$100k Generated with eCommerce SEO for a Lingerie Store!

As an agency, we have the privilege of working with various DTC brands. A common goal among these brands is to increase revenue with a profitable ROAS, which makes sense since many of these brands are bootstrapped. Paid advertising has its own pros and cons, but it remains one of the most crucial acquisition channels in e-commerce marketing.

However, we’ve noticed that many brands neglect organic traffic (SEO). When done correctly, SEO traffic is one of the most reliable and consistent sources of income.

I'd like to share the brief results of a US-based lingerie brand we’re working with. We handle both paid ads and SEO growth for this brand, but I’ll focus on SEO in this post.

As you can see, organic traffic has generated over $100,000 in revenue in the last 90 days for this brand. The cost of generating this $100k in revenue is negligible, which translates to an amazing ROAS. ???????? ?????? ???? ???????????? ???????? ????????, ???????????

Moreover, organic traffic has contributed to our paid and email campaigns. With cookies running 24/7, cold traffic is retargeted with bottom-of-the-funnel paid campaigns. This reduces the cost of traffic acquisition and helps penetrate the cold audience with paid ads as well.

If you’re running or managing a DTC brand and haven’t utilized SEO yet, here?are some strategies to help you generate organic traffic for your brand, even in the most competitive niches:

???????????? ?????????? ?????????????? ?????? “??????” ???????? ??????????????:? This helps Google identify the images and display them in Google Images and Google Lens results.

???????????? ???????? ?????????????? ???????????? ??????????????: People use Google Lens to find products, and if you’re listed as a merchant, there’s a high chance of making a sale.

???????????? ???????????????? ???????? ????????????????: These have huge potential for driving organic traffic and sales. Google shows these shopping listings in SEO results, which are very similar to Google Shopping ads.

?????? ??????-?????? ???????????????????? ???? ?????????????? ???? ?????????? ???????????????? ????????: Target category-specific keywords. Most e-commerce stores don’t add any content on category pages, so providing targeted keywords gives you an edge.

???????????????? ??????-?????????????? ?????????? ???????????????? ?????? ???????? ??????????: Every niche, even the most competitive ones, has low-hanging fruit keywords. Focusing on these can increase organic traffic within 90 days. Let me know if you need help understanding how to find the low-hanging keywords. Comment “Keywords” and I’ll shoot a video showing how to do it.

?????????????????? ???????? ????????????????: Structured snippets inform Google about your website content, ensuring it’s indexed and crawled properly.

Comment with “eCom SEO” if you like to get a loom video showing how to find these low-hanging keywords and plan content around them.?