$100 Million in Almond Milk with Jason Bronstad, CEO of Malk Organics
Chad Kaleky
??Elevating Experts into Viral Thought Leaders???Host of Failing to Success (Top 5% Podcast) ?? Short-Form Video to Dominate Social Media??B2B Podcasting ?? Thought Leadership for Bestselling Authors ?? Ecommerce Growth
Company Stats
Episode Highlights
? Hiring ahead of the curve accelerates business growth and prepares teams for future challenges.
? Clean, simple ingredients are critical for maintaining consumer trust and brand integrity.
? Listening to customer feedback and quickly pivoting is key to sustaining long-term success in the market.
Episode Summary
In this episode, Jason Bronstad, CEO of Malk Organics, shares his insights on the rapid growth of the company and the importance of maintaining a clean ingredient label for their plant-based milk products. Jason discusses Malk's journey to nearly reaching nine-figure revenue, the strategic decision to hire talent ahead of time, and how this approach has allowed them to scale efficiently. He explains that planning for hires 18-24 months ahead is critical for long-term success in the fast-paced consumer packaged goods (CPG) industry.
Jason also recounts a critical moment in Malk’s evolution when the company faced backlash for introducing natural flavors into their products. He shares how the team swiftly responded to consumer feedback, reformulated their products, and reinforced their commitment to transparency and clean ingredients. This experience led to the "Turn It Around" campaign, encouraging consumers to be mindful of ingredient labels and choose healthy, simple products. Jason emphasizes that Malk’s mission is to create organic, clean products without sacrificing flavor, ensuring customers return for more.
Notable Questions We Asked
Q: How far ahead do you plan your hires to ensure growth?
A: We look 24 months ahead to identify the key roles we’ll need to support future growth. Often, we bring people in 18 months ahead of schedule to ensure they're fully integrated by the time we need them.
Q: How did you handle the backlash over natural flavors in your product?
A: We went into crisis mode and quickly reformulated the product within days, switching to organic vanilla extract. Our response reaffirmed our commitment to clean ingredients and reinforced our connection with loyal customers.
领英推荐
Q: What is the importance of clean ingredients to Malk's brand?
A: Clean ingredients are everything to us. Transparency and simplicity are central to our values, and we ensure that every ingredient in our products is something our consumers can understand and trust.
Q: How do you leverage external expertise when growing your team?
A: We work closely with trusted recruiting firms to streamline the hiring process, ensuring we get top-tier talent without disrupting our internal team’s workflow.
Q: What’s the message behind your “Turn It Around” campaign?
A: "Turn It Around" encourages consumers to read ingredient labels and make informed decisions about what they put in their bodies. It’s about transparency, knowing what you’re consuming, and making healthier choices.
Chapters
00:00?Intro
00:16?Company Stats
00:57?Company Growth and Hiring Strategies
03:58?Leveraging Experts and Recruiting Firms
06:34?Challenges and Success Stories
08:56?The Importance of Clean Ingredients
12:27?Connect with Malk Products
#PlantBasedMilk #OrganicLiving #HealthyEating #CleanIngredients #SustainableFood #CPGIndustry #ConsumerHealth #ProductTransparency #NaturalFoods #HealthyLifestyle
Husband, Front Row Dad & CEO at MALK Organics
4 个月Chad Kaleky thanks for the time to discuss the most important aspect of MALK - The People. Onward and Upward!
Brand Builder—Creative Leadership (Currently at MALK Organics)
4 个月If you're not early, you're late. ?????? Jason Bronstad
?? WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |
4 个月Sustainable growth comes from proactive planning hiring early and giving new team members time to integrate ensuring they’re fully prepared to drive impact when needed Great conversation Chad Kaleky & Jason Bronstad ????
??Elevating Experts into Viral Thought Leaders???Host of Failing to Success (Top 5% Podcast) ?? Short-Form Video to Dominate Social Media??B2B Podcasting ?? Thought Leadership for Bestselling Authors ?? Ecommerce Growth
4 个月#podcast #ceo #growth #culture #entrepreneurship #leadership #leaders #team #teamwork #hiring
??Elevating Experts into Viral Thought Leaders???Host of Failing to Success (Top 5% Podcast) ?? Short-Form Video to Dominate Social Media??B2B Podcasting ?? Thought Leadership for Bestselling Authors ?? Ecommerce Growth
4 个月https://www.ftspod.com/episodes/malk-organics