100 mistakes to avoide in the next 22 days as an e-commerce business owner

100 mistakes to avoide in the next 22 days as an e-commerce business owner

Participating in Black Friday sales can be one of the most lucrative and chaotic times for businesses, but to maximize benefits, avoiding certain common pitfalls is essential. By being mindful of what not to do, you can save valuable time, resources, and reputation. Correctly navigating this high-stakes season will ensure a smooth operation, strong sales performance, and positive customer experiences. Below are 100 tips on what not to do to ensure you achieve a 100% successful Black Friday:

1. Do not start your advertising too early (e.g., over 2-3 weeks out), as it can dilute the hype and exhaust customer interest.

2. Don’t leave advertising until the last minute, or you risk missing out on the opportunity to build excitement.

3. Avoid vague promotions; unclear messaging confuses potential buyers.

4. Do not set unrealistic goals that may lead to disappointment or overextending resources.

5. Don’t underestimate inventory needs, leading to shortages and customer dissatisfaction.

6. Avoid launching new, untested products on Black Friday, as their reception is unpredictable.

7. Don’t ignore data from previous Black Fridays, which can provide insight into trends and customer preferences.

8. Do not skip competitor research, which helps you stay competitive with pricing and promotions.

9. Avoid planning without a clear contingency plan, especially for unexpected tech issues or product shortages.

10. Don’t rely solely on one sales channel; diversifying your platforms helps mitigate risk.

11. Do not overpromise discounts that you can’t deliver, which leads to customer frustration.

12. Don’t neglect social media; it’s crucial for reaching potential buyers.

13. Avoid generic ads; targeted ads yield better engagement and sales.

14. Do not use unclear discount structures, such as overly complex “Buy X, Get Y” offers.

15. Don’t underestimate the power of email marketing; neglecting it limits your reach.

16. Avoid running ads without a clear call to action (CTA), leading to lower conversion rates.

17. Do not spam customers with excessive emails, which leads to unsubscribes.

18. Avoid inadequate customer targeting, which wastes ad spend on uninterested audiences.

19. Don’t overlook mobile users; mobile-optimized ads and content are a must.

20. Do not ignore influencer partnerships, which can amplify your reach when done strategically.

21. Do not price items unrealistically low, as this can cut into your profit margins too much.

22. Don’t ignore the psychological pricing strategy (e.g., $19.99 vs. $20).

23. Avoid hidden fees, as they can deter buyers when they reach checkout.

24. Do not apply blanket discounts across all products; strategic discounting is more effective.

25. Don’t fail to highlight your best deals clearly, making them hard for customers to find.

26. Avoid forgetting to compare your pricing with competitors to ensure your deals remain attractive.

27. Don’t forget about bundle deals, which can help move inventory and increase average order value.

28. Avoid changing prices midway through the sale, which can upset customers who purchased earlier.

29. Do not ignore international pricing strategies, especially if you cater to a global market.

30. Don’t offer discounts so high that it devalues your brand, making it hard to return to normal pricing post-sale.

31. Do not ignore site performance checks; a slow site can drastically reduce sales.

32. Avoid website downtime by underestimating the server load; ensure hosting is scalable.

33. Do not have a confusing checkout process, as it can increase cart abandonment.

34. Avoid poor navigation design, which makes it difficult for customers to find products.

35. Do not skip mobile responsiveness testing; most buyers shop on their phones.

36. Don’t ignore security updates, as cyber threats increase during sales events.

37. Do not forget to enable guest checkouts, as some buyers prefer a quick purchase process.

38. Avoid missing clear error messages during checkout, which can lead to lost sales if issues arise.

39. Don’t overlook the importance of page load speed; a delay of even a second can lower conversions.

40. Do not forgo A/B testing ahead of the sale, which can reveal flaws in your design or offers.

41. Do not underestimate the importance of customer support availability; have extra staff ready.

42. Don’t forget to communicate your return policy clearly; this transparency builds trust.

43. Avoid poor packaging; damaged goods can result in bad reviews and costly returns.

44. Do not neglect live chat functions, which can help answer immediate customer queries.

45. Avoid unfriendly post-purchase experiences, such as confusing email confirmations.

46. Don’t forget to send order tracking updates, keeping customers informed.

