100 Reasons Why I Love My Supporters and the Recent Good News for Creators on Substack

How Substack is fueling creator success, my journey to 100 subscribers, and the upcoming launch of my book, The Punch Yourself in the Face Economy.

Substack is on a remarkable trajectory, surpassing 5 million paid subscribers as it continues to evolve from a newsletter-based platform into a multimedia powerhouse. This significant growth, up from 4 million just a few months ago, highlights the increasing demand for independent content creators who leverage video, audio, and written content to engage their audiences.

The Rise of Video and Audio Content

A key driver behind Substack’s growth is its investment in video and podcasting tools. The platform has expanded its offerings, enabling creators to produce richer multimedia content that appeals to diverse audiences. More than 40% of Substack’s paid subscribers engage with newsletters that incorporate video, while 82% of the platform’s top 250 earners utilize both video and audio content.

This trend aligns with the growing preference for visual and auditory storytelling in the digital age. By allowing creators to produce livestreams, host interviews, and add video commentary to their newsletters, Substack is tapping into a format that keeps audiences engaged for longer periods.

Political Influencers and the Substack Boom

Beyond multimedia innovations, Substack is also proving to be a fertile ground for political influencers, particularly those with strong ideological followings. One of the most notable examples is Jessica Reed Kraus, a Substack creator who has built a massive audience of approximately 452,000 subscribers. Her newsletter, which blends investigative journalism with pro-Trump content, reportedly generates between $1 million and $2 million annually.

Kraus’s success underscores how Substack provides a financial model that rewards political influencers outside traditional media channels. With a direct-to-consumer approach, creators can monetize their followings without relying on advertising or institutional backing. This shift is not only empowering content creators but also reshaping the political media landscape.

Substack’s Strategy for the Future

Substack’s continued expansion into multimedia formats signals its ambition to compete with platforms like YouTube and Patreon, offering a space where creators can build loyal subscriber bases while maintaining editorial independence. The integration of live video co-hosting is further enhancing audience engagement, allowing creators to collaborate and cross-promote their work.

My Journey on Substack

Personally, I recently reached over 100 subscribers on Substack, a milestone that fills me with gratitude and excitement for the future. Platforms like Substack have provided me with the opportunity to grow as a creator, connect with an engaged audience, and even pursue my dream of writing my first book. I can't thank my supporters enough for believing in my work and being part of this journey.

My Upcoming Book: The Punch Yourself in the Face Economy

One of the biggest opportunities Substack has given me is the ability to work on my first book, The Punch Yourself in the Face Economy. This project explores the chaotic, often absurd state of modern hustle culture, self-inflicted burnout, and the relentless drive for success in a world that demands more for less. Thanks to the support of my subscribers, I’ve been able to turn this idea into a reality.

Substack is not just a platform; it's a movement that empowers independent voices and reshapes the way we consume and support content. As it continues to expand and innovate, it's clear that Substack is the future for creators who seek financial independence and direct engagement with their readers.

With its rapid growth and evolving feature set, Substack is proving that independent creators can thrive outside traditional media, reshaping the way audiences consume and support content in the process.