, while Microsoft's Copilot and Google's Pixel 8 underscored how AI empowers people and enhances accessibility.

In the end, AI's new role can't be denied - it added a new layer to the Super Bowl experience, enabling brands to craft compelling narratives and drive top of the funnel metrics.

How do you see AI shaping the future of advertising and viewer experiences?

Google:

Out with ‘Bard’ in with ‘Gemini’

Google has just renamed it’s Ai Chat GTP competitors from Bard to Gemini. They've also unveiled a paid version of Gemini, known as Gemini Advanced. This is a part of Google One and comes with a price tag of $20 a month.

Gemini is shaping up to be the new default assistant on Android, and it has also been added to the iOS Google App. I see this as Google's way of making a powerful statement about its commitment to AI advancement. Gemini Advanced promises to be better at following nuanced instructions and will potentially revolutionise the way we interact with our devices.

With Gemini taking over, we might just be witnessing the onset of a new era in Google's core product landscape, especially in Search and other Google products.

SEO:

Ecommerce SEO

Looking to optimise your ecommerce product pages for higher SEO visibility, traffic, and sales?

Here are some quick key elements to consider:

? Structure clear, descriptive product page URLs. Avoid keyword stuffing in the URL, remember the primary purpose is to guide users.

? Optimise image file names, alt text, and schema for better visibility by search engine crawlers.

? Write compelling and unique product descriptions. Avoid keyword stuffing and content duplication for similar products.

? Incorporate user-generated content (UGC) like reviews. They provide fresh, relevant content which search engines favour.

? Adapt product info for international audiences. Beyond translation, consider cultural customisation, local SEO, pricing strategy, and preferred payment methods.

Remember, the goal of SEO is not just to appeal to search engines but to create an engaging user experience that converts visitors into customers.

Need help? We help several ecommerce brands get great visibility and sales through a mixture of SEO, optimisation and Google-paid ads.

RECOMMENDED TOOLS

?? DotGrowth The Ultimate All-In-One Marketing Tool. Get More Customers & Clients.

?? WriteSonic - Stuck for what to write? It is a great tool for helping you get the juices flowing and the structure and ideas underway.

?? Answer: Can’t always answer the phone? Never miss a call with Answer Telephone Receptionist.

Offer

Fancy a website review on us?

Special offer: a weekly complimentary website review for one lucky business!

It's a first-come, first-served opportunity, only one a week, so don't miss out!

Here's what we'll dive into:

• Aesthetic and Functionality: A look at your overall website design.
• User Experience: Evaluating the ease and efficiency of your site's UI.
• SEO and Traffic Boosters: Identifying strategies to amplify your online presence.
• Tailored Insights: Focusing on specific areas you're curious about.

Our goal?

To pinpoint key improvements that can increase your traffic, enhance lead conversion, and boost customer engagement.

Interested? Just say the word, and it's yours. This personalised review will be exclusively shared with you – it won’t be a feature in our newsletter. Let's make your website shine and turn clicks into customers!

Have a great week, and I’ll see you next Monday!

Gareth

DotMedia