10,000+ New Amazon Sellers Surpass $1 M+ in Sales for 2023
2023 has been a stellar year for independent sellers on Amazon! A remarkable 10,000 sellers reached the milestone of $1 million in sales for the first time.
Amazon just shared its 2023 Small Business Empowerment Report, and it's great news for Amazon sellers!
Across the U.S., these sellers collectively sold over 4.5 billion items on Amazon, which translates to an impressive rate of 8,600 items per minute! The average annual sales per seller exceeded $250,000.
Independent sellers play a crucial role in Amazon's ecosystem, contributing to more than 60% of the platform’s sales.
Amazon's features, such as Small Business Search and the Support Small shopping page, have significantly boosted the visibility of small and medium-sized businesses, attracting hundreds of millions of customers.
U.S.-based sellers had a strong international presence, exporting over 330 million items to more than 130 countries worldwide.
Additionally, Amazon saw the introduction of over 100,000 new brands, with these brand owners witnessing a commendable 22% growth in sales year-over-year.
Maine led the nation in the fastest growth of independent sellers, followed closely by states like Nevada, Utah, and Washington.
California stood out as the state where independent sellers created the most jobs, followed by New York, Florida, and Texas, contributing to a total of over 1.8 million jobs across the U.S.
Rural sellers, particularly in Alaska, Florida, Kansas, North Dakota, and Utah, showcased significant growth with over 60% year-over-year sales increases.
Top-selling categories this year included health & personal care, beauty, home products, groceries, and apparel.
As we look ahead, we hope 2024 will bring even greater success to e-commerce sellers everywhere!
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