#103

There is not much sense in trying to force your design, product, or marketing campaign on your Web3 community. Allow them to make a choice, then make the final decisions. With that, you get to understand what works before making final decisions.

But how can you give your community a chance to make a choice? By A/B testing.

In A/B testing, you compare two versions of a product or a marketing effort to understand which one performs better. For example, let's assume you're working on a decentralized application or a landing page for a Web3 project. Instead of creating a single dApp design or a single landing page sample, create a variety of them. Find a way to divide your community into groups and note the reactions of each group while interacting with each of the landing page samples or dApp designs.

From the notes you make, you'll be able to make the final decisions.

Do you know the good part about using this method??

• You get a conviction of what works (Data don't lie)
• You avoid mistakes that could cost you resources
• The community get a sense of inclusivity (if you pre-informed them about the A/B tests)
• You live the ethos of Web3 by giving decision power to users

Matthew Omeje - CRYPTO TABOO