11 Content Resolutions for 2025
For close to two decades now, marketers have been beating the same drum: Content is king! Content is king! By now, most small business owners have little doubt as to the centrality of content to their online marketing efforts. The problem, as ever, is actually finding the time to develop and execute a meaningful content strategy.
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Maybe your own content efforts have gotten a little slack in recent months. The start of a new year provides a perfect opportunity for a reset. And we’re here to recommend a few content-related resolutions to get you started on the right foot.
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Content Resolutions for the New Year
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1) Audit your website.
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When’s the last time you refreshed the written content on your website? Or assessed your current content for any gaps or weak spots? At the top of the year, take some time to evaluate your current content, seeking opportunities for improvement.
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2) Strengthen your CTAs.
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Hopefully, you’ve got calls to action spread throughout your website and your business blog posts. If your CTAs are a little spare or simply a little flat, take the time to reanimate them. Refine your value proposition, and pair it with dynamic action words that generate clicks, calls, purchases, or appointments.
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3) Develop evergreen content.
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Evergreen content usually refers to blogs or web pages that are fairly timeless; they may offer a big-picture view of your industry or your service line, providing your customers with a reference point that’s not tied to current trends or fads. If your site is light in evergreen pages, maybe now’s the time to generate some.
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4) Repurpose older content.
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Resolve to repurpose tried-and-true blog posts, whether by updating them or by using them as fodder for a new video, a series of Instagram infographics, or an email marketing blast. Don’t just let old posts fade into oblivion; get as much juice out of them as you can!
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5) Interface with sales and customer service.
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Your sales and customer service teams can be invaluable sources of inspiration, letting you know common customer questions or pain points. Solicit these as potential topics to address in your content strategy. And resolve to collaborate with sales and customer service reps more regularly.
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6) Emphasize readability.
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Great content isn’t just about the subject matter or the writing itself. It’s also a matter of good formatting, making it easy for readers to process your work via their smartphone, tablet, or other device. Make one of your resolutions to be more strategic in your use of headings, bullet points, and white space.
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7) Start an email newsletter.
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Every business can benefit from a regular newsletter, providing brief content updates that keep your customers and clients engaged. If you don’t already have a newsletter, or struggle to keep up with your current newsletter, reach out to Grammar Chic. We’d love to help!
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8) Do more advanced planning.
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Do you have a quarterly list of blog topics to draw from? How about an editorial calendar for your social media accounts? Stay on top of this year’s content strategy by embracing some advanced planning.
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9) Embrace user-generated content.
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If nothing else, create a strategy to solicit reviews and testimonials, converting them to images for your email newsletters and social media campaigns.
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10) Think in terms of your sales funnel.
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Do you create content to address the entirety of your sales funnel, from those in the research state to customers seeking support? This year, be intentional about addressing the full scope of your user base, with different types of content to accommodate every audience segment.
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11) Work with a content marketing consultancy.
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Questions about your strategy? Ready to level up? Make this the year you get a professional opinion. The Grammar Chic team is ready to talk with you about your 2025 content needs.
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Connect with us whenever you’re ready to dig deep into this year’s content strategy. Reach out to Grammar Chic, Inc. at 803-831-7444, or www.grammarchic.net .