The 11+ Best Keyword Rank Trackers, Tested by Head of SEO with 13 Years of Expertise

The 11+ Best Keyword Rank Trackers, Tested by Head of SEO with 13 Years of Expertise

Over the past 13 years as founder of my SEO agency, I have often found myself having to work with different rank trackers to provide a better service for my clients and personal projects.


Editor's Choice

If you are not the type to read through every review in this article, here is a quick rundown on the top three rank-tracking software available:

  • JaySearch — This software is free and provides you with an excellent accuracy rating using the GSC as its basis.
  • AccuRanker — This software has one of the best SERP analytics and tracking platforms which is easy to use and follow.
  • NightWatch — This software is an excellent choice if you also need to monitor backlinks on your website while tracking keyword rankings.


I have come to realize in that time that every SEO project is different and has its issues and requirements. Therefore, I quickly realized that not every rank tracker could work for every project, even if the tracker was well-rounded software.

Understanding the importance of rank trackers, I decided to write this review to help others find the best rank trackers for the different cases they may have to deal with in the world of SEO.

In my career, I have found that every project is different, and this means that they require attention to detail in different areas of SEO marketing, like local SEO, daily position checking, mass keyword checking, and more. Therefore, you might need a different rank checker based on the project's perimeters. After reading this article, you will:

  • Have a better understanding of rank tracking software
  • Have ideas for different trackers you can use
  • Have a better general idea about how rank tracking works

How I Tested Every Rank Checker

When reviewing each of these software, I went to each one and went through the same process and tested how each one held up to different aspects to be able to provide you with the list below. Here are the criteria that I used when dealing with each software to come up with their ranking order:

  • Search results scanning depth — This is an important criterion to consider, especially if you are dealing with newer websites. This indicates the number of search engine results that the tool scans to gather its results. The general rule for this criterion is that the tool scans the first 10, 50, or 100 search results on the given search engine. To have a high search results scanning depth, new websites require that the tools used scan at least the top 50 to top 100 results from the search engine.
  • Personal account — When looking for a tool to use for long-term projects, having the capability of creating a personal account is a necessity. It means that you will keep a record of your site's rank on a daily, weekly, or monthly timeframe, as needed.
  • Limits per day and month — When looking at a service, you will want to choose one with the highest possible limits possible. This doesn't mean that you have to go with a service that is out of your budget, but you do want to be able to track more than 10 or 15 keywords a day.
  • Keyword clustering — Keyword clustering allows you to categorize your keywords into groups when tracking them on your website. The larger your website, the more necessary this feature becomes to be able to keep up with everything properly.
  • Payment Model — This refers to how payments are decided for the service. This is important that way you know exactly what you are paying for without any surprises.
  • How much do pay options start at — Rank tracking is important for any SEO campaign, but it shouldn't break your marketing budget. Having a variety of paid options is important to make sure you remain within your budget but still can get effective results with the services you pay for.
  • Tracking accuracy — To calculate this, I compared the positions that I received from the current tool I was using with the results and data that I received from the GSC. The closer the criterion is to the GSC information, the higher the tool's tracking accuracy.

What Is Keyword Position Check Accuracy and How to Calculate It

When looking at tracking accuracy, it is simply how I measure the actual search results against the overlap data that a tracker provides me. Google Search Console, or GSC, is the benchmark used most frequently for ranking the accuracy of data. Tracking accuracy can be calculated using a simple formula:

The tracking accuracy formula

In the formula, “a” represents the position of the GSC, and “b” represents in other instrument's position.

However, how do you determine if a tool's accuracy percentage is acceptable?

After conducting research and calculations, this is what I determined about accuracy:

  • Under 60% is low and not a good choice for most situations
  • 60% to 79% is classified as medium
  • 80% to 89% is classified as good
  • Anything over 90% is classified as excellent

Now it is time to delve into some of the best rank tracking software available. Some of these software are free and others must be paid for. However, they all will help provide you with a better understanding of your website's ranking and help you achieve your goals easier.

#1: JaySearch - Best Free GSC-Based Rank Tracking Software

Get your free account at the most accurate position checker.

  • Search Results Scanning Depth: Top 100+
  • Limits Per Day and Month: Unlimited
  • Keyword Clustering: Yes
  • Payment Model: Monthly or Annually
  • How Much Paid Options Start At: Free
  • Tracking Accuracy: 100%

JaySearch
This ranker was developed specifically to work with GSC, and I have found it gives the most accurate information when acquiring data on individual search queries and the rendition and positions of pages

While reviewing Rank trackers, I found that JaySearch is, by far, the leading rank tracker for anyone who is working with the Google Search Console.

