100.000 Followers Vs. 1000 Targeted Connections: What's Better?

"1 step in the right direction is better than 1000 miles in the wrong one!"

In the coaching business there are 2 main paths...

One is to grow your social media following as much as possible.

The other is to focus on finding those 100 targeted, loyal individuals who are in need of your services.

In this article, I will share my honest opinion about both paths (as I have walked both)...

How to know what is the RIGHT path for you...

And ways to achieve both of these goals.

So let's start...

100.000 Followers Vs. 1000 Targeted Connections

100.000 Followers

The more people read (watch) your content, the more potential clients you will have.

At least that's the myth behind it.

Yes, having a broad social media following can significantly enhance your visibility and credibility in the coaching industry.

A larger audience can lead to increased engagement, collaboration opportunities, and ultimately, more clients.

However, pursuing a vast following comes with its challenges.

Large audience can sometimes lead to a lack of engagement because of algorithms, lack of targeting, reach limitations...

Making it difficult to convert followers into paying clients.

Additionally, with so many followers, you might find that the connections you establish are often superficial, lacking the depth necessary for meaningful client relationships.

In other words, sometimes 10 targeted individuals are worth more than 100.000 random followers.

There were times when my articles had millions of views but none of the Emails I collected lead anywhere...

And there were times when I personally reached out to 10 people and I converted one client.

But to be fair...

One article earned me more via ads from untargeted traffic in one day than all clients I found manually in a whole month.

And you can find out all the secrets how I achieved that in this book.

So, what is better... lots of untargeted traffic or few targeted clients?

Well, let me explain a little bit about the path of...

1000 Targeted Connections

Less is sometimes more.

Focusing on building 1000 targeted connections emphasizes quality over quantity.

If 1000 people pay you only 100$ per month, that's 100.000$ monthly!

You don't need to help everyone...

You just need to find the few people who look for a person exactly like you...

The few people who only you can help with your unique experience and expertise...

1000 die hard fans.

What are Targeted Conections?

Targeted connections are individuals who resonate with your coaching services and are more likely to become loyal clients.

You don't need a large following to find them.

In fact, you don't need any following.

All you need is an outreach strategy and a system.

You can learn all about that here.

How to Find Targeted Connections?

1. Network Actively.

Attend workshops, webinars, and events relevant to your niche. Engaging with like minded individuals can help you find your ideal clients.

You can join the Superhuman Summit 2024 (a 4 day virtual event with over 30 speakers and experts)

You can join Life Coach Code by getting inside our database of coaches and network with other coaches on the platform. In order to do that, apply for an interview here.

2. Personalize Your Outreach.

Whether you do it on LinkedIn or some other Social Media or forum...

Write thoughtful messages that show you’ve taken the time to understand your potential clients.

Automatic messages are efficient, but everyone uses them...

And people get annoyed.

A personalized approach can significantly improve your chances of building a lasting connection.

3. Follow Up and Nurture Relationships.

After establishing a connection, don’t forget to follow up.

This is something that most people overlook.

But following up gives me 70% of my clients...

That's the main game.

Regular check ins, sharing valuable resources, or simply asking how they are doing can help maintain and strengthen your relationship.

So, here is...

How to Choose The Right Path for You

What is better, 1000 targeted conections or 100.000 random followers?

The answer to this question is:

BOTH ARE GREAT... BUT FOR THE RIGHT BUSINESS MODEL!

Both paths are great, there is nothing wrong with neither of them.

What is wrong is when someone with the business model for "1000 targeted connections" is following the path of "100.000 random followers"...

That's when you end up doing things that waste your time and do not grow your coaching business.

To determine which path aligns best with your coaching goals, consider the following questions:

1. What are my primary objectives in growing my coaching business?
2. Do I prefer the thrill of having a large audience or the satisfaction of building deep connections?
3. Do I want to be an influencer or a coach?
4. How do I want to mainly earn money, from ads or from selling services and products?
5. How do I envision my ideal client relationship?
6. What do I prefer, do I want to be famous in my field or do I want to make a real difference in someone's life?

The answers to these questions will tell you what is the right path for you.

Conclusion

Both paths have their advantages and challenges.

It’s essential to reflect on your coaching journey and determine which strategy resonates most with your goals.

If you’re looking to enhance your visibility, consider writing articles for platforms like Life Coach Code, where you can share your insights and connect with a broader audience. Please apply here.

Additionally, if you’re interested in meeting and networking with various experts from your field, attend this year's Superhuman Summit.

This can be a fantastic way to elevate your profile and attract your ideal clients.

What is your path, write in the comments?