10 WAYS TO OPTIMIZE YOUR GOOGLE SEARCH ADS FOR E-COMMERCE

Google Search ads are the best way to reach your customers. With so many options and features, you'll be able get more eyes on what's important for them! Here is a quick guide of how-to optimize these advertising tactics in order not only see success but also cover all bases when it comes down eCommerce shopping campaigns with Adwords (Google).

1. Structure Your Google Ads Account for More Granular Control

2. Deep Link to Best-Sellers Within Text Ads

3. Have an Industry-Specific (But Agile!) Approach and Test Everything

4. Don’t Neglect Google Ad Extensions, Especially Price Extensions

5. Bid on Product SKUs, Part Numbers, and Model Numbers

6. Continue Scheduled Maintenance and Optimization

7. Mobile search behavior is different than desktop search, and seasonality is an important factor to consider, too. Check on an ongoing basis how those two variants might affect your search campaigns — especially if you’ve got an old account that has gone a bit stale.

8. Take Advantage of In-Market Audiences

9. Don’t Forget about Dynamic Search Ads

10. Don’t Forget to implement conversion tracking

Google Ads are a powerful tool for driving traffic to your online business. But simply generating more website visits is not enough; you also need to make sure that those visitors convert into paying customers. To do this, you need to have the right conversion tracking system in place, which allows you to measure the effectiveness of your campaigns and determine how much revenue they generate for your business. In my next article on the subject, I will explore how Google handles conversion tracking in their Shopify campaign setup through google ads and also through GTM, and provide tips on how you can use this information to optimize and maximize your revenue from paid ads. Whether you are just starting out with Google Ads or are an experienced advertiser, this article will give you everything you need to succeed. Stay tuned!