1000Farmacie has a new brand Identity
Nicolo Petrone
CEO, 1000Farmacie.it | Founder, MEDICI Europe (exit to Prove) | Forbes 30 under 30
Over the last 7 months we worked relentlessly at an important rebranding project that could reinforce our market positioning as the "the modern e-pharmacy". We wanted to be closer to our clients that trust us as their digital one-stop-shop for their health needs.
Today we are very excited to finally reveal our new brand!
Our Evolution
We launched 1000Farmacie back in September 2020 to offer a simpler Online Pharmacy experience that could be used by millions!
Together with my 2 co-founders Mohamed Younes and Alberto Marchetti , we realised that the market was underserved in 3 areas:
To address these issues, we built built an online platform that could combine hundreds of pharmacies in one place. 1000Farmacie has now has over 150 partners all across the country (we are closer to our clients) and offers more than 100.000 products (this is almost 3X the assortment of any other online. pharmacy).
A new tone of voice
1000Farmacie is bold, trustworthy and modern! 1000Farmacie speaks in a direct and candid tone!
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A New Colour Palette
Bolstering the professionalism and sincerity at the heart of the brand is 1000Farmacie’s fundamental character, making evident the people behind the scenes and allowing their personalities to come through. With this in mind, 1000Farmacie can be playful and lively, addressing their audience in an approachable and friendly manner. The brand is confident in its offering and optimistic about 1000 Farmacie’s leading approach to pharmaceuticals.?
1000 Core Purple is our main brand colour. It is a strong and identifiable colour that speaks to the core of the brand.
The beginning of a new chapter
This new rebranding brings a fresh new personality to further establish our brand across Europe. A big thanks to our team that participated to this project and especially to our head of customer insights Laura Ammara , and our Founder and CMO Alberto Marchetti for the effort and dedication.
Sincerely,
Founder and CEO at 1000Farmacie
Chief Operating Officer (COO)
1 年Hi Nicolo, It's very interesting! I will be happy to connect.
Expert in Retail E-Commerce & Data-Driven Digital Marketing | DrGuido.ai Startup Investor & founder
2 年Bello ma poco pratico e difficile da usare nel digital. Ci sono dei parametri di innovazione del brand design da seguire nel 2023 al fine di rendere un logo compattibile con i diversi mezzi di comunicazione innovativi (social promis)
UI/UX Designer + Developer | Team Lead | Figma | Photoshop | HTML | CSS | JS | UI Frameworks | React | Best Practices | Performance Optimization | Specialize in user-centered interfaces that enhance the user experience
2 年Congratulations Nicolo Petrone ?? You and your entire team will get all success.
Founder at Straction Consulting
2 年Awesome, Congratulations ?? Nicolo, Alberto and the entire team at 1000Farmacie ????
ISTQB, CSA,CEH,GA, PMP, Certified accomplished Professional with 19+ years of experience in IT. Ex-Wipro | Ex-Verizon | Ex-Movate
2 年Congratulations! It's a Brand.