11 Great Books to Elevate Your Marketing Game

11 Great Books to Elevate Your Marketing Game

I always feel a little lost without a book. I studied the classics in college, but today I read everything from memoirs to mysteries when I’m not spinning my own stories, racking up miles in my running shoes or chasing my adventurous toddler.

Like most of the world, I’ve craved distractions during the COVID-19 outbreak. I wasn’t one of the 34 million viewers streaming Tiger King in the show’s first 10 days, but I have read six books since the World Health Organization declared the coronavirus a pandemic on March 11. I haven’t commuted to work since March 13, but I have stayed in close touch with my co-workers and clients from a loft that doubles as my home office and, with wall-to-wall paperbacks and hardcover tomes, a bookworm’s dream.

All that extra time in my personal library got me thinking: What if I curated a list of inspiring reads from my Wray Ward teammates — think indie bookstore staff picks, just for people in marketing?

You can grab most of these books on Amazon or, even better, support your local bookseller. Many have continued to offer online ordering and curbside pickup since stay-at-home restrictions went into effect. See the List

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