#102: Driving app growth in a new territory for a leading app, key takeaways for businesses on Google’s updated spam policies and more ?
Like geese migrating back to the UK, the Hallam newsletter is flying into your LinkedIn feed, honking and hissing with our top marketing insights; Keep reading for our tips on how to tackle one of GA4’s most annoying features, how we grew in-app purchases for one of our clients by 46% and an update on 谷歌 ’s latest spam policies??
??Case study: Driving app growth in a new territory for Nutracheck
Nutracheck , a leading calorie-counting app, has been helping people hit their weight goals since 2005. Over the last year, our strategy has shifted to focus on app registrations rather than just instals, particularly in new territories. So far this year, overall app growth is up 26% compared to last year. And in our new market, app registrations have jumped by 42%, with first purchases up 46%. Read more about how we did it.
?? How to remove (not set) from GA4 reports
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When it comes to GA4, there are few sights more frustrating than to look at a report and see half of your sessions have been attributed to “(not set)”. When 谷歌 has no data for a dimension, it simply returns the “(not set)” value, but what that means for your website can vary by context, and fixing it is not always easy.
Our Head of Data; Insights, Jonathan Catton , takes you through a step-by-step guide on removing (not set) from your GA4 reports.
?? Key takeaways for businesses on Google’s updated spam policies
谷歌 ’s approach to combating search spam has taken on new significance with recent updates to its spam policies. As Google continuously refines its algorithms to ensure higher quality content in search results, businesses must stay informed to avoid the risk of penalties. In light of the June 2024 spam update, there are several crucial aspects every business should understand to safeguard their search rankings. Hallam ’s SEO Executive, Calum Whittingham , breaks down the need-to-know for businesses.