JaySearch provides users with the standard options that are expected from a rank tracker software, but not only does it do this for free, but it also provides access to an additional tool, SEO Insights.

This additional tool not only allows you to supplement your pages to receive better rankings, but it can assist you in building up extra clusters, as well, that are optimal for producing more specialized reports for future progression.

Key Features

Here are some of the key features that you can look forward to when using Jaysearch as your rank-tracking software:

  • Unlimited limits per month
  • Entirely free and online
  • Your choice of country for geography range
  • Can scan top 100+ search results
  • Allows for keyword clustering

Why Use JaySearch?

JaySearch can help with many things from monitoring your site's potion to maintaining regular reports based on the data gathered. It will make an excellent and indispensable assistant by:

  • Allowing you create a personal account
  • Keep up with keyword position and history
  • Receive daily position updates
  • Provides GSC-based data

How To Use JaySearch

JaySearch has two different ways that you can use the service to check for position checking, which allows you to use the best one for your needs.

Way #1: Using Keywords to Track Positions

This is how you can use JaySearch to check on a specific keyword your site's position for it and what position it is in.

Step 1: At the top over the overview interface, click on the word "Keywords". Then, type the keyword you wish to search for in the input field.

You can choose to have JaySearch use the exact keyword provided or use the "contains" parameter, which will give you more variations and results for the provided keyword.

Step 1

Step 2: Next, click on the "Pages" tab. This will show you all the pages on the website you have provided.

You will see the given keyword and its position for each page, and you can also click on the "keywords" tab to choose the different keyword variations and to which page you wish to check the specific keyword variation.

Step 2

Way #2: Using the URL to Track Positions

Monitoring the performance of the articles on your site has never been easier than with JaySearch, and here is how.

Step 1: First, you will want to click on the "Pages" tab and insert the URL you want to rank in the input box. If you don't want to put in the entire URL, you can put in part of it and choose the "contains" button to get more variations.

Step 1

Step 2: Next, you can see the different keywords that a page has given, and you will also see how these keywords are positioned and have changed over time to make sure you are utilizing the most popular keywords at any given time.

Step 2

Step 3: You can now hover over a specific date on the graph that you want to view, and you will be able to see things like impressions, position, clicks, and CTR for that page on the day chosen.

Step 3

Step 4: Once you have done this, you can click on the + next to the desired keywords and they will appear on a clipboard to the left of the chart. Then, click on the "Create New Report" button.

Step 4

Step 5: The "Create New Report" screen will pop up and you can name the report, and you can also choose how often you want it to record changes in keyword positions.

Step 5

Step 6: Finally, you can use this generated report to keep track of positions quickly for needed queries.

My Comment on JaySearch: when working with JaySearch, not only was it free, but I found that it was extremely accurate and with its additional tools, like SEO Insights, I found it easier to specialize my reports for my clients to better help guide them to success in current and future SEO projects.Plus, having many clients that work closely against the GSC, JaySearch proved to provide me and my clients with the most accurate information that corresponded with GSC, making it easier to maneuver my projects in the right direction.

Best Used For

Jaysearch is best used for those that require project monitoring using Google Search Console data.

#2: AccuRanker - Best SERP Analytics and Tracking Platform

  • Search Results Scanning Depth: Top 100
  • Limits Per Day and Month: 1k to 1000k
  • Keyword Clustering: Yes
  • Payment Model: Monthly or Annually
  • How Much Paid Options Start At: $116
  • Tracking Accuracy: 95%

AccuRanker
With this tacker, you can have access to rankings for a wider range of search engines than with most other trackers

AccuRanker has been providing keyword rank tracking for over 11 years, and it provides the capability of tracking a larger number of key queries, which is suitable for larger SEO Agencies and freelancers that handle larger SEO projects.

They provide several payment options and plans to choose from, which makes this an affordable choice that allows you the freedom to get the right amount of queries for your specific projects.

Plus, when using Accuranker, you can assign an entire team to your account rather than having to have a separate account per user.

Key Features

AccuRanker provides its clients with many features that help set it apart from other tracking software. Here are some of the most prominent features you can expect from using AccuRanker:

  • Larger range of search engines including Bing, Baidu, Google, and YouTube
  • Can track keywords from unlimited domains
  • Accounts have unlimited amount of users
  • Can be accessed through desktop and mobile devices
  • Provides daily and on-demand rank updates

Why Use AccuRanker?

AccuRanker can be used by SEO Enterprise and SEO specialists from various industries to receive accurate data for their keyword tracking needs. Here are some of the main reasons to use AccuRanker:

  • Can be used from anywhere
  • Entire SEO teams can review the data from the AccuRanker account
  • Provides various types of integrations like Adobe Analytics Integration, Google Looker Studio Integration, and Google Analytics Integration
  • Capability of importing data from other SEO tools
  • Allows for competitor tracking of 10 competitors per domain

How To Use AccuRanker

Step 1: First thing you have to do is choose a payment plan for the services you require. You can choose from 1,000 to 1 million keywords.