47. Avoid ignoring feedback from customers during the sale, as it can provide insights for mid-campaign tweaks.

48. Do not skimp on product descriptions, as detailed listings help set expectations.

49. Don’t overlook personalization, which can make the shopping experience more engaging.

50. Avoid being unprepared for an influx of questions on social media, leading to slow responses.

51. Do not underestimate shipping times, as delayed deliveries frustrate customers.

52. Avoid poor stock management, which leads to overselling and angry customers.

53. Do not offer limited payment options, as this reduces potential customer pools.

54. Avoid complex packaging processes that slow down order fulfillment.

55. Don’t neglect to inform customers about delayed shipping early, so they aren’t surprised.

56. Do not forget to coordinate with suppliers to ensure smooth stock availability.

57. Avoid ignoring post-Black Friday logistics, such as handling returns or order modifications.

58. Don’t forget to train your warehouse team for the increased volume, leading to fulfillment errors.

59. Do not miss clear labeling of packages, which helps ensure accuracy.

60. Avoid forgetting to calculate shipping costs correctly, impacting profit margins.

61. Do not change your brand voice or values suddenly, which confuses loyal customers.

62. Avoid using stock images that don’t match your brand, making your promotions feel inauthentic.

63. Don’t forget to showcase limited-time offers prominently, maintaining urgency.

64. Avoid tone-deaf or irrelevant ads, especially during sensitive times.

65. Do not forget to cross-promote deals on social media stories, which can drive additional traffic.

66. Avoid failing to monitor social media for mentions, as this leaves customer complaints unanswered.

67. Don’t use non-targeted hashtags, which dilute your promotional impact.

68. Avoid poor brand messaging, such as misspelled ads or unprofessional language.

69. Do not forget about consistent branding, including colors and logo placement.

70. Don’t overlook the power of user-generated content, such as customer reviews and photos.

71. Do not ignore Black Friday-specific SEO strategies, which can enhance search traffic.

72. Avoid having broken links on your site, which frustrates shoppers.

73. Do not ignore meta descriptions, as they can impact your click-through rates.

74. Avoid poor product categorization, which makes items hard to find.

75. Don’t fail to optimize for local SEO, especially if you have a physical store.

76. Avoid overly flashy pop-ups, which can annoy customers and drive them away.

77. Do not overlook the importance of keywords in product descriptions.

78. Don’t neglect monitoring traffic spikes, so you can address issues in real-time.

79. Avoid not having a site map, which helps search engines navigate your website.

80. Do not forget internal linking, which helps customers move through your site.

81. Do not ignore follow-up marketing, such as post-sale emails or loyalty offers.

82. Avoid forgetting to thank your customers, which enhances loyalty.

83. Do not leave negative feedback unresolved, as it can impact future sales.

84. Don’t forget to analyze sale performance, to improve next year’s strategy.

85. Avoid assuming your job is done once Black Friday ends; keep momentum for Cyber Monday.

86. Do not skimp on follow-up surveys, which can provide valuable customer insights.

87. Don’t forget to offer post-sale promotions, keeping customer interest high.

88. Avoid sending overly generic post-sale emails, as personalization encourages engagement.

89. Do not miss the opportunity to upsell or cross-sell after the sale.

90. Don’t fail to clean up your website after the sale, removing expired promotions.

91. Do not set unrealistic budgets, which can lead to overspending.

92. Avoid forgetting to calculate the true cost of discounts, including marketing and fulfillment.

93. Don’t assume your profits are final before handling returns.

94. Do not forget to update profit and loss statements post-sale.

95. Avoid missing out on cashback or rebate opportunities for business expenses.

96. Do not neglect customer lifetime value (CLV); your strategy should build loyalty, not just short-term sales.

97. Don’t ignore payment processing fees include these in your cost assessments.

98. Avoid weak reporting tools that don’t give you the full picture of performance.

99. Do not dismiss early-stage analytics, as they can show quick trends.

100. Don’t fail to reinvest in your business after the sale, using profits to prepare for the next surge.

Avoiding these mistakes not only saves valuable time and resources but also ensures that your Black Friday sales event is optimized for maximum customer satisfaction and profit. Keeping these 100 pointers in mind helps turn what could be a stressful season into a seamless, revenue-boosting success.

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