1,000's of sales tools - But Most are Time Vampires

For far too long, the conversation around sales productivity has centered on the number of tools available to sales teams. While these tools can be useful, they often create more problems than they solve, diverting attention from the core activities that drive sales.?

Here is what we’ll cover this week:

1. 1,000's of sales tools - But Most are Time Vampires
2. #1 Need right now from customers - "I need more leads"
3. Staying Engaged on LinkedIn: A Simple Routine for Your Sales Support

1,000's of sales tools - But Most are Time Vampires

You might think having a large number of sales tools is helpful for your team. But the reality is far from that. Many of our global enterprise customers report having over 20 tools per sales rep, with some even reaching the 30s and 40s. While these tools are designed to optimize every conceivable stage of the sales process, they often become time vampires.

Picture this: countless hours spent enabling teams on these tools, yet the most critical element—customer conversations—gets sidelined. Sales enablement teams are burning energy on tool training, taking valuable time away from activities that lead to customer opportunities and wins.

Data shows that the number of sales tools per marketing department is shrinking, possibly due to financial constraints. However, the reduction isn't happening quickly enough. Currently, only 20-25% of sellers are making their quotas, a significant issue partly because of an overreliance on these tools.

Sellers have become so dependent on workflows that they've neglected core selling skills. It’s like trying to fix a modern car with a screwdriver and hammer—it's impractical. We're spending vast amounts of money per rep without seeing meaningful returns.

The takeaway? It's essential to back up and recognize that while tools are useful, they won't generate new revenue alone. Sales actions and activities drive revenue.?

The best approach is to enable sales support to manage these tools, freeing high-priced sellers to focus on what they do best—selling.

#1 Need right now from customers - "I need more leads"

The number one need for customers right now is clear: more leads. Every month, our customer surveys at Get Levrg reveal a common theme across various services, from virtual assistants to marketing and sales support. Over 50% of our customers, regardless of the service they purchased, identify lead generation as their biggest challenge.

Traditionally, we've been taught that founders shouldn't be directly involved in sales to maintain scalability and enterprise value. However, in today’s environment, what's old is new again. The best-performing organizations are reinvigorating their founders and executive leadership teams to become integral parts of the sales process.

Here’s how our customers are doing it. Using our product, Digital Prospector , offshore resources are transforming CEOs, founders, presidents, and chief revenue officers into front-end sales influencers on LinkedIn. Every day, these leaders engage their total addressable market by:

1. Connecting with New Contacts: They actively connect with people they don’t know to expand their social network.
2. Stimulating Conversations: By sharing best practices, newsletters, podcasts, live events, and new product innovations, they open countless doors.
3. Leveraging Their Influence: Founders then share these opportunities with their sales teams, using their unique position to open doors more effectively than the existing sales team.

This approach leverages the founder’s strength and status, creating a powerful opportunity for organizations to generate more leads and drive sales.?

If you have any questions or want to learn more about this strategy, feel free to reach out .

Staying Engaged on LinkedIn: A Simple Routine for Your Sales Support

One of the biggest challenges for sales professionals, leaders, and founders is maintaining consistency on LinkedIn. Daily customer engagement is crucial, but often overlooked. Here’s how your sales support team can help you stay on top of your digital voicemails and maximize LinkedIn engagement with this under-30-minute daily routine.

Step 1: Profile Views

Start by reviewing who has viewed your profile. Identify and connect with those who fit your ideal customer profile. For example, if a founder or a general manager of a consulting firm has viewed your profile, ensure you connect with them immediately. This helps grow your network with valuable contacts.

Step 2: Review Your Posts

Next, check your social posts to see which ones are performing best in the Tools and Analytics Section. Look at comments and engagement on your posts to understand what resonates with your audience. Dive into the comments and engage meaningfully. This interaction not only builds relationships but boosts your visibility.

Step 3: Monitor Engagement and Reply to Messages

Check the notifications section and ensure you are keeping up with all the likes and comments. Also, don’t forget to have conversations with the ones who have engaged you via messages. If you do this every day, the consistency on your LinkedIn starts to build up.

The challenge is finding the time to do this daily. This is where your virtual assistant and sales support come in. Teach them this simple, under-30-minute routine to handle your LinkedIn engagement, ensuring you never miss a valuable interaction.

Consistency is key, and with the right support, you can maintain a strong LinkedIn presence effortlessly.

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