Step 2: Next, you will create an organization or group for the system. These are important because they will allow you to manage the type of access that the users on your account will have.

This is most important if you need to run multiple domains within the tool rather than a single one.

You will need the company name and email address for where the reports should be sent, and you can upload a logo if you wish. Organizations are designed with a tiered system, which means you can have other companies that belong to the main organization.

Step 3: After you have your organization set up, it is time to choose and add the keywords that you wish to track.

Here you will find two boxes. On the left, you can manually add in keywords you want to find. The box on the right will generate keyword suggestions based on the ones you have input.

Step 3

This is where the subscription you have chosen comes into play. You can enter as many keywords that come with your plan, and you can keep track of how many you have used at the bottom of the database.

Step 4: Next, you will want to choose which search engines to use. You can choose to use Google, Bing, or both. However, it is important to note that Bing can only target particular locations in the United States.

Step 4

Step 5: This is an optional step that AccuRanker provides. You can add in a few of the competitors you have for your site, and the system will let you know how you stand to their results.

Step 6: Finally, you can use AccuRanker to create scheduled reports for client reporting. You can also edit or create a report template so that only the information you require shows up and how you wish it to look.

Step 6
My Comment on AccuRanker: being the founder of an SEO agency, I often with work large teams within my agency to handle our clients. One of the best things about AccuRanker is that I can add an entire team to my AccuRanker account to give them access to all of the same data that I have access to. This is convenient when conveying reports and information amongst my team for specific projects, and it allows them all access to the same reports so they do not have to constantly ask or wait for important information that they need access to. However, AccuRanker doesn't have to be used by agencies to utilize SEO teams, it can also be used for smaller personal projects that you might do for yourself.

Best Used For

AccuRanker is best used by SEO professionals who require SERP Analytics and a comprehensive tracking platform.

#3: Nightwatch - Best Rank Tracker with Backlink Monitoring

  • Search Results Scanning Depth: Top 100
  • Limits Per Day and Month: 250 to 10001+
  • Keyword Clustering: Yes
  • Payment Model: Monthly or Annually
  • How Much Paid Options Start At: $32
  • Tracking Accuracy: 92%

Nightwatch

Nightwatch is an SEO tracker that was designed with SEO experts in mind to help them not only monitor and access their keyword rankings but also to help improve the overall success and performance of an SEO campaign.

You will also be able to keep track of how your website is stacking up to your competitors with the competitor analysis part in the database.

Key Features

With Nightwatch, you can expect to be able to do more than just track your ranking. Here are a few of Nightwatch's key features to take into consideration:

  • Allows to track competitors
  • Creates comprehensive reports
  • Allows the checking of keyword frequency
  • Makes it easy to have a site audit
  • Provides backlink monitoring

Why Use Nightwatch?

Having an in-depth understanding of Google and how it works, Nightwatch is capable of helping a company of virtually any size grow. Nightwatch allows you to create dynamic keyword lists that other trackers are not capable of, which helps ensure that the keywords you are choosing fall into the specific criteria you are going for, rather than having to guess.

How To Use Nightwatch

Nightwatch has different functions that you can take part in using. Here are a few different ways for you to use Nightwatch and utilize the tool to its fullest:

Creating Comprehensive Reports: Rather than having to follow data manually, Nightwatch has the capability of allowing you to create comprehensive reports regarding different things. It has ready-made templates for:

  • Basic reports
  • Progress reports
  • Competitor reports

Creating Comprehensive Reports

In each of these templates, you can select different things that you want recorded on the report to keep better track of what you need rather than everything at once.

Discover Keyword Function: Unlike other tools, Nightwatch allows you to discover new keywords to help improve your ranking. You can get notifications in the app whenever it discovers new keywords that might help your ranking.

If you click on the + button, you can add the newly discovered keywords to your list to begin tracking and getting reports on them to see how they are ranking.

Choose Search Engines: Using Nightwatch, you can quickly adjust and make changes to your SEO positions because their rank tracking is ongoing. Some of the search engines that it reports include are:

  • Bing
  • DuckDuckGo
  • Google
  • Yahoo

Choose Search Engines

Track Daily Ranking: With Nightwatch, you can get daily rank tracking to make sure your SEO campaigns are up-to-date and working to their fullest for you.

