10 ways companies can benefit from using Facebook Groups

1. Show up in organic search.

Become highly visible to search engines.

If you name your group using the search terms that your customers most often use when searching for your products, search engines will suggest your group when potential customers do an online search. Search engines like active groups with genuine engagement because it tells them there is genuine buy-in for the topic and will rate them more highly than static content like a website.

2. Grow your business.

Grow your network organically.

A Facebook Group will attract new members through Facebook suggestions every single day. Every new member is a potential customer and they are coming to you to ask for help with their challenge. This is way more effective and fun than cold calling or prospecting.

3. Establish expertise.

You become the trusted source of reliable information.

A Facebook Group will allow you to position yourself as the trusted source of information in your industry because members have the social proof of the rest of the group to prove it.

4. Figure out how to create products that your customers are ready to buy.

Find out what your customers really want.

By forming meaningful relationship in Facebook Groups you can learn what your customers really want. This can help you to develop new products and strategies that speak more directly to their genuine needs. If you can do this you will make more money.

5. Nurture repeat customers.

Build customer loyalty.

When customers feel genuinely seen and heard, they will be loyal to your brand. People do not remember the products they buy, they remember their emotional experiences. A Facebook Group gives them an emotional experience to connect with your brand.

6. Build your sales team.

Build brand ambassadors and champions.

A Facebook Group gives you the chance to identify and groom brand ambassadors and champions who will share the good news about your products and services with others. Word-of-mouth referrals close sales ten times faster than regular sales copy.

7. Grow brand awareness.

Create hype and demand for new products.

A Facebook Group is a fantastic place to launch new products and services. You have a captive audience for growing awareness and creating hype prior to the actual launch of the product.

8. Bootstrap.

Save money.

Invite member feedback about things like packaging design and colors. Engage them in the process and save yourself a lot of money because you can hear from them first hand about what colors they are most likely to respond to before you spend the cash at the printer.

9. Collect targeted sales leads.

Grow your mailing list.

Use your Facebook Group to grow your mailing list with pre-qualified leads by using the security questions to ask for their e-mail address.

10. Answer customer questions.

Educate your customers about your products.

Facebook Group are a wonderful opportunity to teach your customers about your products and how to use them.

Your bonus tip!

Build strong social proof that people like your products.

When your customers your products and services first hand in groups, it is a direct word-of-mouth referral to all of the other members of the group. These comments can be harvested and used for marketing messages.

If you would like to discuss how you can use Facebook Groups to grow your business, get in touch with me at [email protected]