100 LinkedIn Easy to Do Content Ideas

When I ask people why they don't post much on LinkedIn the number one response I get is "I don't know what to post". With that in mind here are 100 LinkedIn content ideas that are split into four categories. Personal, Industry Related, Business oriented (can also be done on your company page) and Network related, after all LinkedIn is all about growing and cultivating those connections.

The Personal Post

1. Share a story of your career journey and how you started your business
2. Share your experience at an event or conference (add selfies)
3. Let people know an event you're going to and why / expectations
4. On this day (in history) regarding your professional life
5. Share customer experience story (good or bad)
6. Share a day in the life video (film your day in intervals, edit together with iMovie)
7. Share a photo of your kids, pets, hobby etc
8. Share your favourite book and why
9. Share a time when a customer taught you a lesson
10. Ask a question about your business that the audience can answer easily
11. Throwback Thursday to an event in your history
12. Share a photo of you at work &/or with your team
13. Tell people about a big mistake and what you learned from it
14. Share in insight as to why you started your business
15. Tell the story of your biggest 'aha' moment in business
16. Take some selfies with great clients & merge as a video will all of them
17. Take us through the day in the life of you
18. Pure Fun - showcase your office pet, favourite memorabilia, best friends, family member
19. Share books that you are reading (add your favourite spot to read)
20. Selfies or fan photos
21. Journal your business tour interstate / overseas
22. Celebrate anniversaries; business birthday, founder birthday etc
23. Do a 'caption this' photo of your staff/or you mucking around
24. Post a round up. A list of must read articles for the past week/month
25. Share ideas from people you have heard speak that inspired you

A Taste of Industry Flair

1. Share some news trending in your industry
2. Create an infographic (or outsource to Fiverr.com) curating industry news with statistics
3. Cover a 'today in history' of a milestone in your industry
4. Hold a debate about a topic that is very evenly split
5. Share an interesting or shocking statistic regarding your industry
6. Weave a national holiday celebration into your industry
7. Share some history about your industry
8. Share the most famous video or image regarding your industry
9. Survey how people usually feel out companies in your industry
10. Share the most common myths about what you do
11. #Tuesday Tips - Share Top tips when making a decision to use a company like yours
12. What are the most common misconceptions in your industry
13. Share 10 facts about your industry people may not know
14. Hold a poll on a topic from your industry
15. let us know when the biggest expo & conference is on in your industry
16. Whats the best podcast in your industry? Is it yours?
17. Share relevant statistics eg Top 10 (make them short and tweetable)
18. Share a fascinating fact about your (company or) industry
19. Share a comic or meme marking fun or light of your industry "shows you have a sense of humor"
20. Find industry related National/International days to incorporate in your content
21. Predict how something is effecting your industry (Royal Commission/Elections)
22. Offer an "Ask Anything" post
23. Post a fact or fiction question about your industry
24. Share pictures from industry events - key takeaways
25. Tell people about your pet peeves regarding your industry

Strictly Business Based

1. Share trivia or the hobbies of your team members
2. Showcase the office and what you are working on
3. Share the profile of a team member showcasing their achievements
4. Post the answers to your FAQ's
5. Let a staff member or department take over your Company Page for a week
6. Turn your previous content into an infographic!
7. Share how your company celebrates trending events and holidays eg. Christmas
8. Offer a special bonus / discount or sale that's only advertised on LinkedIn
9. Share group photos of your team behind the scenes/culture
10. Share early photos from when you started your business
11. Put together your own Content Series
12. Share an event you are sponsoring or speaking at
13. Highlight parts of your newsletter to gain a guest contributor
14. Publish thanks to your customers/ clients and what they mean to you
15. Share the do's and don't with using your products/ service
16. Share links to your other social media accounts outlining the differences
17. Give a demonstration of your product or show yourself in action using your service/or product
18. Repurpose an old popular blog with an update
19. Upload Powerpoint slides to Slide Share (remember there is no audio)
20. Offer a free resource such as an eBook or video series
21. Share the technology or tools invaluable to your company
22. Let your staff take over your Company page for one week
23. Share awards or nominations you've had
24. Latest company news (changes in Biz, new employee, hours of operation)
25. Tell us about an unexpected use for your product or service

Acknowledging your Network

1. Share a customer review or testimonial from a person in your network
2. Interview an influencer (official or upcoming) and share their knowledge of your industry
3. Interview and/or get people from your network to try or demonstrate your products
4. Share photos that your clients have taken of you or your products
5. Do a special shout out to one of your suppliers
6. Recommend others follow a leader from your network or inner circle
7. Share another's video that forwards awareness of your industry
8. Share the causes you support or fundraising your are involved in
9. Share news that is trending or significant to your network
10. Give a shout out to your mentor or adviser who has been there for you in the good times (and bad)
11. Tell others about your favourite organisation or network group
12. Share images that inspire people about your industry
13. Share images that inspire people about your industry and what feelings it evokes
14. Refer to a relevant controversial blog that will elicit high engagement
15. Give a shout out to 5-10 people on LinkedIn that are our most loyal engagers
16. List 10 people from your network (offline or online) that inspire you
17. Show case fans of your products/people using services and get people to vote for winning photo
18. Sneak peak something new launching soon
19. Create a photo collage (Pic Collage/Pic Monkey) of people from your offline network
20. Tell people about your pet peeve
21. Create a compilation of industry news stories
22. Share the content of others on LinkedIn that inspire or interest you
23. Give a 'Kudos' post to people in your network
24. List Company Pages here on LinkedIn that you think people should follow
25. Quote people from your network giving advice and why this is relevant to you (and others)

If you've been stuck in a posting rut hopefully these content ideas will inspire you to try a few of these tried and tested ideas.

>>> Are there any more ideas I should add to this list?

If you would like to talk about your LinkedIn strategies and how it's working (or not working) for you, simply reach out, connect and message me.