10 Ways to Write a Subject Line that Converts

While email is 40 times more successful than Facebook or Twitter in acquiring new consumers, sending a poorly designed or "spammy" email will result in client loss. In truth, many organizations have no idea how to create a successful email subject line.

We've compiled a list of recommendations to help you develop outstanding subject lines that convert to help you improve your emails.

First Impressions Are Everything

33% of email recipients open emails based on the subject line, so make yours stand out. Always include two words in your subject line: significance and relevancy. This requires striking a balance between style and substance—make your email memorable without losing its quality.

Urgency

If you've been doing email digital marketing for a long, you're probably acquainted with the term "urgency." Urgency teaches individuals that they must act "right now" in order to obtain a reward. Urgency makes individuals fearful of missing out on a limited-time offer, making your email appear more vital. Making your email urgent is an excellent method to ensure that it is opened.

Excellent examples of email subject lines that show urgency:

• JetBlue: “You’re missing out on points”
• Warby Parker: “Uh-oh, your prescription is expiring”
• Digital Marketer “[Weekend only] Get this now before it’s gone…”

Curiosity

Your subject line is your email's hook. Indicating an advantage that your audience will receive if they open it piques their attention and leaves them wanting more.

Excellent examples of email subject lines that pique the reader's interest:

• Thrillist: “What They Eat in Prison”
• Grubhub: “Last Day to See What This Mystery Email is All About”
• Mary Fernandez: “A Surprise Gift for You!”

Promotional Offers

People appreciate receiving free gifts. Offering anything in your email subject line that indicates your audience will receive something for free or value from reading your email immediately boosts its appeal. People desire to feel unique. Offer one-of-a-kind promos to attract your audience's curiosity.

Excellent promotional email subject line examples:

• The Black Tux: "Get priority access."
• Guess: 25% off Your Favorites
• Topshop: Get a Head Start on Summer

Personalization

Personalizing your subject line entails more than just adjusting the recipient's name. You may now access information on your subscribers' preferences, occupations, and hobbies. You may develop content that people desire to read on an individual level by harnessing this knowledge.

Excellent examples of personalized email subject lines:

• Rent the Runway: “Happy Birthday Mary – Surprise Inside!”
• Guess: “Check out our hand-picked looks”

Relevance

Customers like to get emails that are both personalized and timely. Sending timely emails helps keep your subscribers informed of upcoming events and register them on various mailing lists.

Additional pointers for creating excellent topic lines:

• Keep it brief. Your subject line should be 60 characters (desktop) or 20 characters (mobile).
• Begin with your most significant terms and work your way down. "Age-defying beauty tips," for example.
• Make it simple for your readers to locate your email in their inbox by include a keyword that they may search for.
• Always emphasize the importance of opening your email.
• Emojis should be used sparingly (56 percent of companies that used an emoji in their subject line had a greater open rate).
• DO NOT USE ALL CAPS - it gives the impression that you are screaming, and no one likes to be screamed at. If you have to use capitals to persuade someone to read your subject line, you should write a better one.

Check out Geraldo Fournier MBA, MSIT & Hook & Ladder Marketing Agency for more advice on producing amazing emails and developing powerful digital marketing campaigns.