10.31.22: B2B Monday Mashup
Did you know that 100% of buyers want self-serve options for at least part of the buying process (up 13% from 2021)? That's according to research from TrustRadius. Whether your business is prepared or not, we are living in the age of the self-serve buyer. Increasingly, purchasers in the B2B space are expecting the same level of convenience and ease that modern B2C companies offer. If you're not allowing your customers to self-serve all or part of the buying journey, you're missing the mark.
Is it time to re-evaluate your tech stack to include innovative self-serve solutions? That's the food for thought I want to leave you with today. I invite you to?schedule time on my calendar?if you'd like a risk-free strategy session with an eCommerce expert.
Every Monday, I highlight the top B2B headlines. That’s right — I scour the web so you can stay current without getting buried in content! My hope is that you will glean inspiration from what’s making other B2B merchants successful.
So, let’s get into it.
Beware of Sales Calls, Young B2B Buyers Say
As digital natives, millennials and zoomers are becoming more likely to keep their distance from traditional sales and marketing calls.
Read the full story on DigitalCommerce360.com.
B2B Payments to Exceed $111t Globally in 2027?
Global transaction value of B2B payments will exceed $111 trillion in 2027 from just over $88 trillion in 2022, according to a study by Juniper Research.
领英推荐
Read the full story on MalayMail.com.
How to Create a Stunningly Successful B2B Content Strategy in 2023
It’s quite easy to throw out blog posts, webpages and the like, but what isn’t easy is having a plan where all your content connects in a way that makes sense to your intended customer and leads them your way.?
Read the full story on TheDrum.com.
6 Ways in Which B2B Companies Can Become Better at CX
Here’s an inspirational list of 6 approaches B2B companies have used to create better CX.
Read the full story on CustomerThink.com.
Attract More Customers with These B2B Lead Generation Tools
These B2B lead generation tools will also fall into your marketing budget and help you drive results.
Read the full story on Finstimes.com.