11 Best Low-Cost Webinar Platforms For Small Business 2024

With its capacity to host up to 3000 live attendees, restream content from various video platforms in HD, integrate with other marketing tools small businesses use, use AI to transcribe, create captions, and design webinars, support to hire professional interpreters for your international events, pricing which starts at $79/month, Livestorm came top as the overall best low-cost webinar platforms for small businesses from my experiment, and it offers a free plan.?

As a small business owner, I have tried different affordable and cheap webinar platforms.

?In this guide, I shared my experience with you as I reviewed and ranked the 11 best and low-cost webinar software that suits the webinar needs of every small business.

1. Livestorm (Best Overall + Features Are Tailored To Small Businesses)

Livestorm is my overall best pick when it comes to a low-cost yet value-packed webinar platform for small businesses and enterprises. It offers advanced features small businesses need to host robust webinars that will generate leads and sales. For example, it can host 3000 live attendees and supports unlimited team members and 25 guest speakers who can have the mic simultaneously.?

You can pre-record webinars or have them on-demand. I like the restreaming feature, which delivered a great experience when I used it to stream my webinar live on LinkedIn. Recently, it has fully integrated AI into its operations, making it easier for small businesses to create, design, and host webinars that will generate leads and sales.?

Currently, over 3000+ small businesses rely on Livestorm to host webinars.?

Major Features

Custom Rebranding: Customize your webinar by adding your brand identity like logo, colors, and trademark to all assets like the registration page, event room, and email cadences you will use for the webinar.?

One Click Registration Page: Pick any of the registration page templates, edit them, and customize them to suit your events.?

Browser-Based: You can easily connect to the event room without downloading the software.

Email Cadences: Launch unlimited customized and personalized email campaigns before, during, and after your event?

Custom Room Experience: Customize your room with Livestorm features like file sharing, custom room, etc.

Integration: Integrated with calendars and other marketing tools your small businesses need to make your webinar awesome to your audience and at the same time achieve the goals.?

Audience Engagement: Offers audience engagement features like file sharing, raising hands, instant replays, emoji reactions, screen and link sharing, polls, Q&A, virtual whiteboard, full HD video, etc.?

Advanced Analytics Dashboard: Get detailed insights on participants' reports, data export, conversion tracking, contacts record, etc.

Pros

• Offers free plan
• Available in English, French, and Spanish
• User friendly
• Background noise cancellation
• Video tutorials to guide you
• Suitable for large businesses and companies
• Follows GDPR directive to protect your data
• No credit card required for the free plan
• You don't have to install any software
• Offers customer support

Cons

• Available in just 3 languages
• The free plan has no advanced features

Pricing Plan

Livestorm offers 3 pricing plans

• Free Plan ( Webinar Basic and Meet Basic)
• Pro Plan ( Webinar Premium) Starts at $79/month
• Business and Enterprise ( For large organizations) Offer the best in class service. Contact them for price plan

Start Hosting Webinar For Free With Livestorm

2. Easy Webinar ( Best For Beginners)

Easy Webinar is a powerful software a lot of small businesses use to host their online events. It comprises a full suite marketing platform that makes it easy for you to connect with your clients, scale your campaign, and automate your engagement.

Easy Webinar allows you to build your webinar funnel with the help of different integration tools. This software has a customer tracking tool that allows you to connect with potential customers and convert them to paying customers. With this software you can achieve the following:

• Organize online training seminars
• Sell your digital and physical products
• Establish yourself as an authority in your niche
• Build your email list
• Generate quality leads
• Acquire new customers
• Showcase your products and services to your target audience

Key Features

Now let's look at the key features of this software

Integration: This software is integrated with some auto responder marketing tools like Mailchimp, GetResponse, Drip, Active Campaign, and Aweber.

These tools make it easy for you to add registrants to your email provider which you can use to stay in with them before, during, and after your webinar. EasyWebinar works perfectly with PayPal, Infusionsoft, Facebook Messenger, and Twitter Chats.

Multiple Presenters: With Easy Webinar, you can have up to 4 presenters at a time presenting to your participants. Each of them have access to a microphone and camera and can also share their screen

Turn A Participant To A Presenter: Your participant can be a presenter with a click of a button. Once you pick the participant, this software locates their audio and camera for immediate presentation.

Easy Cast: This is a new feature that allows your webinar to stream live on different Social Media platforms.

True Voice: This feature ensures that your webinar is noise-free even when two persons are speaking at the same time.

Presentation Media: This feature allows you to share presentation slides without leaving the webinar environment.

