10 Ways to Optimize Your SEO Strategy for Google E-E-A-T
JS Interactive, LLC
Business Entrepreneur — providing businesses with results-driven SEO, Digital Marketing, Web Design & Content Marketing
The million-dollar question you cannot afford to overlook is: How can you improve your E-E-A-T to maximize your SEO efforts??
Let’s get after it!
1. Run an E-E-A-T Audit
Get existential for a minute. Why does your website exist?? What purpose does each page serve, and how do you help people??
If you don’t have clarity on this question – for every page and post – you’ll find yourself swimming upstream.?
2. Hone Your Bios and Authorship
Google needs to understand why you deserve to appear in the search results for certain topics.
Use your bio and About page to explain why your opinion and information are legitimate. Set up a?Gravatar account?to keep your bio consistent across all WordPress websites.
3. Optimize Your Local SEO
46% of all searches?seek local information.? Optimizing your local SEO and Google My Business listing shows your brand is legit.
4. Improve Your Branding
Anything that improves your overall reputation is good for E-E-A-T.
Social selling boosts your traffic and demonstrates your expertise.? Google?will?notice the increase in traffic, time spent on your site,?and backlinks?as it judges your authority.
5. Prioritize Collecting Reviews
91% of people?read reviews, and 84% trust them as much as a friend’s recommendation. We should assume Google reads reviews, too, to gauge your trustworthiness.
Plus, reviews can show up in search results for your brand.
领英推荐
6. Get Your Website Security Squared Away
Every website needs an SSL certificate to prove its legitimacy and protect visitor information. Google does prioritize HTTPS sites with SSL certs in rankings.
7. Focus on Genuine Link Building and High-Quality Outbound Links
Google pays attention to backlinks, judging your website’s authority and trust. Most people tend to use high-quality content as source material, right?
Don’t farm or spam backlinks – Google considers that a BIG no-no. Instead, focus on creating genuine connections and earning backlinks with quality content.
8. Radiate Transparency
Proudly display trust-building content without any misleading language:
9. Make Yourself Available
Show customers and Google that you’re available to talk if anyone has a question or problem with things like:
10. Create the Highest Quality Content You Can
This is the bottom line of E-E-A-T. It’s not about gaming the Google system. It’s about creating content that helps people solve problems or improve their lives.
Every piece of content you create should:
Do You Need More to E-E-A-T?
We’ve just scratched the surface in this article.? When you’re ready for a deep dive, check out the full post here!