My Comment on Nightwatch: after a thorough review of Nightwatch and the services and features that it offers, I can with no doubt recommend this rank tracker. It has a lot of excellent features that make it easy to use even for less experienced users. I found that this tracker is especially useful when I need to compare my client's SEO content to that of their competitors. I can quickly find out how our efforts are holding up to the competitors, which allowed me to adjust my strategy accordingly for my clients' projects. However, compared to some other servers, their keyword limit is a little low at 10,000 words, but their packages are still well-priced and balanced for a large majority of companies.

Best Used For

Nightwatch is best used for cases where you need to keep track of keywords and monitor the success of your current backlinks.

#4: Wincher - Best Tracking Tool for Smaller Budgets

  • Search Results Scanning Depth: Top 100
  • Limits Per Day and Month: 500 to 50,000
  • Keyword Clustering: Yes
  • Payment Model: Monthly or Annually
  • How Much Paid Options Start At: $49
  • Tracking Accuracy: 90%

Wincher
Although Wincher has a simplistic database design, it can provide you with a lot of excellent data to help grow your SEO campaigns and make them more efficient.

Wincher is known for being an excellent keyword-tracking option for companies and individuals working on a smaller budget. The database is designed to be easy to read and maneuver through, and it offers a lot of extra tools that help make it cost-effective, overall.

Key Features

The key features that Wincher offers include:

  • Has a free trial period to test out the tool
  • Capable of tracking and discovering new keywords
  • Provides comprehensive ranking reports for analyizing

Why Use Wincher?

Unlike some other rank tracker software, Wincher has an easy-to-use and follow database, and it is designed for companies dealing with a smaller budget.

However, this doesn't mean that the tool itself is lacking. It has one of the best competitor analytics systems available, and it doesn't cost extra to have access to it.

How To Use Wincher

Getting set up to start using Wincher is a breeze, even for those who are less experienced with these types of tools. Here are a few steps that you have to follow and then you will be on your way to using Wincher to its potential.

Step 1: Creating Your Account - First you must go to Wincher.com and fill out the sign-up form. Once you have this, you will be sent a confirmation email and you simply click on the link inside the email to activate the account.

Step 2: Opening the dashboard - Once you have successfully created and validated your Wincher account, you can open the Wincher dashboard, which will look like this:

Step 2

Step 3: Adding Keywords - Now, it is time for you to get started adding your keywords. You can manage the entered keywords by scrolling down the table, and they are easy to add and delete as required.

Step 3

Step 4: Add Your Competitors - Next, comes one of Wincher's most useful features. Here is where you will add your competitors' websites to be able to compare your rankings to theirs.

Wincher not only provides you with the data, but it will also alert you with updates regarding your rankings vs your competitors when you overtake them or they overtake you in ranking. To add a competitor, simply go to the "competitor tab" insert their domain name, and click "Add". This will open up a dashboard that looks something like this:

Step 5: Keyword Research - With Wincher, you can also conduct keyword research through the tab on the dashboard. On this tab, Wincher will provide you with keyword suggestions, and all you have to do is click the "+Add" button to include it in your tracking.

Step 5
My Comment on Wincher: one of the best things that I found about Wincher was the simplistic and easy design of the dashboard and interface. You can easily switch to exactly what you need without a lot of guessing. Everything in the interface is easy to add and choose from, which makes it fast and easy to get set up and to continue monitoring, as needed. The pricing I also found to be competitive and ideal for those who have to work with a smaller budget but still need the keyword tracking service. However, the data reports that it supplies are also simplistic and only go into as much detail as you see in the dashboard itself. It doesn't provide you with anything more or less like some of the other trackers do.

Best Used For

Wincher works best for smaller organizations that have a tighter marketing budget but still require a quality tracking tool.

#5: AuthorityLabs - Best Tracking Tool with Data API Capability

  • Search Results Scanning Depth: Top 100
  • Limits Per Day and Month: 250 to 5,000+
  • Keyword Clustering: Yes
  • Payment Model: Monthly or Annually
  • How Much Paid Options Start At: $49
  • Tracking Accuracy: 90%

AuthorityLabs
With this ranking tool, you can also track product rankings through Target, Walmart, Amazon, and more, which is useful for retail businesses that want or need to keep up with these things

AuthorityLabs tracking tool allows you to track your ranking on several popular search engines, and it allows you to check all of your URLs with a simple click of a button to check on them. It is designed to work for SEO agencies that promote and deal with local businesses in their area.

After its acquisition in 2018, the Data API was redesigned to allow for user-friendliness, which has been successful.

Key Features

With Authority Labs, you can expect many of the common features that other trackers have, like:

  • Access to local and global tracking
  • Allows for mobile tracking
  • Allows the syncing of your domains and competitors for side-by-side comparisons
  • Capability of grouping multiple domains
  • Comprehensive reports using data sources like Google Analytics

Why Use AuthorityLabs?