Other features of this software include;

Easy live chat

On-demand event access

Enhanced analytics and reporting

HD screen sharing

Multiple moderators and co-hosts

Record and Archive any webinar session

Pros

• Responsive and customizable
• 14-day free trial, cancel anytime
• WordPress plugin can be used to automate live webinar
• Easy registration for new users to sign up
• Inbuilt email notification before and after the webinar
• Social sharing feature
• Easy export of webinar CSV report
• Customer support
• The registration box is embedded on the web page.
• Streams event in the local time of your attendee

Cons

• No phone support
• Set up is a little confusing

Pricing Plan

This webinar software has three pricing plans

• Standard - From $78/month
• Pro - From $129/month
• Enterprise ( For Large Scale Businesses) - From $499/month

3. LiveWebinar ( Best For Collaboration)

A lot of top business leaders and entrepreneurs rely on Livewebinar for not just hosting their webinars but for superb video events.

As one of the most advanced webinar software that offers a cloud base solution, you can use it to organize seminars, sales presentations, training, webinars including meetings. Its features are personalized for any kind of business you run.

Participants to your webinars or video events can connect using their smart TVs, smartphones, and PCs seamlessly. Over 150,000 businesses trust Livewebinar for hosting their online events.

Some Key Features

Whiteboard: With whiteboard, you can make illustrations on your webinar by drawing on videos, images, and text. This helps your audience understand the point you're trying to make.

Surveys and Poll: As a webinar presenter, it is important you get valuable feedback from participants. The simple and easy way to go about it is by creating surveys and polls. This can be during or after the webinar.

Live Streaming: As your webinar is live, your stream it on different social media platforms like Facebook, YouTube, Instagram. Plus external sources like Periscope and Vimeo. This is to allow for more audiences to participate.

Screen Sharing: As the webinar or meeting is going on, you can share your screen with other attendees.

Integration: Livewebinar allows you to connect with your favorite marketing automation like ActiveCampaign, GetResponse, Aweber, Freshmail, etc. This Integration works seamlessly with the API interface.

Pros

• It's GDPR compliant.
• Offers a free trial. No credit card is required.
• You can record your webinar in full HD.
• Has a 5-star user rating on Capterra and Crowd.
• Provides customer support through email plus it has written articles that answer your FAQs.

Cons

• No live chat and phone support.
• No landing page. You have to embed it into your website.
• The user interface can be confusing for a beginner.

Pricing Plans

Livewebinar has 3 different pricing plans apart from its free plan:

• Pro Plan: $14.99/month
• Business Plan: $ 119/month
• Custom Plan: Here you customize the features you want and you what it amounted to either monthly or yearly.

4. GetResponse ( Best For Lead Generation)

Starting with the very first platform for webinar software for small businesses is GetResponse. This is basically an email marketing app that permits you to:

• Generate a mailing list and record data in it
• Design newsletters that can be sent to subscribers on your mailing list
• Automate your emails to subscribers through the use of ‘’autoresponders’’
• Create to help businesses increase sales

?In addition, Get Response initiates a whiteboard feature in the new webinar interface that permits you to:

• Draw
• Write
• Insert images

Furthermore, for getting more audience the Facebook and YouTube streaming features allows you to Livestream your webinar on your Facebook or YouTube profile.GetResponse has a great achievement as the award-winning customer service team, winning gold, silver, and bronze Stevie Awards in 2013 and 2014

The pricing for GetResponse webinar varies from email size list as follows:

• Free 30-day trial
• Plans starting from $49 per month for up to 100 participants
• Extended plans for $165 per month for up to 500 participants

Start your 30 days free trial with GetResponse

5. ClickFunnels ( Best For Attracting Potential Clients Via Funnels)

This webinar software is suitable for anyone who wants to quickly set up sales funnels to capture the audience and convert them into customers.

Its purpose is to help businesses owners advertise, sell, and deliver products to their customers. Clickfunnel covers all the things which you need to use different platforms and solutions to accomplish the same effect.

Clickfunnels automated webinar provides you with more, compared to its competitors to help you generate an astonishing website.

The editor is uncomplicated to use and all you need to do is drag and drop the different constituents on the page and change the given text as well as the aspect to fit your needs.?

Clickfunnels is a highly victorious platform for everybody because it permits any person with a business startup idea to be able to construct landing pages inside of a sale funnel. Any person who has an idea, product, or service they want to sell can get an advantage from Clickfunnel.

