#11 - January at ContextSDK: Game-Changing Insights for 2025

With the $100B consumer app market booming, the competition is fierce. How do you stay ahead? By working smarter, not harder. Context-aware tech is here to give your app that competitive edge, turning ordinary moments into extraordinary opportunities.

This month, we’re diving into the trends, tools, and updates you need to make 2025 your best year yet. Plus, we’ve got a few surprises to keep things fun.

What’s inside:

?? The $100 Billion app market & context-aware tech as secret sauce

?? ContextSDK 5.2 is here - see what’s new!

?? We’re Hiring! Data Scientists - your dream playground awaits!

?? Founders on Tour: Paris & London Edition

?? Curated Reads: Top reads on monetization, revenue tools and more!

?? App Industry Lineup - February

?? Office Glow-Up: Check out our new highlights

?? Bonus: Dieter’s Onboarding Insights

?? Consumer apps just hit $100 Billion

It’s official - consumer apps have overtaken mobile gaming with over $100B in revenue in 2024. That’s HUGE. But with great revenue comes great competition.

What’s the edge? Context-aware tech. Apps that can read the room (or the real world) win big. With over 200 signals like motion, time of day, and device activity, ContextSDK helps apps..

• ?? ...know the perfect moment to send offers.
• ?? ...boost conversions and reduce churn without spamming users.
• ?? ...re-engage users with push notifications that actually work.

?? Ready to compete at the top?

?? ContextSDK 5.2: A smarter, better experience

We just launched the best version of us yet: ContextSDK 5.2! After months of work and countless iterations, this release takes context-aware technology to the next level.?

What’s new?

• Smarter Context Push: Upgraded to be faster, more reliable, and easier to integrate across push providers.
• Cleaner Production Data: A new signal helps filter out test and debug noise, ensuring you work with the cleanest, most actionable data.
• Seamless Revenue Tracking: Now tracking the revenue of your conversions is easier than ever, enabling us to fine-tune revenue-optimized ML models for you - driving better monetization outcomes.

?? Learn more here

?? We’re hiring a Data Scientist

Ever dreamed of working with datasets of over 20 billion events? At ContextSDK, that’s just the beginning! Join our young, innovative startup and play an important role in shaping the future of on-device AI.

What you’ll do:

• Build tools to analyze ContextSDK’s data for trends and anomalies.
• Collaborate with engineering teams to improve dashboards that highlight model performance and conversion rates.
• Leverage your expertise to improve real-world context signals and features.

?? See full job description and apply now!

?? Founders on tour

Our co-founders Dieter and Felix have been out and about and kicked off the year with visits to some of the app industry’s top events and partners:

???? Paris: Catching up with our long-time collaborators at Wizz, the Voodoo Group, and more - all while soaking in the city’s charm and culinary magic.

???? London: Representing ContextSDK at Pocket Gamer Connects, the ultimate meetup for game developers, publishers, and platforms. Dieter had chats with heavyweights like Miniclip and Kwalee, sharing how ContextSDK can revolutionize gaming app engagement.

From strategic conversations to incredible insights, this year’s off to an exciting start for our co-founders! ??

?? This months curated resources

• New Monetization Strategies 2025: AppLovin’s Daniel Tchernahovsky dives into the biggest trends in mobile gaming and user acquisition, exploring how hybridization, AI, and automation are reshaping monetization opportunities across the app industry.
• App Revenue Ecosystem 2025: A comprehensive overview of the tools, platforms, and services shaping app revenue strategies in 2025 - from ad mediation to subscription management and data monetization. Only thing missing: ContextSDK ;)
• 2025 State of Mobile: Sensor Tower’s latest report highlights booming revenues, the resilience of mobile gaming, and the rise of AI-powered apps that are reshaping the mobile ecosystem.
• Lessons from Sonos: Why Native Apps Are a Strategic Imperative: Dieter’s insights, featured in the Business of Apps newsletter, shed light on why native apps are now a strategic necessity, not a side project. Learn how ContextSDK helps build stronger app ecosystems with real-world context.

??? App industry lineup - February

GamesForum Barcelona

?? Barcelona | ??? February 5-6

A deep dive into UA and ad monetization strategies for mobile gaming professionals.

WN Conference Abu Dhabi

?? Abu Dhabi | ??? February 11-12

Focused on investments, publishing, and analytics, with Web3 gaming insights.

DeveloperWeek 2025

?? Santa Clara | ??? February 11-13

The world’s largest developer conference, perfect for mobile app developers.

MGS Las Vegas

??Las Vegas | ??? February 12-14

The flagship event for mobile growth professionals, packed with insights and networking opportunities.

?? Office things

New year, new office vibes! Big things are happening at ContextSDK HQ - our Vienna office got a glow-up, and as you see, we couldn’t be more excited:

??? Two cozy sofas: Perfect for brainstorming... or power napping ;)

?? Our disco ball: Still spinning and still the life of our shiny new office!

?? A coat rack: But not just any coat rack - it’s in our CI colors - like it’s cute little brother Dieter is sitting on

?? Club Mate: A life-long supply of our elixir of life – still holding out hope for that sponsorship deal!

??? The pièce de résistance: Our favorite inspirational quote proudly hanging on the wall to guide us through every day - here in the hands of Reini.

See for yourselves:?

?? Bonus: Dieter’s onboarding insights

Onboarding can feel like a maze - especially in regulated industries like FinTech. That’s why Dieter wrote an interesting blog post to explore how ContextSDK can help solve these challenges. By using real-world signals, apps can adapt the onboarding experience to each user’s situation, whether they’re commuting, relaxing at home, or on the go.

The result? Less friction, higher completion rates, and fewer drop-offs. Plus, Context Push makes re-engaging users who’ve abandoned the process seamless, with notifications that land at the perfect moment.

Ready to turn onboarding into your app’s secret weapon?

?? Read more here

That’s a wrap for January! Whether you’re diving into our latest update, exploring onboarding insights, or just enjoying a moment of inspiration, we hope this newsletter sparks some ideas.

As always, we’d love to hear from you - your wins, challenges and everything in between. Drop us a line anytime at [email protected].

Until next month,

Your ContextSDK Team ??

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