The best reason to use AthorityLabs is that it has an easy-to-navigate dashboard that will allow you to view and research the data you need quickly and efficiently. It is also easy to set up, and you can add as many users as you need, which makes it easier to keep your marketing team and SEO professionals on the same page about what is happening and what needs to happen concerning your URL keywords.

How To Use AuthorityLabs

Using AuthorityLabs is easy, even for beginners and novices. Here are a few simple steps that it takes to get started:

Step 1: Create Your Account - Just like with most tools, the first step is to simply create an account with AuthorityLabs to begin working on your rank tracking.

Step 2: Input the Desire Domain - Once you have logged in for the first time, it will ask you to input the domain that you wish to track. This can be your domain or domains and any of your competitor domains, as well.

Step 2

Note: If you are adding competitor domains, it is best to use the "Add to Domain Group" feature, which will allow you to group your competitor domains to keep them separate from yours.

Step 3: Input Keywords - Next, you will add in any of the keywords that you wish to track. If the list is short, you can input them manually, but if you have a file of keywords, you can also upload them to the system to make submitting them faster.

Step 3

Step 4: Reporting - With AuthorityLabs, you can choose to automate your reports, which means that AuthorityLabs will generate reports automatically either weekly or monthly based on your preferences. However, if you require daily reports, this is also an option

My Comment on AuthorityLabs: using Authority Labs is a simple task, but it is not as intuitive as some of the other keyword-tracking tools available. You can do side-by-side comparisons for your URLs and your competitors. This tool is a little on the expensive side compared to other tools, but they do have an excellent support team to help out with any issues that you might be having. I found them helpful whenever I had an issue with the system, and they helped me through it quickly and efficiently so I could get back to what I was working on. However, your keywords are always organized in alphabetical order, and there isn't any way to change this setting.

Best Used For

AuthorityLabs is best designed for small to medium businesses or freelancers who require data API capability.

#6: Advanced Web Ranking - Best Rank Tracking with CTR and SERP Options

  • Search Results Scanning Depth: Top 100
  • Limits Per Day and Month: 7000
  • Keyword Clustering: Yes
  • Payment Model: Monthly
  • How Much Paid Options Start At: $89
  • Tracking Accuracy: 93%

Advanced Web Ranking
Advanced Web Ranking was designed with SEO agencies and teams, in mind, that need to provide SEO forecasting and competitor comparisons

Advanced Web Ranking was designed with medium-sized businesses to large enterprises in mind to help with rank tracking. It is one of the oldest tracking services, which makes it one of the longest-working trackers on the market.

Key Features

With Advanced Web Ranking, professionals can take advantage of CTR and SERP options that other trackers do not have, and it is set up with dynamic dashboards to ensure that finding the information required is easy, which is important with working with a larger number of URLs and keywords that need to be kept track of.

Why Use Advanced Web Ranking?

Unlike some of the simpler ranking tools, Advanced Web Ranking is designed to help you not only follow your ranking but also understand it and help optimize your strategies to get the most out of your campaigns.

Their advanced features can also help you not only retain your existing clients but also pitch to new clients by helping to forecast conversions, organic visits, and revenue of their websites.

How To Use Advanced Web Ranking

There are a lot of advanced features that you have access to with Advanced Web Ranking, but here are a few basic steps that you need to know to get started:

Step 1: First, you need to create a login for the site so that you can choose your plan and prepare to move forward.

Step 2: Next, you can choose your pricing plan. They have different ranges that come with different features. So, just choose the best one that fits your budget and needs.

Step 3: Now, it is time to start working on your project. First, choose the domain or domains that you need to have rankings for. Entering them into the provided area in the database.

Step 3

Step 4: Next, you will want to set up the keywords or keyword clusters that you wish to track on the above domains.

Step 4

Step 5: Finally, you can view the different reports that you receive from the system to test your strategies to know for sure if you need to adjust any of your keywords or strategies to get better ranking results.

Step 5
My Comment on Advanced Web Ranking: being an SEO professional and working with my teams, Advanced Web Rankings provided us with the ease of working with large quantities of clients, keywords, and URLs. It has a nice clean dashboard that makes keeping up with all of my client's information easier than with other dashboard platforms. I also found that Advanced Web Ranking was ideal when we needed to do SEO forecasting and competitor comparisons for our clients. However, it is an advanced tracking tool and not designed for novices or beginners. It provides a lot of information, but that information needs to be understood for it to be utilized properly and effectively. It promotes the data and information in a sophisticated way that can be difficult for some who are new to the business to fully utilize and understand, which can make it difficult if you work with teams who welcome new additions to the industry, as I have.

Best Used For

Advanced Web Rankings is best used by larger companies that require a rank tracker that also offers CTR and SERP options.

