10 Ways to Increase Your Conversion Rates

You want your audience to make that final purchase, but unfortunately there are many instances where they’ll drop off. Even a one second delay in presenting results to customers will bring you a seven percent drop in conversions, according to research by KissMetrics. But what does this seven percent decline mean for you?

If your business makes $100,000 in sales a month, then your conversion loss in a year will amount to $2.5 million. But don’t worry! This is avoidable with the right strategies. Let’s get into it.

1. Build a sales funnel

The sales funnel helps you provide value to your customers and build lasting customer relationships. Incorporating this into your marketing plan will help you increase your conversion rate and allow your team to manage customers at every stage of the funnel.?

2. Strong, sharp CTAs

Creating engaging content is the key to triggering customer engagement. For instance, “sign up” doesn’t have any emotional appeal, whereas, “yes, I want a 60% discount” is bound to trigger your audience and get more positive action.

3. Keep your forms short and simple

Lengthy forms can turn your potential customers away from taking the necessary action. Eliminate any unnecessary fields which seem intrusive. Keeping your forms short removes hesitation and bolsters trust.

4. Remove distractions

A good website design needs to be user friendly, have engaging content, and provide customers with the best user experience. A smart approach to help you understand what your customers are looking for (and what they avoid) is heatmaps, which show you the patterns users take on your website.?

5. Make your deal the first thing they see

Done well, a pop-up can be your ticket to conversions. Generally, pop-ups have a conversion rate of 3.09 percent. If implemented well, the average conversion rate triples and hits an impressive 9.28 percent and can even reach as high as 50 percent according to Sumo.

6. Add testimonials and reviews

These elements exist as a form of word of mouth publicity, which is one of the most crucial marketing strategies. Why? Because consumers consider reviews and testimonials the same as they would personal suggestions from their close friends and family.

7. Chatbots are your friend

Your team won’t always be available to help. Incorporating chatbots or live chat tools assists your customers with any lingering questions. Use your FAQs to help you determine what kind of information your chatbot can help with.

8. The psychology of marketing

If you’re able to establish an emotional connection between your audience and your business, then you’ve laid the foundation for a successful customer relationship and excellent customer experience. For instance, promoting an exclusive and enticing deal for a limited time can boost your sales by making customers feel like this is their only time to buy.

9. Third-party signup bypassing

Many businesses request customers to create customer accounts on their sites. One of the best ways to do this is by asking your audience to sign up using their existing accounts such as Google or Facebook. This allows your audience to control their accounts with ease of sign in.

10. Check out your competition before your potential customers do

Studying your competition helps you understand what works and doesn’t work in your industry This helps you capitalize on your competitors weaknesses and assists you in presenting better offers to your target market. Outpacing your competition by doing it better will increase your conversion rates drastically.

Though these strategies may seem simple, they require expertise to hit the number of conversions to make your business profitable. The team at Growth Marketing Genie have got that expertise, so check out our full guide in 10 Ways to Increase Your Conversion Rates.