11 answers to the question - Why you need medical animation?

So, how exactly

DO YOU

Break through the clutter in today’s market?

How to connect with persons that receive up to 5,000 marketing messages daily?

By creating easily digestible content that is nice to watch. In other words, you do this with animated, scientifically valid video explainers that, when interacting with your target audience (doctors, scientists, patients), would produce significantly better results than other media.

Why do scientifically accurate medical animation videos have high conversion rates? Here are 11 answers to this question:

1. They have a high viewing rate

Because scientific accurate medical animation videos are so engrossing, consumers stay on the story until the finale, which increases your messages' marketing effectiveness.

2. They Inform And Educate

More and more HCP's want content to be informative and educative. Studies have shown that 68% of people consider this type of content to be the most valuable. Thanks to scientific accurate medical animation explainers, your marketing would get a powerful boost.

3. Animated explainers deliver the idea faster

You have probably already heard that one picture is worth a thousand words. In turn, videos are much more effective than individual images. Forrester Research estimates that one minute of video is worth 1.8 million words. Just imagine how quickly you can convey your message to a modern audience, whose attention is easy to distract with the help of a brief, capacious, dynamic, involving, and scientifically valid animation.

4. Medical animation explainer videos facilitate the understanding of complex subjects

Using the scientific accurate medical animation explainers, you can easily convey to your audience any abstract or intricate topics such as the CRISPR-Cas9 genome editing methodology or the mechanism of action of your new outstanding molecule. As the understanding of your audience grows, so does your conversion rate.

5. Such videos do not resemble traditional advertising

Too often, consumers switch off the moment they hear yet another marketing message. Because scientific accurate medical animation explainers are really nice to watch, they are a great way to subtly promote your brand without causing estrangement and irritation in prospects.

6. Medical animation explainer videos are highly shareable

Another online study found that 97% of surveyed doctors would be willing to share great branded videos. Precisely because scientific accurate medical animation explainer is so interesting to watch, they are super-shareable, which means more followers and new leads for your brand.

7. They are absolutely great for scientific storytelling

People like great stories. And there is no better way to create a great story than medical animation videos. It is enough to observe only once how a scientist watches a video that reflects their research's essence. Or a doctor that is surprised to realize the nuances of the mechanism of action of the drug that they could only imagine before. These videos do work.

8. Medical animation explainer videos are super engaging

Medical animation explainer videos are super engaging. It is much more interesting to watch how antibodies float, viruses appear out of nowhere, and how cellular NaK-channels work than to read many lifeless marketing texts. Put, medical animation videos are fun to watch. For marketers, this means that there is a much higher chance that prospects like HCPs/investors /scientists/students will watch their videos to the very end, perceiving the marketing/education message in its entirety.9. They help improve google search rating and ranking

Everyone knows that getting to the first page of Google search results is not so easy. However, did you know that a video site is much more likely to appear on the first page? Using medical animation explainer videos gives you a better chance of making it a reality.

10. Explainer videos reduce the number of queries and claims to the customer support service

Nothing is more disappointing (and time-consuming) than the giant list of support tickets, with which every morning begins. Fortunately, animation explainer videos are a great way to answer common customer questions while minimizing the need for technical support. Almost half of the companies say that through the use of video materials, they could reduce the number of support calls.

11. Medical animation explainer videos are memorable

Did you know that only 10% of people could remember in detail the text they read half an hour ago? In contrast, video viewers can retain up to 95% of the video content. For this reason, animation explainer videos are a great way to stay in the memory of prospects/HCPs/investors/scientists/students, which is very important since most people need to contact the brand several times before making a purchase.

Hope you had fun reading this article.

If you would like to learn more about medical animation and how you can gain more success, check on www.nanobotmedical.com or book a meeting with me - [email protected]