The 1033 Hospitality Compass
November/December Issue:
Navigating the Evolving Hospitality Landscape
Executive Summary
The hospitality and tourism industries are closing out the year with a mix of challenges and opportunities that demand strategic leadership. This edition of The 1033 Hospitality Compass highlights the persistent labor crisis reshaping operations, Danville’s transformation into a tourism magnet with the help of Caesar’s Entertainment, and New York’s exciting growth across urban and rural markets.
From labor shortages and workforce dynamics to innovative expansions in key markets, this issue provides actionable insights to help hospitality leaders make informed decisions. With expert commentary and data-driven recommendations, we focus on strategies to enhance team retention, adapt to market demands, and embrace opportunities for growth.
Whether you’re grappling with seasonal labor shortages, exploring new revenue streams, or preparing for long-term investments, this issue offers the guidance you need to move forward with confidence.
Rethinking Hospitality’s Labor Crisis
"If you’ve struggled to find staff, you’re not alone—1.4 million hospitality jobs remain unfilled nationwide. But what if the solution isn’t more hiring, but better leadership?"
Labor shortages have become the defining challenge for the industry, with unfilled positions stretching already-thin teams. The Bureau of Labor Statistics reports that hospitality vacancies consistently lead other sectors, yet successful organizations are shifting their approach.
Leslie Wootton highlights the importance of leadership accountability: “When things go wrong on the floor, they often started in the office. Leadership sets the tone for success—it’s our job to create systems that support our teams.” Businesses that invest in leadership training and prioritize team engagement are seeing measurable results, including higher retention and improved guest experiences.
Across Texas, restaurants along the IH-35 corridor are addressing staffing gaps through cross-training initiatives. By equipping team members with diverse skills, businesses ensure operational continuity while empowering employees to grow. Similarly, wineries in Virginia’s Piedmont region are offering flexible scheduling to adapt to employee needs, building loyalty and satisfaction.
Technology is also playing a key role. AI-driven scheduling tools and guest-facing kiosks reduce the burden on staff, but as Paul Kirschbaum cautions, “Technology can’t replace great service. It’s a tool, not a crutch. Success comes from understanding the problem and committing to the right solution.”
Key Takeaways and Action Points:
Danville’s Rise as Virginia’s Southern Anchor
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"Nestled between mountains and rivers, Danville is quietly becoming one of Virginia’s most exciting hospitality hubs—proof that small towns can think big."
Danville, Virginia, is in the spotlight as it transforms into a tourism destination. Caesar’s Entertainment has brought new energy to the region, operating from a temporary casino tent while their permanent facility takes shape. This innovative approach has already attracted visitors, and the full-scale casino and hotel promise to drive even greater tourism growth when they officially open.
Beyond the casino, Danville is leveraging its location and community partnerships to enhance its appeal. Local wineries, boutique accommodations, and outdoor adventure providers are working together to create a cohesive tourism ecosystem. These efforts are complemented by regional trends, such as the success of the Blue Ridge Mountains as an adventure tourism hotspot and the Piedmont’s growth in wine tourism.
Paul Kirschbaum emphasizes the strategic importance of blending heritage with modernity: “Hospitality isn’t complicated, but that doesn’t mean it’s easy. Success comes from understanding the problem and committing to the right solution.” Danville’s ability to combine its history with contemporary amenities is a blueprint for small towns looking to attract both tourism dollars and long-term investment.
Key Takeaways and Action Points:
Broadway vs. Backroads: New York’s Dual Identity
"A Broadway show and a Finger Lakes wine trail may seem worlds apart, but they share one thing: a guest experience that defines New York hospitality."
New York is experiencing growth across both its urban and rural hospitality sectors. In Manhattan, Broadway attendance is nearing pre-pandemic levels, with theaters reporting sold-out shows and robust ticket sales. Hotels are responding with aggressive average daily rate (ADR) strategies, maximizing revenue while capitalizing on high demand.
Meanwhile, the upstate regions are carving out a different niche. The Finger Lakes wine trails and Adirondack eco-tourism destinations are thriving as travelers seek immersive, sustainable experiences. Zero-waste wineries, eco-lodges, and longer stays are reshaping the rural tourism model.
At 1033 Consulting, we are seeing firsthand the entrepreneurial energy in New York City, where local eateries are expanding, and more individuals are building their own business plans. This surge of innovation highlights the resilience of the hospitality industry and the opportunities available for those ready to take the next step. “From Broadway to backroads, successful hospitality businesses align their strategies with the unique needs of their guests,” Paul Kirschbaum observes.
Key Takeaways and Action Points:
Looking Ahead: Embracing Change and Innovation
As the year concludes, the hospitality industry stands at the crossroads of change. Technology continues to shape guest engagement, while sustainability moves from trend to necessity. Leaders who invest in their teams, adapt to shifting markets, and embrace innovation will set the stage for success in 2024 and beyond.
We at 1033Consulting are here to guide you every step of the way. Let’s navigate the future together—connect with us on LinkedIn or email [email protected].
A conversation is always free.