10/22: Can Nielsen crack Netflix's black box?; Jane Lynch talk show; 50 best theme songs

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Welcome to another edition of Pat Loves TV, a newsletter about the business of television.

Here are some of the stories that caught my eye this week. I'm always looking for feedback and suggestions. Reach out to me at [email protected] or on social media.

Netflix ratings: Can Nielsen crack Netflix's black box?

• Nielsen Set to Measure Viewing of Shows Streaming on Netflix (Jon Lafayette / B&C)
• How Many People Watch Netflix? Nielsen Tries to Solve a Mystery (John Koblin / NYT)
• Ready, Set, Binge: More Than 8 Million Viewers 'Binge Race' Their Favorite Series (Netflix)

what else is on? New TV terminology; Microsoft & TWD; Huluween

• In a world without TV sets, what do we call TV? (Ashley Rodriguez / Quartz)
• Microsoft Buys Six-Second Spots in THE WALKING DEAD Episodes (Jon Lafayette / B&C)
• Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Series (Jason Lynch / Adweek)

music on TV: new discoveries & best theme songs

• How TV Became Ground Zero for the Best New Music (Robert Ham / Paste)
• Power of Friendship: A Music Supervisor and Publisher Bond Over Songs (Shirley Halperin / Variety)
• The 50 Best TV Theme Songs of All Time (Paste Staff)

streaming/OTT: Pluto funding; Adobe ads for connected TVs; CBS All Access

• Pluto TV Raises $8.3 Million in Funding Led by Samsung (Todd Spangler / Variety)
• Adobe’s New Tool Allows Marketers to More Effectively Advertise on Connected TVs (Marty Swant / Adweek)
• Are Trekkies the Key to CBS’s Future? (Lucas Shaw / Bloomberg Businessweek)

in development: LAST O.G. delayed; NANCY DREW redeveloped; Kerry Washington producing for Watch

• Tracy Morgan and Jordan Peele’s LAST O.G. Loses Showrunner John Carcieri (Ryan Gajewski / The Wrap)
• ABC Buys PI Drama From Mila Kunis & GREY'S ANATOMY EP William Harper (Nellie Andreeva / Deadline)
• NANCY DREW Reboot Being Redeveloped at NBC (Lesley Goldberg / THR)
• Wyatt Cenac To Star In HBO Late-Night Docuseries From John Oliver (Patrick Hipes / Deadline)
• Facebook Orders Drama Series for Watch With Kerry Washington Producing (Joe Otterson / Variety)

look who's talking: Chelsea Handler; Jane Lynch; Justin Baldoni

• Chelsea Handler's Netflix Show Canceled After 2 Seasons (Lesley Goldberg / THR)
• Jane Lynch Daytime Show In Works At Telepictures (Nellie Andreeva / Deadline)
• Justin Baldoni's MAN ENOUGH Talk Show Sets Talent, Premiere Date (Kate Stanhope / THR)

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