10 years of Omniconvert, 10 lessons learned.

We went to Disneyland Paris.

The 4 of us were there, but I don’t have any approved pictures from my daughter to share with y’all.??

It was so fun to have lived the thrill of those things with them.?

I was going through some rough times. That trip time reminded me that life is a game, and you must take risks to have fun.

So, I said goodbye to safety for the 3rd time and started my 4th company.

10 years since that decision, here are the 10 things that are worth sharing:

1. Any real progress starts with a struggle.

If it hurts, you have serious chances to level up.

My eCommerce company was doing really well then, but I struggled to get along with my former partner from that business about our future.

At one point, he bought a carwash business without even telling me. At another one, he rejected a very generous letter of investment in the same manner.

I am grateful for those moments, as they allowed me to channel my frustration and turn it into creative energy to start a new venture.

2. Persistence is a trap if you over-use it.

Initially, @Omniconvert was about CRO - Conversion Rate Optimization.

In 2019, we realized that we were in a red ocean.

So, we consciously pivoted to create the CVO - Customer Value Optimization category.

Now, we are pioneering this space, and we work with smart companies and agencies that have already woke up to this new reality:

You can’t build a successful retailer without optimizing Customer Lifetime Value.

We’re pioneering this movement.

If you feel the itch, join us in becoming an eCommerce trailblazer.

3. The business game is nice to have. Family is must-have

In 2016, thanks to my inflated ego, I neglected my family so much as I became identified with a character that I have built up: the successful entrepreneur.

You can win the game of business and lose the game of life.

You must stay humble and always prioritize love over success.

4. You can't go further than your highest vision.

In 2017, there were some rough times. I started to create all the negative scenarios, and instead of focusing on running toward my brightest dreams, I focused on running away from my worst nightmares.

You should always chase the brightest scenario.

If your wildest dream is to pay your rent next month, that's the best you will ever do.

5. Give what you want

To get what you need, you have to give it away.?

Very rarely do our lives move in straight lines, especially our professional lives.

Mine has been a zig-zag with plenty of false starts, abrupt stops, and wild turns. After all these years and building four very distinct companies, I have found that the number one job to do, above all else, is to create value for others.

6. Make it very, very, very clear for your team. And repeat it as often as you can

I have a ton of ideas.

Every day.

Back in the day, I used to throw tasks at people on the phone or via email right after the idea’s inception.

As you can imagine, everyone was frustrated, and you tend to remain surrounded only by people that are too agreeable to balance your ideas if you don’t train yourself to provide clarity.

As a visionary, you must provide the context to help people see what you see and repeat it whenever possible.

7. Who, not how

I still fall into this trap.

But this time, I do it kinda consciously.

Your job as a leader is to create autonomous people that are reaching their potential while they want and do what you and your company aim to do.?

So you don’t have to do anything yourself. You have to do it just until you get who would be able to do it better, and you got enough resources to hire that person.

As an entrepreneur, you must constantly innovate and fire yourself from your jobs.

8. Data matters more than you think.

We all have dreams.

But, to reach those dreams, we have to execute some things with the scarce resources and time that we have.

To go there, you have to track what really matters.

Too often, we can’t reach our goals because we’re not measuring the right metrics that show if we’re making progress.

I call those the dominant numbers, the unit economics.

Those allow you to come up with the right questions, prioritize the right kind of initiatives, and reach your goals.

Until you suddenly realize you’ve been chasing soap bubbles, which is not about the numbers but the self-love you’ve been postponing for years.

Still, you need those numbers to get there, right? Haha

9. Doubt is your ally

I keep a journal.

It’s like a brain dump, but it also contains some decisions and struggles that I used to have.

The best thing about it is that it allows you to debug your brain operating system.

If you’re always too certain about things and lack the context about the traps you usually fall into, you are doomed!

The caveat is that you need the right dosage of doubt to function properly.

10. Whom you live with is more important than where you live.

At work, as in life, right?

Would you prefer to live alone with no friends in a luxury villa or with a loving family and friends in a small flat?

It’s the same when it comes to your job.

My blessing is that I have fantastic people by my side - a team that I am grateful for. Besides the fact that we’re building fantastic things, it’s also fun to spend time with my team at Omniconvert.

It’s a continuous journey of building / finding your tribe. But it is the most important ingredient to make it happen.

That was it.

10 years in the making.?All from a single idea: what if...

It was an inspired decision, and I am grateful to everyone who trusted me with at least one pixel to craft this painting: my wife, family, colleagues, investors, clients, partners, readers, and students.

THANK YOU!

PS: I am writing a book about the CVO revolution. You can read the first chapter here.