11 Creative Ways To Engage Audiences And Keep Your Marketing Fresh
Dr. Kyle Elliott, MPA, CHES
![Dr. Kyle Elliott, MPA, CHES]()
Dr. Kyle Elliott, MPA, CHES
Tech Career Coach, Interview Coach, & Trusted Confidant to Silicon Valley’s Top Talent: CaffeinatedKyle.com / Executive Coach: Assemble / Trauma-Informed Career Coaching, Interview Coaching, & Executive Coaching
Keep your marketing FRESH by connecting with your audience on a basic human level:
Marketing that addresses our human motivations (think Maslow’s hierarchy of needs), such as safety and security, are often the most successful. Audiences are compelled when they are able to connect on a personal level with the content they see, hear and read. The best brands connect to emotions, life’s struggles and basic needs.
Read the full article on Forbes...
***
Caffeinate your inbox (sign up for my newsletter) at CaffeinatedKyle.com.
Business Strategy, Communications & Engagement | Fueled by Coffee + Community
6 年Yes! Appealing to our basic human needs is the best way to connect with a potential customer and build a relationship with them. People want to work with companies that help them.