10 YEARS OF BEING LISTED ON THE NZX TODAY

Wow a decade on the NZX — On the 24th of June 2014 we listed on the NZX, this milestone is a celebration of ten incredible years. This isn't just a milestone; it’s a testament to our relentless pursuit of excellence, our unwavering commitment to innovation, and our shared vision of revolutionizing corporate travel and expense.

Ten years ago, we dared to dream big. We envisioned a world where business travel was not just a necessity but a connected, enjoyable experience. To build a platform that would eventually touch 20% of the worlds business travellers. We embarked on this journey with passion, determination, and a bold vision.

Today, as we reflect on our journey, we celebrate not just our relentless tenacity through COVID but our triumphs and extraordinary wins. From the outset, Serko was driven by a innovative spirit. Our development of Zeno, our market leading platform was a game-changer. It was originally designed to not only disrupt the industry but everything that Serko had built previously. It was a big bet. Zeno didn't just improve business travel; it redefined it. With AI and personalized travel options, seamless integration, and an unparalleled user experience, we set a new standard in the industry. Zeno is more than just a platform; it’s a testament to our innovative spirit and our commitment to excellence. It was also fantastic to receive the US patent for the connected trip a few weeks ago reaffirming our innovation of Zeno.

Our journey has been marked by strategic moves that have propelled us forward, we have continued to win in our home markets growing from 25% to over 70% today, we have made strategic acquisitions when needed to set us up on our next path to success. Today? our partnership with Booking.com is a groundbreaking achievement and this was made possible ?from those innovative bets on Zeno, the connected trip and our ability white label our offering to power storefronts. Taking Serko from an enterprise SaaS to a true high scale ecommerce platform. To be building what we hope will be one of the biggest platforms for business travel built out of New Zealand and that’s just in the last 10 years.

We are relentless in our passion to grow globally, we don’t fear it, we thrive on it, we know how as a team to solve complex problems and the next step is to repeat our success in the North American market. We will prove that Serko’s solutions are not just effective—they're exceptional. Today, Serko is trusted by some of the world's leading corporations, government agencies and SME’s, the technology is managing their travel programs.

Our commitment to sustainability and corporate responsibility has been another cornerstone of our success. We promote ethical business practices, champion diversity and support our communities. These efforts reflect our belief that true success is measured not just by financial performance but by the positive impact we have on society and the environment.

The global pandemic tested us in ways we could never have imagined. The travel industry was hit hard, but Serko’s resilience, agility, and unwavering commitment to our customers shone through. We adapted, innovated, and emerged stronger. Yes almost 4 x more revenue than we had in 2019. We never stopped innovating even in the most challenging of times, we never lost site of our strategy and vision, we simply turned up to win.

As we look to the future, our journey is far from over. The foundations we have built over the past ten years position us for even greater success. We will continue to innovate, leveraging technology to deliver smarter, more efficient solutions. Our focus on customer satisfaction and sustainable growth will remain at the heart of everything we do. I want to express my deepest gratitude to our shareholders. Your trust and support have been the bedrock of our success.

I want to especially acknowledge a few people that have really helped Serko. The late Rob Cameron and Ross Christie who have been by Serko’s side from the start, from listing to capital raises and acquisitions they have been there to support us.

Craigs, who have underwritten our deals, were the first to believe in Serko and research us, a very special mention to Geoff Zame, who believed and changed our path on the markets.

To Ord Minnett Ross/John and team thank you for starting our research in Australia.

To all the analysts across New Zealand and Australia that spend the time to get to know our story I thank you for taking the time to be part of our journey.

To Macquarie/Hobson Wealth who helped create the original over subscription, I still can't believe Serko did its retail offer via the New Zealand herald and cheques were being posted in!

I want to make a very special mention to a few of the greatest supporters of the New Zealand technology companies on the markets, Harbour Asset Management, Kevin and the team, your continued support of us from the early days has enabled us to come out of COVID a much stronger and focused company, I truly thank you. Fisher Funds, ACC and Milford you have helped make our journey possible. There are many more funds both locally and globally that have supported Serko on our quest to deliver our platform to the world, I personally thank you.

To our incredible team of employees—your passion, talent, and hard work drive Serko forward every day. To our customers and partners—your collaboration and loyalty inspire us to push the boundaries of what is possible. To my co-founder and friend Bob Shaw, we shared the same dream of building a diverse and inspiring company thank you. Claudia Batten you were the first director we selected and now you chair Serko and champion us to take on the world, To Clyde / Jan / Sean you bring a wealth of knowledge that challenges, inspires and drives us to be the very best. Thanks also to Simon Botherway for originally taking the chair role and guiding Serko through some of the complexities of the public markets and financial moves we needed to make.

Today I’m the very last of the tech CEO’s that took their companies public in 2014, some have been acquired and some have stepped aside. It’s never an easy task leading a company on a massive growth journey, and this is made more complex under the public watch, but with you, the right partners, shareholders, board and team it is both exciting and rewarding to see the execution and strategy come to life. I thank you for your support and I do truly love it.

In closing, let celebrate the achievements but also acknowledge we are just getting started, Serko is on a path to transform business travel and create unparalleled value for our stakeholders, here’s to the next decade of innovation, growth and wins for Serko. #BecauseWeAreSerko