For pricing plans, you can start with the 14-day trial but after you are done with that, there would come three pricing plans in it:

• The pricing of $97/month
• The $297/month plan
• And the $997 mass discount rate plan(recommended)

Pros?

Clickfunnels automated webinars are quite easy as well as fast to keep your business well-organized. It offers 14 days free trial is there for you to experiment and see if it suits your need.?

?Cons?

Clickfunnels has? monthly price plans that are not cheap compared to other webinar software

Recommended reading: Clickfunnels Vs GetResponse comparison

6. Zoom Webinar ( Best For Online Meetings and Classes)

Zoom webinar is the most convenient and perfect way for taking online classes and for meeting purposes too.

On this software, you may add or share some audio, webcam, and your screen with others. It is somehow similar to Skype, Google Hangouts, and is used mostly by companies for the purpose of meetings with their clients and members.

This is one of the best webinar software for small businesses. It makes it easy for hosts and attendees to interact with each other.

It contains features like chat tools,? surveys, Q/A, and polls to make a perfect webinar.

If we talk about its pricing it’s way more convenient for everybody.

For beginners, it offers a forever free plan that may support 100 live attendees,40 minutes duration limit for the group meetings, and an unlimited 1 to 1 meeting.

The basic plan starts from $14.99 /month

Pros

It provides a secured calling via zoom and the easiest way of having meetings or conferences with clients and members. Zoom webinar a reliable platform. It also makes file sharing easy and fast.

Cons

Sometimes saving the meeting recordings to the cloud and then sharing it sometimes is a challenge. Also, the chat features are not available especially when a meeting is on. Its video quality can sometimes be unpredictable.

7. WebinarNinja ( Best For Third-Party Marketing Tool Integration)

Webinar Ninja is a popular webinar platform used by a lot of small businesses. This software webinar permits you to host, share, and attend webinars with no worries.

It is an all-in-one software that gives you everything you need to run your webinar successfully.? Webinar Ninja allows for the following integration:

• MailChimp
• Aweber
• Infusionsoft
• Hubspot
• Drip?

It also permits the administrators to gain perception into the performance of webinars, conversion, and belonging rates.

Moreover, it can reinforce incorporation with numerous third-party applications. In addition, it offers essential tools for an amazing presentation. You can find the option of sharing screens, videos, and inserting images on this software.

WebinarNinja has 4 kinds of webinars and they are as follows:

Live Different kinds of events take place at a specific time.

Automated: It's a pre-recorded webinar that takes place once.

Series: Contain a series of live events scheduled.

Hybrid: It's a pre-recorded webinar in which the host shows how to interact with the people and chat.

?WebinarNinja starts from $49/month and provides a free trial.

8. GotoWebinar ( Best For Analytics and Reporting)

This is one of the oldest platforms of webinars out there, also known as the sister platform of Gotomeeting.

It is easy to use and may involve some poll questions, handouts, multiple speakers, etc. This platform is very effective and mostly the one many? small businesses trust for their webinar

One astonishing feature of this software is the polling feature. You can time your polls, select exactly when you want to present, and which poll. When you share a poll it “incorporates". Your audience will see the vivid screen of the poll and it would be so easy for them to interact.

Pros

• GotoWebinar performs well in reporting metrics
• Perfect for online training
• It has a good screen share
• Records for future play backs

Cons

• Limited number of themes
• Doesn't have a lot of customization option
• Delays in video streaming
• Let us look at the pricing

Pricing Plans

This webinar software has three price plans:

• Starter: $89/month with 100 participants
• Pro plan: $199/month with 500 attendees
• Plus plan: $429/month with 1000 attendees

9. EverWebinar ( Best For Interaction With Participants)

Ever Webinar is one of the best webinar software for small businesses. It is a browser-based platform with a user-friendly connection that provides a logical experience.

It is suitable for recording live webinars and there are training videos at each step to guide you in case you need additional guidance.

On this webinar software, you are able to interact with your attendees as a group without having to individually interact with them. It allows you to entirely automate webinars easily using a 10 step offensive wizard.

It offers a 30-day risk-free money-back guarantee. Unlike other webinar platforms. Everwebinar contains just one pricing plan with three different payment choices. They include;

• Installment plan
• Annual plan
• Biennial plan

Pros

• Automated chat feature
• Easy to check if it’s working or not
• Simple to set up?
• Free unlimited hosting
• Track payment easily

Cons

• You can’t replicate the live chat
• Page templates are quite bad
• Data and reporting aren’t strong

Pricing Plans

Its pricing plans start from $499 per year

Check out this article where I reviewed Ever Webinar .