#7: SerpRobot - Best Rank Tracker for One-Time Test of Keyword Cluster

  • Search Results Scanning Depth: Top 100
  • Limits Per Day and Month: 1500
  • Keyword Clustering: No
  • Payment Model: Monthly or Annually
  • How Much Paid Options Start At: $4
  • Tracking Accuracy: 86%

SerpRobot
Compared to other free trackers it provides you with more functionality, and it does provide you with accurate information.

SERProbot is one of the most accessible trackers for people because it doesn't require you to create logins or download any type of software to use. It is, for the most part, a free tracker. Therefore, it has a few limitations that you have to consider since the free version only allows you to conduct five searches a day.

Most people use SERProbot's free option, but they do have low-cost plans that provide you with more keyword searches per day as needed and do not require long-term commitments.

Key Features

Unlike other keyword trackers, SERProbot is unique in the fact that it will allow you to get data that is based on both URLs and keywords rather than just one or the other.

Why Use SerpRobot?

With this tracker, you will receive a full picture of how your website will appear in the search engines, which can be difficult to do when you have to look at one or the other in other trackers.

How To Use SerpRobot

SERProbot is easy to use if you follow these steps:

Step 1: First, you need to choose the Google region that you wish to check in and then select the type of device that you are currently using.

Step 2: On the same screen, you will want to enter your domain name next. However, when doing this, make sure that you do not include the HTTP:// and the www. For example, if your domain is HTTP://www.123search.com , you would only enter 123search.com into the input box.

Step 2

Step 3: Once this is done, you need to choose up to 10 exact keywords that you want to check your rank for. You will enter them one by one into each input field.

Step 3

Step 4: Finally, it is time to wait for your rankings to be displayed. Depending on the time of day, this can take a few minutes to complete. Once you receive your results, they will look something like the following:

Step 4
My Comment on SerpRobot: when reviewing most trackers, I was looking for something more long-term that I could consistently look at on a weekly or monthly basis for longer-term projects. However, after using SERProbot, I found that it could be useful for short-term projects or for someone who doesn't have a lot of money to spend on tracker software, which can be extremely useful for someone just starting out or just needing a little extra information. For instance, if I were trying to do a quick research on a potential client or one of my competitors, I might use SERProbot to get a quick reference to see what I might be working with if I were to take on a client or need to change something small on a personal project of my own. I also liked that I could use SERProbot's paid services to increase the amount of keywords I needed for these types of projects without having to commit to long-term services, like with some of the other trackers.

Best Used For

SERProbot is best when you are just making a single test of a cluster of keywords to test for different things.

#8: RankWatch - Best Tracker for Identifying Crawlability Issues

  • Search Results Scanning Depth: Top 100
  • Limits Per Week: 1000
  • Keyword Clustering: Yes
  • Payment Model: Monthly
  • How Much Paid Options Start At: $29
  • Tracking Accuracy: 85%

RankWatch
It has proven to be a valuable tool for many companies who wish to also integrate with GWT and Analytics while providing comprehensive and detailed reports

Rankwatch is a versatile tool that many SEO professionals have used to help track keyword performance for their websites or the websites of their clients. One of the most unique things about Rankwatch is that it will also provide you with information on unique visitors to the website and search traffic while providing you with AI recommendations all at a low cost.

It is known for providing an all-in-one SEO solution that many other trackers do not provide.

Key Features

It provides excellent competitive reviews, and the reports that it provides are comprehensive and easy to read. Plus, you can have multiple people on the account, which makes working with an SEO team a lot easier because you can keep all of the reports consolidated in one place and everyone can still have access to them.

Why Use RankWatch?

One of the best reasons to use RankWatch is the fact that it is an all-in-one rank tracker, which means you can have all of your information combined into one tool without having to pay for multiple tools for different things.

How To Use RankWatch

After the initial sign-up to the RankWatch tracker, you are only a few steps to being able to move forward with monitoring your rankings. Follow these simple steps:

Step 1: First you have to set up the bare bones of your project by selecting the search engine and country where you want to generate your results:

Step 1

Step 2: On the same page, you will also need to put in your domain name and create a project name to make it easier to maneuver through your reports.

Step 3: After you have done this, you will want to move to the next tab where you will begin adding the keywords that you want to monitor and to have ranked. You can add keywords manually, multiple keywords at a time, or import and upload documents with your keywords from other systems on this page.

Step 3
My Comment on RankWatch: after using RankWatch, I have concluded that it is an excellent rank-tracking tool that also provides a lot of other data that is useful. Not only does it help to keep track of your rankings against your competitors, but it can help you discover hidden opportunities and manage your backlinks, as well. I found that it was hard to beat this service with its low cost for the projects that I needed it, Plus, the AI recommendations that it provided in my searches were intuitive and on point for the assistance that I required.

