10 ways to make Content Marketing your Superpower

1996 Bill Gates said: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting

Even though you are 25 years late on this today?, you are still ahead of 95% of people if you start today!

Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis to solve their problems, pain points, or make their life easier. (easiest definition by Neil Patel)

Consumers have become increasingly tired and weary of advertising clutter?

1. Less than 5% produce content, so competition is very less if you produce quality content on a consistent basis.
2. Content is present everywhere- there are people calling you, sending you emails, blogs, newsletters, articles. If your content addresses the current pain point, the chances of your content getting picked/looked at exponentially increases.
3. Trustworthy content is important. As a consumer, we are being sold to all the time. If we are able to solve the real problems of the people, we can gain trust.?
4. Seth Godin said, “Content marketing is the only marketing that is left”
5. Take out time to learn about the problems people are facing. Provide solutions that solve real problems. Give more (content in the form of solutions) to receive later. Cold calling is a passé.?
6. Create content that is compelling. Content with the right vision helps in moving the prospect very quickly- from a cold prospect to a warm prospect to a follower to a fan and promoter of your brand.
7. Search/find out what questions are being asked. Look at Google's Longtail keyword suggestion at the bottom. Create content around that.?
8. Content marketing is a differentiator that can bring better pricing, terms, and more sales and help build a moat.
9. Content marketing applies to everybody contrary to a belief held by many B2B marketers...
10. Know your customer (buyer's) journey. If you know the journey your customer takes, you can produce content that he/she can read, consume, and remember to connect when they need your products and services. Pull strategy produces better results at cheaper costs.

Think of content as a pull strategy, whereas paid advertising would be more of a push strategy. We should have room for both in our strategy. With Content, you can build moat (competitive advantage) and get Better terms, Pricing, and Better relationship.