10. Bigmarker ( Best For Summits and Virtual Conferences)

Bigmarker is a cloud-based webinar hosting and marketing tool for administration and education purposes. It can also be used by small businesses. It was initially meant for educators but it was been developed to accommodate small businesses. It has three price plans and they are as follows:

Basic: It costs $29/month with 25 attendees.

Plus: It costs $49/month with 100 attendees.

Elite: It costs $149/month with 500 attendees

Bigmaker has the following features:

• Reminders
• Polls/voting
• Q/A
• Email marketing
• Social sharing
• Online payment
• On-demand webinars
• Multi presenters

11. Zoho ( Best For Customization)

Zoho is the best webinar software for small businesses that want to manage customer relationships through webinars. It offers multiple inexpensive price points, a full range of characteristics, and customization options.

Pros

This webinar software affords you the luxury to customize functions to suit your need.

Developers can take further steps to use the Zoho CRM Developer Edition. CRM is an integration with a third-party system that connects people with one another wherever they are.

Cons

The load time of Zoho can be slow sometimes.

Its customer service sometimes is not quick as you may have to wait for a longer time.

Let us look at the features that come with this webinar software below

• Multiple currencies
• Real-time date
• Custom modules
• CRM analytics
• Custom signal
• Gamification
• Social CRM
• Document library
• Workflow management

Price edition of Zoho

Zoho has five different price editions

Free edition

standard edition - $12/user/month

Professional edition -$20/user/month

Enterprise edition - $30/user/month

Ultimate edition -$45/user/month

How To Host A Successful Webinar In 2024

As an online business owner, I have hosted lots of webinars and have participated in many as a guest. I'm aware that small businesses struggle with it, and that's why I want to show you how to host a successful webinar in 2024.

Define Your Goals and Audience?

This is the first step to hosting a successful webinar. Ask yourself what you want to achieve with your webinar. Is it to educate your audience, create awareness about your business, build brand authority, or generate leads and sales?

Having the correct answer to this question will help you identify who your target audience is and decide how best to tailor your content to their needs and pain points.

Choose A Relevant Topic

The topic you chose can make or mar your webinar. Choose topics that relate to the problems your target audience faces that your competitors have not covered.

In my last webinar with my Pinterest marketing audience, I considered that many Pinterest accounts, especially new ones were shadow-banned, so I decided that my webinar topic would be ‘ How To Resolve Pinterest Account Shadow Ban”.

A lot of my audience participated because it was a problem many of them faced then. Also, I achieved my goal, which was to have them subscribe to Pinterest marketing tools I promote. So paying attention to industry trends is one of the ways to identify relevant topics for your webinar.?

Select a Date and Time

Choose a time that suits your audience so it becomes convenient for them to attend your webinar. If you have a global audience, consider mid-week like Wednesday and Thursday. Also, consider the time zone if you have a global audience.?

Choose a Suitable Webinar Platform?

I was once a guest in a webinar and the host wasted over 10 minutes trying to share their screen to make presentations. It was so bad that some of the attendees had to leave. When she managed to do that, she apologized for the glitches.

This is a common problem some webinar platforms face, especially when you have up to 100 participants. This is to say that the webinar platform you choose can impact your webinar. I always used Livestorm not just because it is cheap but because its features are top-notch. Webinar Ninja is another webinar platform that I tried and recommend to beginners who prefer to pay per attendee.

Create a Detailed Outline and Content

Have a simple and clear outline and structure your presentation with visuals and key points. Create slides, videos, infographics, charts, and even memes to make your presentation interesting, valuable, and easy to follow. Boring content is a turn-off and doesn't speak well of you as a business.?

Set Up Registration Page?

Create a user-friendly registration page for your webinar. Your goal here is to collect the personal details of your potential participants like name, email address, and phone while telling them the value they will derive from your webinar.

Promote your Webinar?

Use different marketing channels like email, blog, YouTube, TikTok, and Instagram to promote your webinar and set a reminder to your audience that registered. Email marketing has always worked for me when it comes to promoting my webinar. I have built a cordial relationship with my audience there, so it's easy to have them register.?

Test Your Technology?

Test your technology before the webinar. From your microphone, PC, and webinar platform to internet connection, ensure they are working to avoid technical issues during your webinar.

Engage During The Webinar?

Let your audience ask questions during the webinar and respond to them. Use interactive tools like Q&A, polls, and chat to engage them throughout the webinar. This is one of the best ways to build relationships with your participants and have them take the desired action.?

