10.24.22: B2B Monday Mashup

Did you know that the average person multitasks between 6-7 screens? While mobile commerce should be a key piece of every business strategy, business-to-business (B2B) companies are falling behind business-to-consumer (B2C) companies when it comes to providing stellar device-based shopping experiences.

B2B eCommerce merchants can no longer overlook the correlation between mobile-friendliness and business survival. Research shows that purchasers in the B2B space want the same level of ease as those in B2C. It’s obvious that enhanced mobile commerce experiences are essential?for long-term B2B success. Will you dive in now or play catch-up later?

If you want to further explore this topic?with an eCommerce expert,?schedule time on my calendar?for a risk-free?strategy session.

Every Monday, I highlight the top B2B headlines. That’s right — I scour the web so you can stay current without getting buried in content! My hope is that you will glean inspiration from what’s making other B2B merchants successful.

So, let's get into it.

What Are B2B Matchmaking Tools and How to Use Them?

B2B matchmaking is like a dating platform but for potential business partners — and with better success rates.?

Read the full story on Alibaba.com.

High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

Where should you invest to keep your company stable and growing? Forrester’s 2022 B2B Marketing Survey found that 23% of high-growth B2B companies plan to increase their reputation program budget by 10% or more.

Read the full story on Forrester.com.

B2B Marketplace Fills Financing Gap For Int'l Jewelry Buyers

B2B firm?Nivoda?has created an online marketplace to bring diamond buyers and sellers together, connecting manufacturers such as diamond polishers directly with global retailers, the majority of which are brick-and-mortar stores.

Read the full story on PYMNTS.com.

Five B2B Marketing Trends That Buck Traditional Tactics

How do you know if a contrarian view is the right approach to take in your marketing? Here are five contrarian trends B2B businesses should consider, according to Ty Heath, Director of Market Engagement at The B2B Institute at LinkedIn.

Read the full story on Diginomica.com.

Scale Your B2B Lead Generation With Discovery Ads

The Discovery ad format falls between Google Display (upper funnel) and Search (lower funnel). Because the ads appear beyond the search results page – in YouTube and Gmail – you’ll reach users who may be earlier in their decision journey, and help make them aware of your product.

Read the full story on SearchEngineJournal.com.