109 - New corn idea falls on deaf ears

A new episode of Anecdotally Speaking is available! To listen to New corn idea falls on deaf ears, click here.

This week, Shawn shares an innovation story. It follows researcher Dr Everett Rogers and the insight that led him to develop his innovation diffusion theory.

The story makes several meaningful business points, including:

• When trying to get people to adopt a new behaviour, be mindful of innovators; 
• Change is challenging, and you can’t expect everyone to pick it up immediately ; and 
• Persistence is essential when innovating. 

Shawn makes another book recommendation. This time he recommends Change: How to make big things happen by Damon Centola.