11 Mistakes Everyone Makes While Running PPC Campaigns

? Have not translated your business logic into your PPC campaign designs

? Have not turned conversion tracking on or have done it incorrectly that it shows duplicate data

? Lack of clarity in goals which leads to a poor choice between CPC or CPA

? Skills of a 12-year old to run your campaigns with Dynamic Bids; sure, you are bleeding money

? Ad-copies last created on your birthday and have not revisited ever since

? Setting up bids too low or too high based on your gut feeling and not on data

? Fetching the Google Campaigns to Bing without any keyword research for Bing

? Your business needs branding, but like a headless chicken you are spending in search campaigns

? Since 200 B.C. Google AdWords gives Auction Insights - not utilizing that and treating all campaigns the same

? Missing the negative keywords

? Setting the manual bid at max value for top page bid and then using bid adjustment to boost for devices or location; perfect recipe to bleed money

Unlike other marketing activities, PPC spend is quite exponential. You need to start slow, apply the data that you get into your campaign design, of course - know what you are doing, and be logical while operating with AdWords.

You want to run your PPC campaigns on trial & error mode. Sure, happy spending ?? 

? If, however, you would like this managed professionally that drives a minimum 4x ROI, seek advice where needed.

? Starting from how much budget you need, which distribution channel you must target, and how to optimize revenue - validate all aspects.

? Once you do, start slow! Take the best performing product first - reach 4x ROI. Then move forward with other products or services.

Paid Search is becoming mandatory due to the changes on the display page of the Google Search results. If you have not begun this already, you must be observing either saturation or shortcomings in your revenue report.