??The $10,000 Thumbnail: How Mr. Beast Crafts Thumbnails That Capture Attention
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Every week, I provide a summary of the latest digital marketing news, saving you the time and effort of going through it all yourself. Here are the top 5 news stories for this week:
1 - Bytedance Revenue Increased 43% In The Last Quarter
According to reports by The Wall Street Journal and tech news site The Information, ByteDance's revenue in the third quarter last year soared roughly 43% year on year to US$30.9 billion.?
So What?
Increased revenue indicates that more advertisers are gravitating towards the platform, leading to greater competition and, eventually, higher costs for advertisers. Marketers should view this as an opportunity to expand their organic reach on the platform instead of solely relying on paid advertisements. Indeed, superior content is crucial. For tips on enhancing video content, refer to my newsletter from last week.
2 - Google Pilots New Ppc Ad Format
Google has been spotted experimenting with a new pay-per-click (PPC) format that closely resembles Local Service Ads. Although these have not been officially announced, they appear poised to become a significant component of your advertising strategy once they go live.
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3 - New AI Claims To Be Better Than Chat GPT
Anthropic, an AI startup supported by Google and receiving significant venture capital investment, possibly reaching hundreds of millions more, unveiled the newest iteration of its generative AI technology, Claude. The firm asserts that this AI chatbot surpasses OpenAI's GPT-4 in performance.?
4 - $10,000 For A Thumbnail? Insights On How Mr Beast Creates Compelling Thumbnails For His Videos
Thumbnails on YouTube are without a doubt one of the most crucial aspects of your video, second only to the title. YouTube provides insights into how Mr. Beast crafts his thumbnails. Here's a summary:
5 - Unlikely Friendships: Exploring How Brands Collaborate on Unique Products
We are currently witnessing a trend of limited drops, which has significantly contributed to the growth of brands such as Crocs and Stanley. Television shows are now adopting this strategy, hoping to increase viewership or Blu-ray sales. Here are two notable collaborations I came across this week that got my attention:
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