Best Used For

RankWatch is best used by professionals who also need to verify and prevent the crawlability of their website and ensure it is ranking properly.

#9: SEOwl - Best for Individuals and Agencies Who Work With/IN Multilingual Countries

  • Search Results Scanning Depth: Top 100
  • Limits Per Day and Month: Unlimited
  • Keyword Clustering: No
  • Payment Model: Monthly or Annually
  • How Much Paid Options Start At: $25
  • Tracking Accuracy: 77%

SEOwl

SEOwl is considered to be a 360-degree SEO monitoring platform. Its platform is designed to help you monitor all the pages on your website, which helps you to track breakdowns on them and correct them accordingly.

Let's dive into SEOwl and see everything that it has to offer.

Key Features

One of the most significant features of using SEOwl over other rank trackers is its capability to not only choose the country that you want to use, but you can also set keywords in particular languages when you are dealing with other country domains.

Why Use SEOwl?

The feature I describe above is one of the many reasons why it is considered to be the best for those who work in multilingual countries because it cuts out a lot of extra work that you would have to do manually to make reports suitable for all team members and parties.

How To Use SEOwl

The steps for using SEOwl are easy to follow, and here they are:

Step 1: In the first input space, you will enter your keywords one per line to ensure they do not mesh together incorrectly.

Step 2: Once that is done, you will move over to the second input box and type in your URL there. This will set up the website that you want to be checked for ranking purposes.

Step 3: After that, you need to select which Google region you wish to be located in so that the system can rank properly based on geolocation. However, if you wish to forget geo-locations, you can opt to leave this blank which will give you global results.

Step 3

Step 4: Finally, after everything is input correctly, you will simply have to wait for your results to appear in the results table to see the current ranks as seen below.

Step 4
My Comment on SEOwl: after using SEOwl and testing out the different features, I found that this tracker would be useful if I had to enter different locations and languages to keep up with everything. The process is very simple to follow, as well. I have worked with some clients who are global, and being able to choose different languages and countries was extremely useful when relaying messages to their different offices across the world. Plus, it allows me to monitor and view all the pages I am working with to help spot breakdowns that are happening and need to be fixed. However, SEOwl is very simplistic and does not provide as much in-depth information as some of the other trackers do when providing reports to go over. According to the accuracy formula, this tracker also only ranks about medium on the tracker, which means it's decent but not the best results that you could get.

Best Used For

SEOwl works best for agencies that need to create and view reports in multiple languages for the same project.

#10: Keyword - Best for InHouse SEO Teams and Freelancers

  • Limits Per Month: 50
  • Geo Range: Choice of country
  • Search Results and Scanning Depth: Top 100
  • Keyword Clustering: Yes
  • Payment: $3
  • Tracking Accuracy: 97%

Keyword
Rank tracker for freelancers and in-house SEO teams

Keyword Rank Tracker was started back in 2011, and it has been ever-evolving and able to assist SEO agencies and professionals with keeping track of their position through various search engines. It is even capable of providing global tracking with ZIP-code accuracy, which can be important in many cases for target marketing.

Let's dive into everything about Keyword and find out what makes it stand out!

Key Features

Keyword has different types of SEO features, SEO Platform & and account management features, and additional features that set them apart. Here are a few of the features provided:

  • Provides multi-domain support for larger companies that need to handle multiple accounts
  • Has daily updates and on-demand updates available
  • Provides competitive analysis
  • Has 3rd party verification
  • Allows for SERP ranking tracking

Why Use Keyword?

You should use Keyword if you are looking for an easy-to-use platform that is versatile and allows you to solve numerous issues for your company or clients. It provides you with everything that you need to make informed decisions through its competitor analysis and reports, as well.

With Keyword accuracy will not be a problem, and you will be able to trust the results of the reports you receive and use those reports to attract the target audience with the correct keywords.

How To Use Keyword

When starting with Keyword, there are just a few steps that you need to complete to start getting results. Here they are:

Step 1: Make an Account - The first thing that you need to do is create an account on keyword.com and figure out which price plan you want to use. This will give you an idea of the number of keywords that you have to work with for the domains.

Step 2: Add a Project Once you have opened the dashboard and signed in, you will want to create a project by clicking on the +Add Project button in the bottom left-hand corner.

Note: Above this, you will see how many keywords you have used based on your chosen plan.

Step 3: Add Keywords to a Project - Once your project has been added successfully, you can add the keywords that you want to track.

Step 3

This will then begin searching the keywords for the provided URL or URLs in the project that you have registered.