Follow Up

After the webinar, follow up with participants to know how they feel about the webinar. It shows you care about their problems. Share a link for them to access the webinar resources and encourage feedback using a short survey. Add a CTA like (downloading an e-book, or booking a consultation).

Analyze Performance?

Take a look at your webinar metrics like attendance rate, conversion rate, and engagement level. This tells if you achieved your goals and also serves as feedback to improve future webinars.

Frequently Asked Questions - Best Webinar Software For Small Business

How to create a free online webinar?

Creating a free online webinar is easy if you follow the steps below:

Choose a platform: Livestorm , Zoom, and Google Meet offer free plans for webinars

Plan your content: Outline and plan the content you want to deliver during the webinar. Factor in the content your guest speakers will deliver?

Set a date and time: Careful choose?a date and time for the webinar that is convenient for you, your audience, and guest speakers

Create registration: Set up a registration page and design it to attract your target audience?

Prepare technology: Test your equipment like microphone, and speakers, and familiarize yourself with your webinar platform to avoid messing things up.?

Promote your webinar:? Use different promotional channels like email, social media, and text messages to let your target audience know about it.

Follow-Up:? After the webinar, follow up via email with your attendees to get their feedback on the webinar, and also share the recorded version with those who didn't attend so they can watch in their free time.?

Watch this video to learn how to create and host a webinar on Livestorm:

What platform is best for webinars?

From my experience, Livestorm is the best platform for webinars. Be it pre-recorded or on-demand webinars, it has advanced features for it. You can have up to 3000 live attendees, up to 25?simultaneous speakers, invite team members at no cost, have 1000 replay viewers, use Zapier to integrate with other marketing platforms, restroom content, have live interpretation to breach the language barrier gap, and lots more. And interestingly, it has a free plan that doesn't require a credit card to sign up.

Is there a free webinar platform?

No webinar platform is totally free.? What many of them offer is a free plan in the case of Livestorm which is my favorite and others like Easywebinar and ever-webinar offer free trials.?

How much does a webinar platform cost?

Livestorm which is one of the low-cost and affordable webinar platforms for small businesses, costs $79/month . That is just a starting price for up to 4 hours sessions, 100 live attendees, and unlimited team members. The higher your active contacts, the higher you pay.

Can you use Zoom webinar for free?

Yes, you can use Zoom webinar for free. However, it comes with limited features which can frustrate you and be a barrier to having a seamless webinar session. For example, the free Zoom plan allows a maximum of 100 attendees, and you can host a webinar for a maximum of 40 minutes. Anything beyond 40 minutes will cut you off.?

So if you plan to use Zoom's free plan for webinars, be sure to have under 100 attendees and ensure your webinar session is concluded within 40 minutes.?

Is Microsoft Team webinar free?

Microsoft Team webinar is free, but you must first be on the paid plan of Microsoft Office 365 to access the Teams Live Event feature, which has webinar capabilities.?

Although Microsoft Team has a free plan like Zoom, it doesn't offer the Teams Live Event feature, which allows you to host webinars and other online events.?

Which Webinar Platform Is Best For A Small Business?

The best webinar software should be able to do the following:

• Cancel background noise
• Allow for multiple presenters
• Share presentation slides
• Integrate with other marketing tools
• Record and save webinar sessions
• Offer quality customer support
• Devoid of technical issues during the webinar session
• Offer live chat for presenters and participants
• Provide a sales funnel that can convert

Let us look at some of the questions people ask as it relates best webinar software for small business

What is the best platform for webinar?

All the platforms mentioned above are good for webinars. It all depends on your need for them. GetResponse, Clickfunnels, Webinarjam, WebinarNinja, Zoho, Bigmaker, etc. Yours is to take your time to review each and every one of them to identify the one that meets your webinar needs.

Is Zoom good for webinar?

Yes, it is. It had good video and audio quality. It is suitable for a live webinar. You can also record webinars on your computer as it is taking place. It is perfect for online meetings.

What is the best free webinar service?

The fact is that there is no webinar service that is totally free. However, almost all the webinar software has free trials which you can use to check them out before you settle for the paid plan.

Any webinar service that offers you quality audio and video will come at a cost. You can check out the free trials of the webinar software discussed above.?

Conclusion on best low-cost webinar platforms

Well, that pretty much assembles up the list of the best low-cost webinar platforms for small businesses. While choosing the best webinar for your small business, make sure that you identify the one that suits your needs.

If I'm to recommend, Livestorm is the best. It is affordable and provides all the advanced features a small business needs to run a successful webinar, create more awareness, and generate more leads and sales.

Try Livestorm For Free