$100 Marketing Budget in 6 Steps

Stretching your marketing budget to the limit is most likely a continuous struggle for you as a small business owner. Luckily, there are ways for businesses on tight marketing budgets to reach their target customers effectively, granted that they put in the required effort. Victoria Treyger posted “6 Ways to Market Your Small Business for Less Than $100” on Entrepreneur. She describes steps that can help a small business come to up with an actual marketing plan that cost them no more than $100 a month. She lists her 6 steps as follows:

1. Research your market and your competitors (Cost: $0).
2. Use email as your primary marketing channel (Cost: From $20 to $50 per month).
3. Fast online customer engagement through your website, and make sure it's mobile friendly (Cost: $9 per month or less).
4. Invest your time in proper search engine optimization (SEO) practices. A search engine is what customers use to make up their minds before contacting you (Cost: $0).
5. Use social media advertising and sponsored posts ($41-71 per month, depending on what’s left of your $100 budget).
6. Engage in cross-promotions activities with other small businesses.

You can read the whole article here.