10 Ways to Use ChatGPT for Small Business Marketing

Given the present scenario, artificial intelligence is on the rise. ChatGPT, a product of it, became the talk of the town in a few months of its launch. As per a survey by Resume Builder, 30% of the organizations plan to use the technology in the forthcoming days. 49% of the companies are already using it now. But, as artificial intelligence is still under development, businesses should use the tools in smart ways that would benefit their business.

We have created this article for small businesses to learn about ChatGPT and how they can use the tool to benefit their business optimally.

What is ChatGPT?

The ChatGPT is short for Chat Generative Pertained Transformer. It was launched by Open AI in the year 2022. It primarily runs on large language models (LLM), where the user can shape the conversion according to their desired requirements. The technology utilizes an enormous amount of AI research techniques, along with huge amounts of data, to generate responses in a wide range of topics and styles.

This innovative technology has made history by becoming the fastest growing consumer application. It gained 100 million users, helping Open AI reach a valuation of 80 billion.

10 ways of Using ChatGPT for Small Business:

Many small businesses might find it daunting to assign tasks to a small piece of software; our article is here to help you get over the very hump. Let’s discover the vast benefits of ChatGPT for small business.?

1. Generating summaries:

ChatGPT is great for writing summaries for research papers, books, and long articles. With the right prompts, one can craft summaries that will save a considerable amount of time and effort.

For instance, you have to create a long format content of 3000 words, and drafting the outline of the article seems daunting. This particular challenge can also be mitigated with ChatGPT creating an outline.

Therefore, when ChatGPT is used to create the outline or summaries for any purpose, it not only saves time but it also ensures that all the topic is covered.

2. Onboarding and Employee Training:

Proper onboarding is essential as it helps newcomers adjust better to the jobs. ChatGPT can simplify the process, as it can generate contextual relevant instructional content and tutorials.

Moreover with ChatGPT, answering queries of the new training team also becomes simplified.

3. Responsive Chatbots:

ChatGPT has an application programming interface, which basically enables its integration with workflow, website, and application. Once the integration is done, the users of the workflow, application, and website benefit greatly. For any their queries which they cannot answer, they can directly shoot the question to the bot.

ChatGPT can take care of the commonly asked client quires, no matter what time of the day it is.

4. Market Research:

You cannot establish a successful business without adequate market research. So use ChatGPT to collect publically available data about your competitors and analyze your organization’s strengths and weaknesses.

You can also direct the research in a direction where you gather information about your targeted demographic. To learn more about the untapped market opportunities to come up with impressive business strategies.

5. Social Media Management:

Being active on social media is crucial for maintaining brand image. But at the same time, creating interesting content everyday can be a challenging task. Luckily, the emergence of Artificial intelligence is a huge rescue. It will give you the best captions for your promotional campaigns, trending tweets, jargons and more.

The benefits of incorporating ChatGPT for social media are innumerable. Moreover, the functionalities of ChatGPT may keep on expanding as developers continue to update the solution.

6. Data analysis and Reporting:

As ChatGPT understands human languages, it enables them to offer help in several ways. Assisting in data analysis and reporting is one of the greatest benefits.

ChatGPT for small businesses can interpret the data from multiple perspectives. You can use it to create insightful charts and analyze the datasets.

7. Automated Scheduling:

Scheduling takes considerable time, but small businesses can avoid it by outsourcing the repetitive task to ChatGPT. Businesses only need to integrate ChatGPT with respective communication apps and automate the team scheduling.

Use it for your small business to create weekly and monthly schedules and task lists for your team. It free time for small businesses to focus on more intricate, valuable work.?

8. Shortcuts and Formulas:

You have just learned that ChatGPT can help you with market research, data analytics, and reporting. However, it is always better to know the formulas, shortcuts, and techniques for all sorts of data processing and analysis. Learning the technicality of the foregrounds of your business will make you better at your job. So, always encourage your employees to learn the minute details of every technical process they are a part of.

Therefore, put ChatGPT to use for educational purposes. For example, ask for spreadsheet formulas and regular expressions.

9. Generate Surveys:

Your targeted demographic is constantly expanding. That’s why small businesses should do thorough research to learn more about their prospective clientele. One way of doing that is creating survey polls to know your audience, as this will generate quantifiable customer feedback.

You can create generic survey polls, or you can choose to get more specific about product and service, business type, and target audience.

10. Support and Service:

In today’s world, an organization must be good at support and service to be successful. When a small business is starting out, providing elaborate customer support might be challenging aspect. If you can relate to similar concern, ChatGPT can be integrated into your customer service workflows.

The great news is that the platform can respond to the client’s concerns in multiple languages: French, Spanish, German and English. There you go, you have a multilingual, prompt support and service system for your client base, which will heighten your customer satisfaction.

Benefits of Using ChatGPT for Your Small Business:

If all the above-mentioned business possibilities didn’t paint a convincing story about how beneficial ChatGPT is, consider the following benefits.

Cost-effectiveness:

The ChatGPT tool offers a free version, an enterprise plan, and a plus plan. If you want to do more than just generate content for your website, you need GPT-4. Organizations can access this particular plan by opting the Enterprise plan or Plus plans. If businesses opt for the Plus plan they will be subscribing to a 20 dollars a month plan. The enterprise plan is quote-based. Once businesses have access to the paid version, they can use plugins and other interesting features. The best part is that the pricing is within the affordable, range making it super affordable for small businesses.

24/7 available and Scalable:

Opening up the possibility for your client to reach you anytime boosts your brand image. Integrating ChatGPT to your website will increase your business’s reach scaling client satisfaction to an impressive level.

Data-Driven:

Everything is data driven these days, and according to statistics, data driven businesses perform 23 times better. If you are a small business and lack data driven insights, start using ChatGPT for evidence-based factual decision making.

Utilizing the software will generate information about any data your business requires.

Now, we have covered the top three benefits of ChatGPT for small business. Next, we will explore a real time example.

Any tool, service or product is better demonstrated when the real-life example is provided to prove it. Go ahead and read the following case study about how ChatGPT benefits businesses.

Case Study: Amazon Sellers Consider ChatGPT a Valuable Tool:

People selling on Amazon have discovered that ChatGPT is a valuable tool for writing product descriptions. One seller reported to CNBC that writing product descriptions takes hours of time, but the introduction of ChatGPT has immensely expedited the process.

For another seller, the improved product description rate enhanced the conversion rate from 26% to 46% over an eight-week period.

This example clearly shows that integrating ChatGPT into your business model can give your business a much-needed boost. As an organization, if you find a scope where the inclusion of ChatGPT can enhance productivity, implement it.

Conclusion:

To Sum it up, ChatGPT is a savior. At the same time, every organization’s needs and requirements are different; they must remember it is a new technology. It might even have limitations even though it is powerful. Proper analysis and a significant period of testing are the best ways to go ahead with the software. Analyze the results at a regular interval of months to understand how much the process has scaled up with the integration of ChatGPT. How much is the sole contribution of the ChatGPT. Moreover, if you can fill up a clear-cut business gap with the software, it will only take your business to greater heights with all the goodness we have discussed above.