#11: Cartology Expands In-Store Video Network
Woolworths' Cartology is expanding its retail video network by adding 4,000 weigh scale screens in deli and seafood areas and over 10,000 assisted checkout screens. This move enhances its omnichannel reach, allowing brands to connect with customers throughout their shopping journey.
With full-motion capabilities and creative flexibility, the expansion complements Cartology’s existing network of 5,300+ screens across Woolworths Supermarkets, BIG W, and Metro.
Cartology’s GM of Product, Steve Geelan, emphasized the importance of in-store engagement, stating that the company continues to create strategic opportunities for brands to connect with customers.
“The growth and digitisation of our in-store screen network provide brands with a creative canvas to influence customers, whether by driving awareness of new products, inspiring meal planning, or making a lasting impact at checkout,” he said.
The new screens will go live in the coming months.