100 Days of Posting on LinkedIn – What I Learned

What happens when you commit to posting business insights on LinkedIn for 100 consecutive days? That’s what I set out to discover with this challenge, an experiment in consistency, engagement, and the power of video content.

This wasn’t about vanity metrics or quick wins. I wanted to prove that LinkedIn could still be used as a professional networking platform, without resorting to personal updates disguised as business content. Along the way, I learned a lot, about content creation, audience behaviour, and even my own resilience. Now, after 100 days of posting, I’m sharing what worked, what didn’t, and whether I’d ever do it again.

Why I Did It

At the start of this challenge, I wanted to prove a few things:

• That I could post 100 consecutive days of business insight on LinkedIn without resorting to personal "Facebook-style" posts.
• That I could build consistency in my content strategy and get comfortable posting regularly.
• That video content—something I had seen gaining traction on LinkedIn—could be a viable tool for engagement and brand-building.

This wasn’t just a challenge; it was an experiment in discipline, engagement, and the effectiveness of LinkedIn’s algorithm for business content.

What I Expected

I assumed my engagement and impressions would follow a Nike Swoosh trajectory:

1. A strong start, where the novelty of daily posts would drive high engagement.
2. A midway slump, as the LinkedIn algorithm and audience adjusted.
3. A gradual increase toward the end, as momentum built up again.

What Actually Happened

Some key stats from the challenge:

• 140,000 total impressions over 100 days.
• Two standout posts, one at 60,000 impressions, another at 20,000.
• Daily average (excluding the two outliers): ~600 impressions per post.

This last number raised some questions:

• Why did most of my content only reach a small percentage of my network?
• Did LinkedIn’s algorithm see daily posting as spam?
• Was I not interacting enough with others’ content to push mine further?

The results didn’t quite follow the Nike Swoosh I expected—if anything, some posts got less traction over time.

Personal Takeaways

This challenge wasn’t unlike running a marathon—some days were easy, others felt like a struggle. A few key lessons:

• Speaking to a camera gets easier. In the beginning, it took me over 50 takes to record a single 90-second video. Now, I get it done in 2-5 takes.
• Editing skills improved. I went from zero experience with CapCut to using it efficiently for LinkedIn content.
• Motivation fluctuates. Highlighting companies and individuals was the most rewarding part. The Tika posts were the toughest, as I was covering topics outside my expertise.
• Doubt creeps in. Seeing low engagement compared to peers was disheartening at times, but I pushed through.

Was It Worth It?

Absolutely. Despite some doubts, this challenge gave me:

? 100 pieces of content I can repurpose in the future.

? A better understanding of LinkedIn video and its limitations.

? Increased confidence on camera.

? Improved workflow for content creation.

Final Thoughts

Would I do it again? Maybe not in this format, but I’ve learned that consistency is key, even if the numbers don’t always reflect the effort.

For those considering something similar: post with intent, track your data, and engage with your audience. And if you see a dip in engagement, don’t let it discourage you, keep moving forward.

I’d love to hear from others who’ve tried a similar challenge. What have been your biggest takeaways from posting consistently on LinkedIn?