Step 3

Step 4: View Competitor Tracking - Finally, you can use the competitor tracking function to see how your results stack up to the competitor.

My Comment on Keyword: after reviewing Keyword, the best thing about this software is its search volumes and keyword research. It helps SEO teams and solo professionals keep up with accurate data for the sites they are monitoring. In my career, I am usually working with a lot of large companies across several accounts at the same time. With Keyword, I found it easy to switch between client projects without having to constantly switch between trackers or accounts. Not to mention, being able to track my clients' global websites with ZIP-code accuracy, has helped to increase the effectiveness of their websites' local target markets, regardless of where that might be. However, it is best to speak directly to a customer service agent about pricing, because there have been some indescrpencies from various sources.

Best Used For

Keyword was designed with freelancers and InHouse SEO teams in mind, and it makes it easy for them to showcase and report the results of the position rankings.

#11: ProRank Tracker - Best Daily Ranking Tracker

  • Limits Per Month: 500
  • Geo Range: Choice of country and language
  • Search Results and Scanning Depth: Top 100
  • Keyword Clustering: No
  • Payment: Starts at $49
  • Tracking Accuracy: 100%

ProRank Tracker
ProRank Tracker provides both SERP and API functionality

ProRank Tracker is a reliable and solid keyword-tracking tool that can be used by SEO professionals and novices to help keep track of their site positions.

With this tracking app, you can choose which page will be set as your dashboard so you always have the more important information in front of you when you need it.

Key Features

ProRank Tracker has many features that make it a solid tracking tool, like:

  • Allows for different views of data: URL, Term, or List views
  • Has good search engine support
  • Provides local tracking for all countries and languages
  • Gets automatic updates daily
  • Capable of mobile tracking

Why Use ProRank Tracker?

ProRank Tracker has over 10 years of experience and success in helping people track their online rankings. It gets results from several search engines, like:

  • Amazon
  • Bing
  • Google
  • Yahoo
  • YouTube

Plus, it allows you the create an unlimited amount of reports that can be created in different file formats and languages for multi-lingual businesses, which helps keep everyone on the same page.

How To Use ProRank Tracker

With ProRank Tracker, using it is simple. you just need to follow the following steps:

Step 1: Sign Up - Head to the ProRank tracker website and click on the Create an account button. This will get you started.

Step 2: Configure Your Tracking Settings - Once you have signed up and created your account, you can access the dashboard. This is where you will select the search engines you want to use, the frequency of rank updates, and your desired geographic location.

Step 3: Choose and Input Your Target Keywords - Next, you will want to input any keywords that you want to track on your website. You can a single keyword or multiple keywords that are relevant to your business and website, which will allow you to monitor them over time.

Step 3

Step 4: Start Tracking Rankings - After you have input the keywords, ProRank Tracker will begin monitoring the rankings of those keywords. You will get real-time updates to see how they are doing across all chosen search engines.

Step 4

Step 5: Historical Data Analyization - Now, you can view historical data analysis, which will allow you to not only measure how effective your SEO efforts have been but also identify patterns that can guide you to the proper changes.

Step 6: Create Reports with ProRank Tracker - Finally, you can create customizable reports to view how your keywords are performing. There are different filters, layouts, and metrics you can choose from to personalize the reports.

Step 6
My Comment on ProRank Tracker: when testing ProRank Tracker, it had excellent support both in working with the system and with the different search engines it was capable of reporting from.The accuracy of this tool is high, which makes it a solid and reliable choice. The only downfall that I found was when it came to competitor analysis. I found that this tracker's SERP and API functionality was useful as well when working on my various projects.ProRank Tracker uses a credit-based system, which means that it is not ideal to use when you need to conduct competitor research.

Best Used For

ProRank Tracker is best used for those that want to keep track of their daily ranking, but do not require lots of competitor analysis.

Insights and Takeaways

Overall, it is important to choose the best rank-tracking software that will suit your needs. You should take into account the number of URLs and keywords that you need to track, and if you require comprehensive competitor analysis. Out of the software reviewed in this article, JaySearch comes out on top in all categories, and it is the best all-around tracker that you could use. After all, accuracy and data reporting are important in today's world of online business and retail.


Editor's Choice

If you are not the type to read through every review in this article, here is a quick rundown on the top three rank-tracking software available:

  • JaySearch — This software is free and provides you with an excellent accuracy rating using the GSC as its basis.
  • AccuRanker — This software has one of the best SERP analytics and tracking platforms which is easy to use and follow.
  • NightWatch — This software is an excellent choice if you also need to monitor backlinks on your website while tracking keyword rankings.


However, make sure that whichever software you choose, meets all of your goals and needs. Several provide a free trial. You should take advantage of these to see which will be the best fit for your overall goals.


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